Da persona a persona 3
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The document provides information on various peer-to-peer fundraising platforms and websites, including JustGiving and MyDonate, noting that one person raised £900k since 2008 through such efforts. It also lists several Italian crowdfunding platforms like Eppela and Rete del Dono. The document emphasizes that technology alone is not enough to make a platform successful and that storytelling, social sharing, credibility and emotion are also important factors. It also briefly summarizes Kiva's growth with media impact and lists several key elements needed for a good communications plan and fundraising, including clear goals, simplicity, endorsements and human competencies.
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Da persona a persona 3
- 7. Raised £900k since 2008
- 9. OGNUNO PUÒ CREARE LA SUA PIATTAFORMA DI PEER TO PEER FUNDRAISING
- 10. ATTENZIONE… PER FAR FUNZIONARE UNA PIATTAFORMA NON BASTA LA TECNOLOGIA!
- 11. S – storytelling U – unexpected C – choice C – credible E – emotional S – show S – social
- 12. E IN ITALIA? Io Dono: http:// www.iodono.com Rete del Dono - www.retedeldono.it Il Mio Dono - www.ilmiodono.it ShinyNote - www.shinynote.com Eppela - www.eppela.com BuonaCausa - www.buonacausa.org Vita Donazioni - www.vita.it/donazioni Etwoo - www.etwoo.com Produzioni dal basso – www.produzionidalbasso.com Boomstarter – www.boomstarter.com AstaTosta : http:// www.astatosta.org Kapipal : http:// www.kapipal.com Terzo Valore : https:// www.terzovalore.com/terzovalore Ammado : http:// www.ammado.com
- 13. L’IMPATTO DEI MEDIA NELLA CRESCITA DI KIVA 1 year flat Kick off
- 14. NON SOLO COMMUNITY | UN’OTTIMA CONOSCENZA DELLA VOSTRA CONSTITUENCY | UN’OTTIMA CONOSCENZA DEL MERCATO | OBIETTIVI CHIARI | UN BUON PIANO DI COMUNICAZIONE | I CONTENUTI SONO IMPORTANTI | LA SEMPLICITA’ E’ ESSENZIALE | ENDORSEMENT E TESTIMONIAL | COMPETENZE UMANE | RISORSE ECONOMICHE | UN MODELLO ORGANIZZATIVO DIVERSO
- 15. LE RELAZIONI CONTANO PIU’ DELLA TECNOLOGIA | paolo ferrara | [email_address] | fundraisingnow.wordpress.com | facebook.con/fundraisingnow | twitter.com/fundraisingnow
Editor's Notes
- Kiva - Un concept nouveau, différent avec un message fort dont la presse parle volontiers. Un décollage du à quelques articles dans la presse suivi d’un effet “boule de neige” - PBS (oct 2006) - over $250,000 is loaned in the week following NYT (mars 2007) - in three days over $250,000 is loaned - ABC World News Story (Juin 2007) - Results in over $100,000 in new loans from 1,000 new members Parallèlement KIVA développe un marketing communautaire « fort » ralliant ses utilisateurs autour d’une cause fédératrice. - Community