How to Best Utilize Location-Based Media for Business

•Télécharger en tant que PPT, PDF•

0 j'aime•372 vues

Vivastream

Technologie Business

How to Best Utilize Location-Based Media for Business October 3, 2011 Webster Lewin Senior Vice President, Director of Digital Innovation and Strategy, MSLGROUP Americas Joe Meyer CEO, HopStop Hussain Ismail Director, Social Media, Live Nation

How many people use location Source: The Pew Research Center’s Internet & American Life Project, 5/2011

20 MM mobile subscribers use social networking check-in services ,[object Object],[object Object],Source: comScore, Sept. 2011 28% of consumers who access Social Networking Sites also used Check-in Services Nearly 30% growth among smartphone users in the past 5 months Foursquare is one of the earliest Location Based/Check-in Services which gained popularity, and it continues to rise Data: Three Month Avg ending Jul 2011 Source: comScore MobiLens US 138%

42 MM smartphone users access maps ,[object Object],Source: comScore, Sept. 2011 51% of smartphone users use maps at least once a month Over 51% growth among smartphone users in the past 12 months

Marketing Programs ,[object Object],[object Object],[object Object],[object Object]

iPhone App Shows Nearby Realtime Setlists Show Content

Thank You! Webster Lewin SVP, Director of Digital Innovation and Strategy MSLGROUP Americas [email_address] @wloglobal Text WEBSTER to 87812 Hussain Ismail Director, Social Media Live Nation [email_address] Joe Meyer CEO HopStop [email_address]

Recommandé

How to Best Utilize Location-Based Media for BusinessVivastream

#SocialSessions14 - A mobile connected worlda friend of mine (part of Dept)

How to Best Utilize Location-Based Media for BusinessVivastream

LSA|14: Reducing Complexity for Digital Ads With A Balance of Control and Aut...Localogy

Today’s Mobile Mainstream: Implications for the IndustryDuo Consulting

iMedia December Agency Summit: Dancing with MegaphonesiMedia Connection

M2 Roadshow Tom Smith Trendstreammobilesquared Ltd

Understanding of Smartphones as a Survey Platform | Thumbspeak @ MRMW 2011ResearchShare

Recommandé

How to Best Utilize Location-Based Media for BusinessVivastream

#SocialSessions14 - A mobile connected worlda friend of mine (part of Dept)

How to Best Utilize Location-Based Media for BusinessVivastream

LSA|14: Reducing Complexity for Digital Ads With A Balance of Control and Aut...Localogy

Today’s Mobile Mainstream: Implications for the IndustryDuo Consulting

iMedia December Agency Summit: Dancing with MegaphonesiMedia Connection

M2 Roadshow Tom Smith Trendstreammobilesquared Ltd

Understanding of Smartphones as a Survey Platform | Thumbspeak @ MRMW 2011ResearchShare

Get moving: Presentation on Mobile technology for Tennessee Publishing Associ...James Hutto

Northwestern technologiesEduardo Lopez

Go Mobile conference 20130328: presentationAndy Nash

Dialing up Mobile Research with Behavioral DataResearch Now

Gg mobile apps_vs_web_july2011-5DMI

HistoryChannelGoes360iMedia Connection

Green MIW 2008 KeynoteEmily Green

Mobile and Social Relevance for EnterprisesSuresh Krishna Madhuvarsu

Game of phones infographicMarketing In Color

30 years of changes in marketing research practicesJoel Rubinson

Joseph yooKnight Center

MobiU2011 - ANLT101 Mobile MeasurementKimberly-Clark

Ronald Azuma - Presentation at Emerging Communications Conference & Awards (e...eCommConf

2011 Trends in Emerging Media Shaun Quigley

Effectively aligning m-Government strategies to your organisational objective...Reading Room

Mobile Innovations WorkshopResearch Now

Meet up digital trends 2017Knucklepuck Media

Innovating the Future of Local SearchBrian Curtis

Niall O Malley Kukutana – Social Media CafePurple Spinnaker

Smx west multiplatform search behavior meunierBryson Meunier

MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleKimberly-Clark

McGoran -- KeynoteBOLO Conference

Contenu connexe

Tendances

Get moving: Presentation on Mobile technology for Tennessee Publishing Associ...James Hutto

