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Business Research Databases,[object Object],vgonzalez@framingham.edu,[object Object]
How to begin,[object Object],Ask yourself – what kind of information your are looking for? What type of information do you need?,[object Object],Learn the basic language of business, mechanics of a balance sheet,[object Object],Do some pre-research  on your topic,[object Object],Remember – private and foreign company information are difficult to find; numbers are easily manipulated; business research is not financial analysis; and learning about company/industry is a process,[object Object]
Types of Research Questions,[object Object],Company Research,[object Object],Industry Research,[object Object],Statistics,[object Object],Marketing and/or demographics,[object Object]
Company Research Questions,[object Object],Is the company private or public?,[object Object],Is the company U.S. or foreign-owned?,[object Object],Is the company located in the U.S?,[object Object],Is the company a local company?,[object Object],Is the company located abroad?,[object Object]
Industry Research,[object Object],What industry does the company belongs in?,[object Object],Who are the competitors?,[object Object],What are the industry’s metrics?,[object Object],What is the state of the industry?,[object Object],What newsworthy events are shaping the industry?,[object Object]
Marketing Research (different from market research),[object Object],What is the perception of the company?,[object Object],Who are the customers?,[object Object],What are their behaviors, customs, and spending habits?,[object Object],How are the company’s competitors reaching their customers?,[object Object]
Sources,[object Object]
Pre-Research: terms, ticker symbol, news,[object Object],Credo Reference (e-books)– Business: The Ultimate Resource, Dictionary of Accounting, Dictionary of Finance and Investment Terms, The Ultimate Business Library,[object Object],Gale Virtual Reference Library ( e-books) – Encyclopedia of Business and Finance,[object Object],Yahoo Finance (“Get Quotes” Search box), Google Finance, Hoovers (free version),[object Object],Lexis Nexis Academic – Company Dossier,[object Object]
Industry (coverage on competitors, NAICS codes, industry metrics),[object Object],Gale Virtual Reference Library (e-books) – Encyclopedia of American Industries (also in available in print),[object Object],EBSCO’s Business Source Premier – Industry Profile,[object Object],Hoover’s Industries A-to-Z (free info), Hoover’s paid content is available through Lexis Nexis,[object Object]
Company Research,[object Object],Plunkett’s Retail Industry Almanac 2009 ,[object Object],Business Source Premier – Market Research Reports, SWOT Analysis,[object Object],InfoTrac’s General Business File – Advanced Search/Company Profiles,[object Object]
Company Research,[object Object],International Directory of Company Histories,[object Object],LexisNexis Academic – Business/Company Dossier (enter the TKR symbol), access Hoover’s full report, SEC filings, company news,[object Object],Mergent Online – Search by TKR symbol, access annual reports, competitors, create a report,[object Object]
Stealth, Beta Companies,[object Object],Do keyword searches on job search websites like Monster.com and Career Builder,[object Object],Monitor tradeshows,[object Object],Monitor news, blogs, press releases (through LexisNexis),[object Object]
Marketing Research,[object Object],ABI Inform – marketing information like advertising campaigns, demographics, customers,[object Object],The American Marketplace – demographics information,[object Object]
People search,[object Object],Pipl,[object Object],Zoominfo,[object Object],Zabasearch,[object Object]
Screenshots: Researching WalMart,[object Object]
Industry, SWOTS, Market Research Reports: Business Source Premier,[object Object]
Marketing Info: ABI Inform,[object Object]
SEC Filings, News Search: LexisNexis,[object Object]
Good Business Search: General Business File ASAP ,[object Object]
Financials and History Search:Mergent Online,[object Object]
Library Guide for Economics and Business Administration Research,[object Object]
Whittemore Library’s  Business Lounge,[object Object]

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