2. Introduction
Internet has become the most convenient platform for both
the Marketer and the customer. This platform has increased
the competition among the website owners to rank better in
search engines.
What is the secret to outperform your competitor?

3. The Answer Is......
“Link Building”

4. Defining Link Building....
A technique to generate inbound links to a website to
increase web traffic and Internet popularity.
It is the most effective approach to rank higher in search
engines and outperform your online competition.

5. Process of Building Links
This is as simple as reciprocal links, links from articles,
newsletters, directories, and many more.
There are three ways to gain these links:
1. One way linking
2. Two way linking
3. Three way linking

6. One-way Link Building
Links from website A to website B but no back link from
website B.

7. How?
1. Filling the forms
2. E-mail requests
3. Search engine and directory submission

8. Two way Link Building
It is a better way for any webmaster to get listing and better
conversion rate. For this you need to provide a link in order
to get a link from other website.

9. Criteria for Two-way Linking
1. Page rank should be equal or above
2. Theme of the website should match
3. Appropriate category

10. Three way Link Building
Here, website A can link to website B and C and there is a
mutual linking between these three websites.

11. How?
It is the best way of getting back link. With a brief
information, drop an e-mail to the owner of a relevant site
for linking. If he accepts the request then you can get a
back link from that website

12. Why Link Building is Needed?
1. This improves page rank over time
2. Increases website traffic
3. Results deep indexing
4. Improves search engine ranking
5. Cost effective online marketing

13. Post Panda Significance of Link
Building
Most of the content sites lost their ranking due to Google
Panda update. However, quality back link is still having its
worth and links from authority sites like .edu, .gov can
boost your rankings in all major search engines.

14. Why You Need to Hire Link Building
Service?
Professional link building firms have mastered these
techniques and they understand the very specific
requirement of a website. Apart from this, CBA (Cost
Benefit Analysis) says it is always better to outsource rather
keep in-house employees for the purpose of link building.

15. Questions to be Asked Before Hiring
Link Building Service

16. Q1. Do you give Google 1st page 1st place guarantee?

17. Q2. For which keyword your website is ranking top?

18. Q3. What is your own website Google Page Rank?

19. Q4. Do you have online positive reputations in review
sites?

20. Q5. Do you have real testimonials and case studies? Can I
get the keywords for which these clients are ranking? Can I
contact them?

21. Q6. How long are you in the link building business?

22. Q7. How big is your link building company?

23. Q8. What is your refund/downgrade/upgrade policy?

24. Q9. Do you have 24x7 customer support?

25. Q10. Are you flexible to implement my link building
suggestions?

26. Q11. Do you have locking period or contract for several
months?

27. Q12. How do you define the quality of a link?

28. Q13. How do you evaluate the success? Are you going to
send weekly reports and daily updates?

29. Q14. Which CRM or tools are you using for reporting and
tracking?

30. Q15. What are the deliverable and road maps?

31. Q16. Do you show me the clear process of the link building
campaign?

32. Q17. Can I visit your office and meet you as a person if
required? Or can you meet me in person?

33. Q18. Can you give special offer?

34. Q19. Can you make me feel that, I am very special
customer to you?

35. Q20. Are you into Link building or doing many things like
web development, web hosting etc?

36. Why AuroIN?
1. We are into this industry since 2000
2. We have over 700 in-house SEO experts
3. We have served over 1000 clients worldwide
4. We hold the biggest link building database
5. We serve 24x7 to meet your time zone

37. For More Details....
Visit: www.auroin.com
E-mail: sales@auroin.com
Call: 888-272-8734