30. Here’s to tHe crazy ones ...
“Times of turbulence are the most
The misfits. The rebels.
The troublemakers.
exciting times ... because
The round pegs in the square holes.
The ones who see things differently.
everything changes”
They're not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them,
quote them, disbelieve them,
glorify or vilify them.
About the only thing you can't do is
ignore them.
Because they change things.
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31. iPod
born in a
recession
2001
MTV
born in a
recession
1981
Microsoft
born in a
recession
1975
HP
born in a
recession
GE
born in a
1929
recession
1876
87. MEASURING RESULTS
Actual profits of previous years
Estimated profits of future years
Adjusted profits of future years
(discounted for uncertainty)
(more accurately, we consider
the “economic” profit, which
takes into the cost of capital)
Economic “value” is the sum
of the likely future profits
Previous This Future
years year years
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