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Avoiding the Emily Gould Effect: Blogging, Narrative & Transparency Susan Mernit & Viviane September 26, 2008
“ Of course, some people have always been more naturally inclined toward oversharing than others.  Technology just enables us to overshare on a different scale.” .—Emily Gould, Exposed, NYTimes magazine, August 2008
 
 
[object Object],[object Object],[object Object],[object Object]
The internet  is  forever ,[object Object],[object Object],[object Object],[object Object]
[object Object]
Julia  Allison, 2007: Girl about town heads to Silicon Valley….
Julia vblogs with the start up boyfriend, hits high tech parties, twitters about clothes… they break up …in public.  Reblogging Julia  happens.
[object Object],[object Object],[object Object]
Julia Allison, August 2008:  The Paris Hilton of the Net gets the cover of  Wired,  sets records for newsstand copies sold.
2006 : Emily Gould  starts blogging about her dating life in gossip rag  Gawker —and tells everyone in the office about dating a co-worker.
“ I’m going to try to never write about you,” I whispered to the boy whose shoulder my head was on two nights ago. … Oops.”
“ I had made my existence so public in such a strange way, and I wanted to take it all back, but in order to do that I’d have to destroy the entire Internet.” --Emily Gould,  Exposed,  NYTimes
2008 : Emily Gould  sells a cover story to the New York Times on her  blogging regrets , gets 1, 216 comments and a reported $1MM book deal
http://www.youtube.com/watch?v=gJLjfJgrqIU 2008: BoingBoing editor  Xeni Jardin  removes blogger Violet Blue’s posts from BoingBoing— 1,500 people comment .  .
Xeni  tells the LA Times: “I just wanted to take this material down for a host of reasons that I don’t want to talk about in public…” Violet Blue  responds on  YouTube— quoting Metafilter commenters.
Show first part of Violet Blue video on YouTube: http://www.youtube.com/watch?v=gJLjfJgrqIU
Girl with a One Track Mind Zoe Margolis first blogged about sex in 2003. In 2006, she published a book and got outed in a UK paper .  Life as she knew it crumpled.
“… I lost all trust in dating, and men in general, removing myself from the dating arena entirely. The months after my 'outing' in the press were spent mostly on my own - ironic for such a previously 'active' sex diarist.” Zoe changed her job , moved to the States, and continues to blog, but her dating life is forever colored— badly -- by her fame.
Provoking questions : Are women who blog about their sex lives  punished for being’ sluts’ ? Is a guy writing about his coke habit okay, but  a woman writing about sexuality isn’t? Are we all sex-phobic? How could this story  be different?
[object Object]
Melissa Gira Grant Blogger, feminist, sex worker advocate, former sex worker. “ No one can blackmail you with the truth.”
: Rachel Kramer Bussel Writer, editor, cupcake maven, event impresario, performer “ Once you get used to sharing in a certain way, whether it's via blog or Twitter, and you do add a level of openness, it's hard to back down from that without people thinking something is wrong.”
Rex Sorgatz,  Blogger, author of  NY Magazine’s The Microfame Game “ Countless other people are trying to manufacture microfame, over and over again.”
Nick Douglas Writer, comic, performer, twitterer “… A professional writer can't overshare, they can only waste good material or put something out there before it's polished enough”
So how do you strike a balance between oversharing and transparency? Observations….
It helps to have a process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create Your Narrative  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Monitor chatter  ,[object Object],[object Object],[object Object],[object Object]
Audience feeds on you ,[object Object],[object Object],[object Object],[object Object]
Pick your Platforms ,[object Object],[object Object],[object Object],[object Object]
Privacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Turning it back to you ,[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Note: This talk will be posted on SlideShare

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Avoiding the Emily Gould Effect: Blogging, Narrative and Transparency

