Digital Darwin meets Mad Max
- Managing in the Social Media Era -

Charles Darwin - The father of evolution

Mel Gibson in Mad Max

What do these two have in common?

The Story of the 5 Monkeys

“The way things are done around here“

Why are newspaper sheets so big?

Tax in England based on number of pages
introduced in 1715, and abolished in 1855!

Doctors' bad handwriting kills more than
7,000 people in the US annually!

90% of the doctors have access to computers
<10% use e-medical records or e-prescriptions

Out of the 500 biggest
companies in US in 1999,
almost 50%
weren’t on the list in 2009!

R.I.P.

6 of 10
biggest corporate bankruptcies in history have
occurred since 2008!

2010.
Nokia
$58B
BlackBerry $40B
2013.
$7,2B
$4,7B

“Nostalgia isn't a business model.”
John Naughton
Senior Research Fellow at Cambridge
and technology columnist

“It is not the strongest
of the species that
survives, nor the most
intelligent, but the one
most responsive
to change.”
Charles Darwin, Author of The Origin of Species

What happens when
“Digital Darwinism”
takes place?

“A time when technology and society are
evolving faster than the ability of many
organizations to adapt.” - Brian Solis, digital analyst

”Two men enter, one man leaves!”
Mad Max Beyond Thunderdome

”Tomorrow’s profitability depends
on today’s evolvability.”
Gary Hamel, management thinker

“Companies nowadays have 21st-century
internet-enabled business processes,
mid-20th-century management processes,
all built atop 19th-century management
Gary Hamel, management thinker
principles.”

3 characteristics of an organization
1. Purpose (raison d’être)
2. Organizational structure
3. Organizational process

Purpose

“The purpose of a business is to
create a customer.”
Peter Drucker, management thinker

“If you see 2 girls shopping, that's not
2 girls - that's 3,000 people
(networks in their pockets).”
Mitch Joel, president of Twist Image, a digital marketing agency

”Your consumers will talk about
your brand more powerfully
than you ever could!”
Joseph V. Tripodi
Executive Vice President
The Coca-Cola Company

”I haven't met a person in my company
who knows more about our products
than our most stupid customer.” LEGO manager

How Do You Talk To An Angel? - The Heights

The purpose of a business nowadays is to
create a customer who creates customers.

Organizational
Pyramid

Organizational
Levels

Span of Control

Span of control in Google is 60!

“C&C” – Command and Control

“T&T” - Trust and Track

“No Door Policy” in Zappos.com

Decentralization +
Autonomy =
Profit!

”The one thing that will
certainly get you fired
here is being someone
who does things the way
we’ve always done them.”
Kevin Plank, Under Armour, founder and CEO

“To be built to last,
you have to be
built for change!”
Jim Collins
Management thinker

Vladimir Vulić
Faculty of Economics, Podgorica,
senior teaching assistant
Digitalizuj.Me, co-founder
@vulicvladimir
www.vanja.me