Design feeling: A secret superpower
Design thinking is the big hype nobody escaped from the last couple of years. The problem with design thinking is that it relies almost entirely on thinking. This analytic left-brain skill has resulted in a generation of products that are based on logic, but they miss passion. Just have a look at the immense “sameness” of most web design nowadays. In this talk you’ll learn about the strength of impulse, spontaneity, desire and intuition. - Petra is an independent UI designer & consultant helping clients to visually brand their digital content. She is passionate about perception, design, beauty and colours, fascinated by the ability of design to evoke emotions, and the scientific reasoning behind it. if you want to book her for a life presentation, contact her via her website: volpelino.com
Recommended
More Related Content
What's hot
What's hot (19)
Similar to Design feeling: A secret superpower
Similar to Design feeling: A secret superpower (20)
Recently uploaded
Recently uploaded (20)
Design feeling: A secret superpower
- 1. design feeling a secret superpower
- 2. Hi, I am Petra Sell, UI designer & consultant.
- 3. –Paul Rand “Design is the silent ambassador of your brand.”
- 4. 1 statement 2 psychology 3 how-to
- 5. is UI design for you just the indulgent frosting?
- 6. –Aarron Walter “Would those persons show up to a job interview in their pyjamas because people only care about what they can do and not how they look?”
- 8. sameness effect —› products are look alikes
- 11. Will we turn into the same digital persona?
- 12. The problem with design thinking is that it relies almost entirely on thinking
- 13. Design Feeling calls for a return to what is natural and intuitive.
- 14. –Tim Brown, IDEO’s CEO “I should have been thinking so much less, and feeling so much more.”
- 15. Design Feeling is the most overlooked growth hack
- 19. we all judge a book by it’s cover
- 20. the more emotional an experience, the better we remember.
- 21. Aesthetic design makes people more loyal of the brand and tolerant toward mistakes or failures.
- 26. 3 levels of emotions to address in design: visceral behavioural reflective
- 27. First visceral reaction influences how users perceive relevance, credibility and usability.
- 28. keep in mind: we are irrational beings
- 29. we can talk to the unconscious by adding emotions
- 30. –Albert Einstein “The only real valuable thing is intuition.”
- 31. 95% of all decisions progressing is unconscious
- 33. intuition is material: right brain scans constantly while left brain is consciously engaged
- 34. little test which city is bigger: Detroit or Milwaukee?
- 35. brain filters out most info per second 10 billion sensory impulses; of which 40 consciously aware
- 36. this also leads to inattention blindness
- 38. eye fovea > high res. narrow focus peripheral vision > low res. guidance
- 39. 2 thumbs make up your focussed vision
- 40. humans have a very narrow focus
- 41. take care: eye tracking is only measuring central vision
- 43. design support for unconscious mental processing
- 46. tell the story with placement
- 47. save memory effort by using common ux patterns
- 48. Scrolling takes less brain power than clicking.
- 49. evoke emotions with 3C’s of interaction design Color Contrast Content
- 50. photos of humans easily evoke emotions
- 51. difficult content set in hard-to-read font, makes concentration bigger
- 52. but hard to read = hard to do
- 53. but most of all: use your intuition and gut feeling
- 54. design feeling is all about empathy
- 55. good designers are good listeners. They start by understanding, not solving.
- 57. Meaning comes from usability & art
- 60. side notes
- 61. atomic design (pattern) ‹ › creativity
- 62. design for all senses
- 63. upcoming: tab into mood of users to adjust interface
- 64. wrap up
- 65. –Aarron Walter “why do we settle for usable when we can make interfaces both usable and pleasurable?”
- 66. –Charlie Chaplin “we think too much and feel too little. More than machinery, we need humanity. More than cleverness, we need kindness and gentleness.”