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Social Media in BusinessGetting Started on Twitter<br />
TWITTER<br />
www.twitter.com<br />
Registering your Account<br />
Choosing your Name<br />
Security!<br />
Follow Someone<br />
Find Friends<br />
Search for People/Businesses<br />
Your (Basic) Home Page<br />
Confirming your Account<br />
Completing your Biography<br />
Security Again<br />
Branding on Twitter<br />
Profile Picture<br />
New & Improved Homepage<br />
Even More Branding<br />
Cool Backgrounds<br />
Selecting Background Image<br />
Oops.... Broke it!!<br />
There we are! Much Better. <br />
Let’s Start Following<br />
Click to Follow<br />
Homepage with Followers<br />
Follower’s Feeds<br />
How does it work?<br />Twitter lets you write and read messages of up to 140 characters, or the very length of this senten...
Key terms…<br />To follow somebody is to subscribe to their messages<br />A tweet is an individual message<br />A DM or di...
…and some special lingo<br />@username is a public message to or about an individual on Twitter<br />A hashtag—the # symbo...
Recommendations<br />Leverage the real-time nature of Twitter<br /><ul><li>Ask questions, float ideas, solicit feedback – ...
If you’ve launched a product, new store or new campaign, search Twitter for comments
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Social Networking Getting Started on Twitter

Third part of a five part series of presentations introducing businesses, in particular entrpreneurs and owner managers, to networking online using Twitter, Facebook and LinkedIn.

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Social Networking Getting Started on Twitter

  1. 1. Social Media in BusinessGetting Started on Twitter<br />
  2. 2. TWITTER<br />
  3. 3. www.twitter.com<br />
  4. 4. Registering your Account<br />
  5. 5. Choosing your Name<br />
  6. 6. Security!<br />
  7. 7. Follow Someone<br />
  8. 8. Find Friends<br />
  9. 9. Search for People/Businesses<br />
  10. 10. Your (Basic) Home Page<br />
  11. 11. Confirming your Account<br />
  12. 12. Completing your Biography<br />
  13. 13. Security Again<br />
  14. 14. Branding on Twitter<br />
  15. 15. Profile Picture<br />
  16. 16. New & Improved Homepage<br />
  17. 17. Even More Branding<br />
  18. 18. Cool Backgrounds<br />
  19. 19. Selecting Background Image<br />
  20. 20. Oops.... Broke it!!<br />
  21. 21. There we are! Much Better. <br />
  22. 22. Let’s Start Following<br />
  23. 23. Click to Follow<br />
  24. 24. Homepage with Followers<br />
  25. 25. Follower’s Feeds<br />
  26. 26. How does it work?<br />Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. <br />The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from<br />Twitter works equally well from your desktop or mobile phone<br />
  27. 27. Key terms…<br />To follow somebody is to subscribe to their messages<br />A tweet is an individual message<br />A DM or direct message is a private message on Twitter<br />RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit<br />Trending topics are the most-discussed terms on Twitter at any given moment<br />
  28. 28. …and some special lingo<br />@username is a public message to or about an individual on Twitter<br />A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic<br />Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically<br />
  29. 29. Recommendations<br />Leverage the real-time nature of Twitter<br /><ul><li>Ask questions, float ideas, solicit feedback – and expect fast feedback most of the time
  30. 30. If you’ve launched a product, new store or new campaign, search Twitter for comments
  31. 31. Respond to customer service issues quickly
  32. 32. Engage in discussion on a tricky public issue your company is dealing with</li></li></ul><li>Success Stories<br />Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter<br />Ice cream eaters in New York give local chain Tasti-D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries<br />Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering<br />

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