Презентация Андрея Анищенко на The Bees Awards 2011

1. Social Media Market
in Russia
Andrey Anischenko
CEO Grape Russia
вторник, 3 мая 2011 г.

2. When you hear
«Russia» of?
what do you think
вторник, 3 мая 2011 г.

3. вторник, 3 мая 2011 г.

4. вторник, 3 мая 2011 г.

5. вторник, 3 мая 2011 г.

6. вторник, 3 мая 2011 г.

7. Let’s go beyond
stereotypes!
вторник, 3 мая 2011 г.

8. Did you know that...
вторник, 3 мая 2011 г.

9. According to comScore, Russia is 5th country
with largest online population (15+)
China 259
USA 182
Japan 72
Germany 49
Russia 41
France 41
India 38
UK 38
Brazil 35
South Korea 30
Canada 32
Turkey 22
italy 22
Spain 20
Mexico 16
вторник, 3 мая 2011 г.

10. By now, online population in Russia
has surpassed most European
countries
2nd place compared to 4th place a couple of years ago
comScore 2010 Europe Digital Year in Review
вторник, 3 мая 2011 г.

11. There are some
problems,
of course
вторник, 3 мая 2011 г.

12. Most of the users are located
in the Western part of the
country
6.3 mln
— 4.0 mln
+15% — 2.3 mln
+13% —
+44%
14.6 mln
—
+15%
9.8 mln 6.4 mln
— —
+22% +35%
7.1 mln
—
+35%
вторник, 3 мая 2011 г.

13. we’ve actually got the largest share of young
audience among European countries
вторник, 3 мая 2011 г.

14. .RUnet:
a local story
with a global scenario
вторник, 3 мая 2011 г.

15. вторник, 3 мая 2011 г.

16. World Russia
вторник, 3 мая 2011 г.

17. Over 26 million monthly visits
79% reach of all Runet users
25% more monthly visits of Russian users than Google
вторник, 3 мая 2011 г.

18. Over 25 million monthly visits
Mail.ru Group (+ DST Global) owns icq, Odnoklassniki,
has shares in Vkontakte, Facebook, Zynga, Groupon
вторник, 3 мая 2011 г.

19. So far, the most successful non-local web-property in
Russia
25% less monthly visits of Russian users than Yandex
вторник, 3 мая 2011 г.

20. Social Networks
вторник, 3 мая 2011 г.

21. Russian users spend more time
in social networks than anyone
else in the world
9,8
average
‘social’
hours
compared to
4,5
worldwide
average
вторник, 3 мая 2011 г.

22. Распределение времени посетителя за Месяц
User’s monthly online time spend:
World, online total Russia, online total
23.6 hours 21.2 hours
Social Media
4,620
Blogs
0,42 Other
8,91
Social Media
Other 9,89
11,32 E-mail
2,45
Messangers
4,45
Forums / Chats
E-mail
0,17
0,73
Forums / Chats Messangers
Blogs
1,04
0,34 0,24
Source: comScore World Metrix, April 2010
The time Russian users spend in social
networks
вторник, 3 мая 2011 г. grew more than 2 hours during the last

23. Unique users of major social networks in Russia
30 009
18 720
16 078
8 571
5 574
4 230 3 704
2 899 2 634 2 283 2 217
VKONTAKTE.RU Odnoklassniki Mail.Ru -Moi mir LIVEJOURNAL* FACEBOOK Blogger FOTOSTRANA.RUMail.Ru - Blogs Yandex Blogs Ya.ru Blogs TWITTER
Source: comScore World Metrix, April 2010
Followed by over 350 social media with an audience over 25 thousand monthly unique users
вторник, 3 мая 2011 г.

24. The most popular social network in Russia
Initially, a copy of Facebook — now a solid competitor
Over 20 million monthly unique visitors
In the past two years it’s reach has grown from 30% to
73%
вторник, 3 мая 2011 г.

25. Second-largest local social network
16 million users, mostly older than the audience of
Vkontakte
38% reach of all Runet users
вторник, 3 мая 2011 г.

26. The social network that belongs
to the most popular mail service
вторник, 3 мая 2011 г.

27. Is lagging behind in terms of number
But is said to accumulate a better quality audience
вторник, 3 мая 2011 г.

28. VS
вторник, 3 мая 2011 г.

29. Facebook’s Share
of the Market in Europe
вторник, 3 мая 2011 г.

30. More than 100 thousand fans of top pages
вторник, 3 мая 2011 г.

31. More than a million members of top groups
вторник, 3 мая 2011 г.

32. Is largely popular among geeks and celebs
But not quite as much among common users
вторник, 3 мая 2011 г.

33. About 10-30 thousand followers of top accounts
вторник, 3 мая 2011 г.

34. Geosocial marketing
вторник, 3 мая 2011 г.

35. вторник, 3 мая 2011 г.

36. 762
мало пользователей, но
начинает
разворачиваться
маркетинг
followers
вторник, 3 мая 2011 г.

37. I wanna jammin with you
Jams inspired flashmob Yandex Mobile Chats
>
« first
«Don’t drive here, snow!!!»
that’s not a road any
more - it’s a parking»
вторник, 3 мая 2011 г.

38. RUSSIA
IS
ALL IN
вторник, 3 мая 2011 г.

39. And, believe it or not,
there’s even some
creative stuff done
in Russia
вторник, 3 мая 2011 г.

40. вторник, 3 мая 2011 г.

41. Russia seems to be the 1st in the world to
integrate Like button and Google Maps into web
banner ads
PlayStation GT5
by
SmartNewSolutions
HTC
by Look At Me
вторник, 3 мая 2011 г.

42. Augmented Reality
AR tatoos AR-pancakes Do You Want Me
for Yota for IKEA interactive experience
by Perfect Fools, by Instinct for Femen
Sweden (BBDO Group) by Grape
вторник, 3 мая 2011 г.

43. Digital bilboards
3 Nuts Beard King
for Snickers for Arko (shaving brand)
by BBDO Digital by Ailove
вторник, 3 мая 2011 г.

44. Integrated quest games
Red Quest Moment of Truth
for MTS for First Squad
by Grape by Admost
вторник, 3 мая 2011 г.

45. кейс red quest
вторник, 3 мая 2011 г.

46. вторник, 3 мая 2011 г.

47. — is an independent interactive
agency focused on building integrated digital solutions.
At present, the agency employs about 70 people, including
creative department, social media department, production,
client service and finance.
вторник, 3 мая 2011 г.

48. Andrey Anischenko
CEO, Grape
aaa@grape.ru
+7 916 611 50 30
вторник, 3 мая 2011 г.