Brief Information about a survey conducted in South Mumbai, INDIA

1. By Vijay
Member, G6

2. • WHAT ? (Objective)
• WHY ? (Hypothesis)
• WHERE ? (place)

3. To know that which is the most preferable fast-
food takeaway in south Mumbai.

4. McDonalds is the most preferred fast
food outlet take-away

5. • Source : primary data collection
• Methods : a)survey
b)questionnaire
c)observation

7. START
MIDDLE
END

8. • How to arrange / to design a questionnaire
• Nexus to the questions to be followed

9. two individuals : C.E.O
& a newly appointed
employee
Questions asked
A) How much money do
you make?
B) How much are you
willing to pay for my
product?

10. MARKETING RESEARCH
QUESTIONNAIRE
 General Information
• Name:
• Age:
• Address:
• Contact Number
• Occupation:
 How frequently you eat out?
• Everyday
• Weekly
• Monthly
If any other specify..............................
 How much do spend?
• Below Rs.50
• Above Rs.50
• Above Rs.100
• Above Rs.250

11.  Do you like Experimenting (trying out new places)?
• Yes
• No
 What are your eating preferences?
• Vegetarian
• Non-Vegetarian
• Both of above
 Are you diet conscious?
• Yes
• No
• Sometimes
 Are you hygiene conscious?
• Yes
• No
• Sometimes
MARKETING RESEARCH
QUESTIONNAIRE

12. MARKETING RESEARCH
QUESTIONNAIRE
 Have you been to McDonalds?
• Yes
• No

13. What factors do you consider
important when visiting McDonalds?
Not important at all Neutral Very important
Product assortment
Price
Food quality
Discounts / coupons
Nutrition
Waiting time
Service
Convenience

14. MARKETING RESEARCH
QUESTIONNAIRE
 How often do you visit McDonalds?
• Every day or more
• 2-6 times a week
• About once a week
• About once a month
• never
 Do you find value for money?
• Yes
• No
 Your favourite item at Mc Donald’s?
• ..................................................................
………………………………………………………………
• Your suggestions:……………………………..
………………………………………………………….

15. • CODING
• DATA ENTRY
• TABULATION

17. 0
2
4
6
8
10
12
Everyday Weekly Monthly

18. 0
1
2
3
4
5
6
7
8
0 to 100 100 to 200 200 to 300 300 and above

19. 0
1
2
3
4
5
6
7
8
9
Vegetarian Non- vegetarian Both of above

20. 0
2
4
6
8
10
12
14
16
18
YES NO Sometimes
Are you diet conscious Are you hygiene conscious

21. 4
1
0
3
0 0
2
2
1
7
2
1
14
17 19
10
18 19
Product assortment Price Food quality Discount/ Coupons Wating time Service
What factors do you consider important when visiting McDonalds?
Not important Neutral very important

22. 0
1
2
3
4
5
6
7
8
9
10
Every day or
more
2 -6 times a
week
once in a week oncein a month

23. 3
0 0
2
0 0
4
2
1
8
2
1
13
18 19
10
18 19
Product assortment Price Food quality Discount/ Coupons Wating time Service
What factors do you consider important when visiting KFC?
Not important Neutral very important

24. 0
1
2
3
4
5
6
7
8
9
10
Every day or
more
2 -6 times a
week
once in a week oncein a month

25. 0
1
2
3
4
5
6
7
8
9
10
Every day or
more
2 -6 times a
week
once in a week oncein a month

26. 0 0 0
2
0
3
2 2
1
3
2
3
18 18 19
15
18
14
Product
assortment
Price Food quality Discount/
Coupons
Wating time Service
What factors do you consider important when visiting Jumbo king
Not important Neutral very important

27. 0
1
2
3
4
5
6
7
8
Every day or
more
2 -6 times a
week
once in a week oncein a month

28. 0
1
2
3
4
5
6
7
8
9
10
McDonald KFC Jumbo king

29.  McDonald’s is most favored and preferable
fast-food takeaways in the region of south
Mumbai C.S.T

30. THANKYOU