  • 1. Avoiding the Emily Gould Effect: Blogging, Narrative & Transparency Susan Mernit & Viviane September 26, 2008
  • 2. “ Of course, some people have always been more naturally inclined toward oversharing than others. Technology just enables us to overshare on a different scale.” .—Emily Gould, Exposed, NYTimes magazine, August 2008
  • 3.  
  • 4.  
  • 5.
  • 6.
  • 7.
  • 8. Julia Allison, 2007: Girl about town heads to Silicon Valley….
  • 9. Julia vblogs with the start up boyfriend, hits high tech parties, twitters about clothes… they break up …in public. Reblogging Julia happens.
  • 10.
  • 11. Julia Allison, August 2008: The Paris Hilton of the Net gets the cover of Wired, sets records for newsstand copies sold.
  • 12. 2006 : Emily Gould starts blogging about her dating life in gossip rag Gawker —and tells everyone in the office about dating a co-worker.
  • 13. “ I’m going to try to never write about you,” I whispered to the boy whose shoulder my head was on two nights ago. … Oops.”
  • 14. “ I had made my existence so public in such a strange way, and I wanted to take it all back, but in order to do that I’d have to destroy the entire Internet.” --Emily Gould, Exposed, NYTimes
  • 15. 2008 : Emily Gould sells a cover story to the New York Times on her blogging regrets , gets 1, 216 comments and a reported $1MM book deal
  • 16. http://www.youtube.com/watch?v=gJLjfJgrqIU 2008: BoingBoing editor Xeni Jardin removes blogger Violet Blue’s posts from BoingBoing— 1,500 people comment . .
  • 17. Xeni tells the LA Times: “I just wanted to take this material down for a host of reasons that I don’t want to talk about in public…” Violet Blue responds on YouTube— quoting Metafilter commenters.
  • 18. Show first part of Violet Blue video on YouTube: http://www.youtube.com/watch?v=gJLjfJgrqIU
  • 19. Girl with a One Track Mind Zoe Margolis first blogged about sex in 2003. In 2006, she published a book and got outed in a UK paper . Life as she knew it crumpled.
  • 20. “… I lost all trust in dating, and men in general, removing myself from the dating arena entirely. The months after my 'outing' in the press were spent mostly on my own - ironic for such a previously 'active' sex diarist.” Zoe changed her job , moved to the States, and continues to blog, but her dating life is forever colored— badly -- by her fame.
  • 21. Provoking questions : Are women who blog about their sex lives punished for being’ sluts’ ? Is a guy writing about his coke habit okay, but a woman writing about sexuality isn’t? Are we all sex-phobic? How could this story be different?
  • 22.
  • 23. Melissa Gira Grant Blogger, feminist, sex worker advocate, former sex worker. “ No one can blackmail you with the truth.”
  • 24. : Rachel Kramer Bussel Writer, editor, cupcake maven, event impresario, performer “ Once you get used to sharing in a certain way, whether it's via blog or Twitter, and you do add a level of openness, it's hard to back down from that without people thinking something is wrong.”
  • 25. Rex Sorgatz, Blogger, author of NY Magazine’s The Microfame Game “ Countless other people are trying to manufacture microfame, over and over again.”
  • 26. Nick Douglas Writer, comic, performer, twitterer “… A professional writer can't overshare, they can only waste good material or put something out there before it's polished enough”
  • 27. So how do you strike a balance between oversharing and transparency? Observations….
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.

Editor's Notes

  1. We’ve entered an age where over sharing is routine
  2. As the legions of bloggers sharing personal stories of sexuality, erotica and adventure grow and as sex & relationship blogs become big business we hear both stories of bloggers who regret what they've shared and others who survived a tawdry outing. There are also those who've parlayed sex & erotica blogging into far more mainstream careers. We’re going to talk about how to manage your online persona so you’re in control of your story—and share tips on managing your privacy as well.
  3. T
  4. “ The blog became hugely popular: it has had more than 6 million readers over the last four and a half years and now averages 150,000 unique visitors a month. It also won the Bloggie Award for Best British/Irish Weblog in both 2006 and 2007 and the Observer newspaper recently ranked it at number 24 in their Top 50 Most Powerful Blogs in the World list. “
  5. Do you really want to say that? Don’t be passive aggressive – don’t post when you should have a conversation Know when to take it offline