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#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps

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Date
Client’s name
FROM
CONVERSATIONS TO
CONVERSIONS
IN 5 STEPS AND 10 RULES
Date
Client’s name
Rule #1
People don’t talk
with brands, but
with each other.
Klout Topics derived from the social
interactions of over 580 million people in 2014.	
  

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#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps

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Most brands have defined their communication territory to position their products and services. But since online communication is all about conversations, brands can also claim a ‘conversational territory’.

We take you in a 5-step approach from concept to conversion.
Proven methods, cases and tips & tricks included.

Most brands have defined their communication territory to position their products and services. But since online communication is all about conversations, brands can also claim a ‘conversational territory’.

We take you in a 5-step approach from concept to conversion.
Proven methods, cases and tips & tricks included.

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#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps

  1. Date Client’s name FROM CONVERSATIONS TO CONVERSIONS IN 5 STEPS AND 10 RULES
  2. Date Client’s name Rule #1 People don’t talk with brands, but with each other.
  3. Klout Topics derived from the social interactions of over 580 million people in 2014.  
  4. Date Client’s name Rule #2 Know what your target group talks about.
  5. STEP 1 DEFINE A CONVERSATIONAL TERRITORY
  6. Date Client’s name Rule #3 You can’t be everywhere. Make up your mind about the topics you want to cover.
  7. STEP 2 CREATE CONVERSATIONAL CONTENT
  8. “Those who tell stories rule society”
  9. Date Client’s name Rule #4 Get people talking about you.
  10. EMOTIONAL RATIONAL CONVERSATIONAL TERRITORY CURATION RECYCLE CREATION UGC SEO MINDED
  11. STEP 3 MANAGE CONTENT AND CONVERSATIONS
  12. Date Client’s name Rule #5 Emotions first, explanations later.
  13. “The consumer does not behave as he says, he does not say what he thinks and he does not think what he feels.” David Ogilvy
  14. Date Client’s name Rule #6 Become part of their culture.
  15. CONTENT COMMITTEE CONTENT CALENDAR CONTENT MGMT • Strategy and key topics definition • Monthly meetings • Monthly reportings • Content creation • Message adaptation • Weekly follow-up •  Daily content mgmt •  Daily community mgmt •  Daily monitoring ANALYSIS
  16. STEP 4 BOOST THE IMPACT OF THE CONVERSATIONS
  17. Date Client’s name Rule #7 Unlock unused conversational potential
  18. 5% decline in market share!!
  19. STEP 5 TURN CONVERSATIONS INTO CONVERSIONS
  20. Date Client’s name Rule #8 Conversations impact purchase process
  21. Opening weekend 3,000,000+ conversations
  22. Digital Branding Social Media Social PR Conversion Marketing Brand Experience TERRITORY CONVERSATIONS
  23. Rule #9 Stop shouting now !
  24. Rule #10 Have conversations !
  25. “Markets are conversations”
  26. Date Client’s name steven@voice.be @stevenpiessens www.voice.be/handbook THANK YOU!

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