This document discusses content choices in publishing in a globalized world. It notes that print content is easy to consume since rules have been established over centuries, while digital content is more difficult to define, consume differentially, and navigate as device fundamentals and locked formats must be considered. The document also addresses how digital content is not always suitable for all environments like airplanes or high-security zones. It emphasizes assisting customers based on their different needs and providing information at the speed of thought.