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Smart Film School Robb Montgomery
@robbmontgomery
Smart Film School Robb Montgomery
Today’s fastest growing
social media sites are
visually based. 

– globalwebindex
Smart Film School Robb Montgomery
Social videos attract 

3X more inbound links 

than plain text posts 

– Moz
Smart Film School Robb Montgomery
79% of internet traffic 

will be video content 

by 2018.

– Cisco
Smart Film School Robb Montgomery
Facebook Hits 8 Billion Daily
Video Views, Doubling From
4 Billion In April 

– TechCrunch
Smart Film School Robb Montgomery
Vocativ is nearing 

100 million Facebook video
views a month

— Digiday
Smart Film School Robb Montgomery
Short Facebook videos
perform best in square
format.
—Buzzfeed
Smart Film School Robb Montgomery
Smart Film School Robb Montgomery
Video ads have the highest
click-through rate of all
digital ad formats.
—Business Insider
Smart Film School Robb Montgomery
Chanel on Instagram
Smart Film School Robb Montgomery
Social Video for Mobile Millennials
1 second - Boomerang
3 seconds - Live photos
6 seconds - Vine
15 Seconds - Instagram
30 seconds - Twitter
1 minute - Facebook
2 minutes - YouTube
13 hours - Netflix
Smart Film School Robb Montgomery
Types of mobile stories
1. Live Streaming
2. Video collages
3. Story cards
4. Graphics packages
5. Long form multimedia
6. Cinematic shorts
7. Real people pop-ups
8. Kinograms
9. The walkthrough
10. Quick hit
Robb Montgomery
Live, social video
Bild reporters join
refugees on their
travels to Germany.
Robb Montgomery
Live, social video
"I had sometimes
between five or six
thousand live viewers
– and one video was
replayed 90,000
times.”
SOURE: Journalism Co UK
Smart Film School Robb Montgomery
AJ+ has an “army” of mobile reporters to
cover breaking news with iPhones.
Smart Film School Robb Montgomery
Periscope
Breaking
news
Smart Film School Robb Montgomery
Fundamentals
Avoid vertical
framing
Use an
external mic
Use a tripod
Engage with
the audience
Smart Film School Robb Montgomery
Pro filming rig
Shoulderpod S1
Shoulderpod R1 Pro
Manfrotto Lumie Art
Rode VideoMic Go
Rode SC7 adapter cable
Less than $400
(Not including the iPhone 6 Plus)
Smart Film School Robb Montgomery
Story cards are self-
contained, tightly edited
story summaries that
promote and invite
engagement with your
original content.
Robb Montgomery
Video story cards
BBC on Instagram
Robb Montgomery
Story cards
Story cards thrive in
the social stream.
Instagram
Robb Montgomery
Video collage
Short form stories
edited for social
media and chat apps.
@robbmontgomery
Robb Montgomery
Graphics packages
Combine simple charts
and visuals using
mobile apps.
Robb Montgomery
Long form
Greenland 

is Melting Away
Smart Film School Robb Montgomery
Cinematic shorts
Slo mo is the new still photo
Smart Film School Robb Montgomery
Slo motion - A fast way to get a cinematic touch.
Smart Film School Robb Montgomery
A quick hit
Robb Montgomery
Boomerang
Use the Boomerang
by Instagram clip to
make fun animated
video clips.
@robbmontgomery
Smart Film School Robb Montgomery
Real people pop-ups
Smart Film School Robb Montgomery
Short form video produced in a cinematic, observational
narrative style. (Filmed and edited on an iPhone 6 Plus)
Smart Film School Robb Montgomery
Kinograms
Smart Film School Robb Montgomery
In 1927,
Kinograms
were a
popular way
to watch the
news
Smart Film School Robb Montgomery
Today, silent
movies are being
made for
platforms that
autoplay video: 



Facebook, Twitter
and mobile apps.
Smart Film School Robb Montgomery
Respond to news with social video
Smart Film School Robb Montgomery
What’s inside those pyramids?
Smart Film School Robb Montgomery
The Walkthrough
Smart Film School Robb Montgomery
Hyperlapse POV
Smart Film School Robb Montgomery
Filmed and edited with the Twitter app.
Smart Film School Robb Montgomery
The Smart Film School
www.smartfilmschool.com

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