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Pepsi A Case Study

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Pepsi A Case Study

  1. 1. Presented by<br />VIVEK<br />
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  3. 3. Why Pepsi Enter into India<br />*Pepsi reached to saturation level in US market.<br />* Huge Population<br />* Untapped customer <br />* Urbanization <br />* Consumption 3 bottle per capita<br />* Climate <br />
  4. 4. Challenges<br />Before came to in India<br />* Forced to close Coco-cola <br />*Closed Economic <br />*Government intervention<br />* Political fear<br />* Foreign brand name could not be used<br />* Need joint venture<br />
  5. 5. Challenges<br />After came to in India<br />* Pepsi could not fulfill its promises. That’s why they face lots of criticism.<br />* Vegetable processing plant could not be completed & they faced 2.5<br /> million loss. <br />* Pepsi could not invest more than 25% in soft drink. <br />
  6. 6. Strategy<br />* Launched Indian brand name “LAHAR PEPSI” <br />*Pepsi used two extra P’s<br /> 1. Politics <br /> 2. Public opinion<br />* Agro based product <br />* Provide job opportunity <br />* Joint venture with PAIC & VOLTAS<br />*Bring advance technology<br />* Make image of Indian product in foreign market<br />* Goal <br />
  7. 7. Pepsi benefited from the economic changes in many <br /> ways.<br />PepsiCo seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners <br />and the communities in which we operate.<br />One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. <br />