Northwestern technologiesEduardo Lopez

Go Mobile conference 20130328: presentationAndy Nash

Dialing up Mobile Research with Behavioral DataResearch Now

Gg mobile apps_vs_web_july2011-5DMI

HistoryChannelGoes360iMedia Connection

Green MIW 2008 KeynoteEmily Green

Mobile and Social Relevance for EnterprisesSuresh Krishna Madhuvarsu

Game of phones infographicMarketing In Color

30 years of changes in marketing research practicesJoel Rubinson

Joseph yooKnight Center

MobiU2011 - ANLT101 Mobile MeasurementKimberly-Clark

Ronald Azuma - Presentation at Emerging Communications Conference & Awards (e...eCommConf

2011 Trends in Emerging Media Shaun Quigley

Effectively aligning m-Government strategies to your organisational objective...Reading Room

Mobile Innovations WorkshopResearch Now

Meet up digital trends 2017Knucklepuck Media

Innovating the Future of Local SearchBrian Curtis

Niall O Malley Kukutana – Social Media CafePurple Spinnaker

Smx west multiplatform search behavior meunierBryson Meunier

Tendances (20)

Get moving: Presentation on Mobile technology for Tennessee Publishing Associ...

Northwestern technologies

Go Mobile conference 20130328: presentation

Dialing up Mobile Research with Behavioral Data

Gg mobile apps_vs_web_july2011-5

HistoryChannelGoes360

Green MIW 2008 Keynote

Mobile and Social Relevance for Enterprises

Game of phones infographic

30 years of changes in marketing research practices

Joseph yoo

MobiU2011 - ANLT101 Mobile Measurement

Ronald Azuma - Presentation at Emerging Communications Conference & Awards (e...

2011 Trends in Emerging Media

Effectively aligning m-Government strategies to your organisational objective...

Mobile Innovations Workshop

Meet up digital trends 2017

Innovating the Future of Local Search

Niall O Malley Kukutana – Social Media Cafe

Smx west multiplatform search behavior meunier

Similaire à How to Best Utilize Location-Based Media for Business

MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleKimberly-Clark

McGoran -- KeynoteBOLO Conference

Scott Jones, ChaCha - Think LA Mobile Breakfast ChaChaSlide

Mobile Marketing StatisticsJessica Yarmey

Chicago AMA l Mobile Social PresentationChicago AMA

eMarketer Breakfast - 9.28.2011eMarketer

Mobile ad evaluation 17.11Maria Korsunskaya

Digital dowload all mobile finalRaul Vielma

Mobile, Local and Real-Time Search - Greg SterlingJoshua Tree Internet Media, LLC

Mobile 2011 and BeyondAnthology Marketing Group

Be Your Community's Mobile LeaderSteve Buttry

Bao cao-tong-quan-internet-vietnam-2011Vinalink Media JSC

Marketingcharts mobile-marketing-data-2011Recycling for Disadvantaged Children

Hubspot - Mobile MarkParamore | the digital agency

Estadisticas de marketing movil en 2011lawebcomco

Digital storytelling and mobile strategySteve Buttry

The State of Social Media in Vietnamzingopen

[Conference];[Comscore statistic]AiiM Education

Digital download part 3 Raul Vielma

The Future of MobileThe Media Kitchen

Similaire à How to Best Utilize Location-Based Media for Business (20)

MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible

McGoran -- Keynote

Scott Jones, ChaCha - Think LA Mobile Breakfast

Mobile Marketing Statistics

Chicago AMA l Mobile Social Presentation

eMarketer Breakfast - 9.28.2011

Mobile ad evaluation 17.11

Digital dowload all mobile final

Mobile, Local and Real-Time Search - Greg Sterling

Mobile 2011 and Beyond

Be Your Community's Mobile Leader

Bao cao-tong-quan-internet-vietnam-2011

Marketingcharts mobile-marketing-data-2011

Hubspot - Mobile Mark

Estadisticas de marketing movil en 2011

Digital storytelling and mobile strategy

The State of Social Media in Vietnam

[Conference];[Comscore statistic]

