This is important because: Most people take only minutes to read advertisements or brochures. Outdoor and broadcast ads must communicate the key message in a few seconds. People would rather see or hear information than read it. That is why illustrations, headlines, and bulleted text are more effective. Most prospects absorb only one major thought from a piece of marketing material.
Come up with 3-4 statements that can be used to highlight how innocent statements can promote things that are dangerous.
Materials represent you, your organization. They build organizational credibility while you are not present.
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