Digital download part 3

The Future of Mobile

Plus de Vivastream

Exchange Solutions Datasheet_EcommerceVivastream

Exchange Solutions Datasheet_Customer Engagement RoadmapVivastream

TestVivastream

TcapVivastream

SQAVivastream

Jeeva jessfVivastream

Vivastream PosterVivastream

APEXVivastream

Breaking Up is Hard to Do: Small Businesses’ Love Affair with ChecksVivastream

EY Smart Commerce ReportVivastream

EY Global Consumer Banking Survey 2014Vivastream

EY Global Consumer Banking SurveyVivastream

SeranoVivastream

Accura XVVivastream

Automation for RDC and MobileVivastream

Healthcare Payments Automation CenterVivastream

Next Generation Recognition SolutionsVivastream

Automation ServicesVivastream

Company OverviewVivastream

Plus de Vivastream (20)

Exchange Solutions Datasheet_Ecommerce

Exchange Solutions Datasheet_Customer Engagement Roadmap

Test

Tcap

SQA

Jeeva jessf

Vivastream Poster

APEX

Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks

EY Smart Commerce Report

EY Global Consumer Banking Survey 2014

EY Global Consumer Banking Survey

Serano

Accura XV

Automation for RDC and Mobile

Healthcare Payments Automation Center

Next Generation Recognition Solutions

Automation Services

Company Overview

Dernier

(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...AliaaTarek5

Decarbonising Buildings: Making a net-zero built environment a realityIES VE

Modern Roaming for Notes and Nomad – Cheaper Faster Better Strongerpanagenda

Scale your database traffic with Read & Write split using MySQL RouterMydbops

TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc

Rise of the Machines: Known As Drones...Rick Flair

Sample pptx for embedding into website for demoHarshalMandlekar2

Genislab builds better products and faster go-to-market with Lean project man...Farhan Tariq

A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3

How to write a Business Continuity PlanDatabarracks

The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3

What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina

The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...Wes McKinney

Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan

Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...Scott Andery

UiPath Community: Communication Mining from Zero to HeroUiPathCommunity

Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3

Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...panagenda

Potential of AI (Generative AI) in Business: Learnings and InsightsRavi Sanghani

Testing tools and AI - ideas what to try with some tool examplesKari Kakkonen

Dernier (20)

(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...

Decarbonising Buildings: Making a net-zero built environment a reality

Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger

Scale your database traffic with Read & Write split using MySQL Router

TrustArc Webinar - How to Build Consumer Trust Through Data Privacy

Rise of the Machines: Known As Drones...

Sample pptx for embedding into website for demo

Genislab builds better products and faster go-to-market with Lean project man...

A Deep Dive on Passkeys: FIDO Paris Seminar.pptx

How to write a Business Continuity Plan

The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx

What is DBT - The Ultimate Data Build Tool.pdf

The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...

Generative AI for Technical Writer or Information Developers

Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...

UiPath Community: Communication Mining from Zero to Hero

Moving Beyond Passwords: FIDO Paris Seminar.pdf

Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...

Potential of AI (Generative AI) in Business: Learnings and Insights

Testing tools and AI - ideas what to try with some tool examples

How to Best Utilize Location-Based Media for Business

2. How to Best Utilize Location-Based Media for Business October 3, 2011 Webster Lewin Senior Vice President, Director of Digital Innovation and Strategy, MSLGROUP Americas Joe Meyer CEO, HopStop Hussain Ismail Director, Social Media, Live Nation

3. How big is Location based media?

4. How many people use location Source: The Pew Research Center’s Internet & American Life Project, 5/2011

7. HopStop

8. Live Nation

9. Live Nation Venue Check-ins

10.

11. iPhone App Shows Nearby Realtime Setlists Show Content

12. Thank You! Webster Lewin SVP, Director of Digital Innovation and Strategy MSLGROUP Americas [email_address] @wloglobal Text WEBSTER to 87812 Hussain Ismail Director, Social Media Live Nation [email_address] Joe Meyer CEO HopStop [email_address]

Notes de l'éditeur

In September of this hear Mashable posted this story with a rather misleading headline. In fact, location usage is far from the least popular activity among smartphone users, QR codes usage is much lower for example, and the growth of check in services has been remarkable.