Beyond Serving Soup
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At VM Summit 16, we heard from members of the Hunger Volunteer Collaborative including VolunteerMatch, the Alliance to End Hunger, and the Taproot Foundation about how they fight hunger with pro bono programming that leverages logistic and safety expertise. Learn about ways to get involved and reduce food insecurity in the U.S., as well as examples of how companies are joining the effort.
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Beyond Serving Soup
- 2. #VMSummit16 2 Beyond Serving Soup: Strategic Volunteerism
- 3. #VMSummit16 DeShele Dorsey Taylor, National Program Director, Hunger Volunteer Connection 3 Elizabeth Schwan-Rosenwald Chief External Relations Officer Taproot Foundation Samir Shah Senior Manager, Client Relations VolunteerMatch
- 4. #VMSummit16 OUR AGENDA Strategic Volunteerism The Hunger Volunteer Collaborative Partner Roles Case Studies Next Steps
- 5. #VMSummit16 UNDERSTANDING THE SPECTRUM Taproot Foundation, 2008. Nonprofit Needs Types of Support Example s of Common Activities
- 6. #VMSummit16 LEVERAGE FOR IMPACT PAGE 6 BOARD SERVICE PRO BONO SERVICE SKILLED VOLUNTEERING “HANDS-ON” VOLUNTEERING BOARD PLACEMENT MARKETING HR ASSISTANCE, STRATEGIC PLANNING TUTORING, LITERACY PROGRAM SOUP KITCHEN TYPE OF VOLUNTEERISM SUSTAINABILITYOFIMPACTON ORGANIZATION NUMBEROFEMPLOYEES ENGAGED Low High High Low #VMSummit16
- 8. #VMSummit16 Hunger Volunteer Connection: Vision and Goal Can we find a way to scale strategic anti-hunger volunteerism nationally? 8 Hunger Volunteer Connection: Started from a single question
- 9. #VMSummit16 9 Hunger Volunteer Connection: Initiative Framework VISION: To minimize food insecurity in the United States MISSION: To bolster anti-hunger efforts through high-impact volunteering OBJECTIVES: • Enhance nonprofits’ organizational capacity and reach • Engage more volunteers • Increase strategic volunteerism PARTNERSHIP PRIORITIES: National Infrastructure Development Nonprofit & Volunteer Capacity Building Thought Leadership BENCHMARK OF SUCCESS: • Garner 500,000+ hours of service in the fight against hunger by September 2018, half focused on strategic volunteerism.
- 10. #VMSummit16 10 Volunteer Outreach & Engagement Expertise Skill-Based Volunteerism Hungervolunteer.org AmeriCorps-VISTA Hunger Advocacy City Governments Organizational Development & Target Marketing Hunger Volunteer Connection: National Partners
- 11. #VMSummit16 Source: Hunger Free America Beyond The Food Drive Toolkit 11 Hunger Volunteering Connection: Opportunity Spectrum Clearly define the pathway for volunteers to deepen their engagement
- 12. #VMSummit16 12 Hunger Volunteer Connection: Build Collaboration Establish protocols to guide partner involvement • Work together to achieve a common goal • Support measurement and data collection • Actively participate in inter-organizational activities • Convene regularly to assess progress and milestones • Participate in joint communication efforts • Align under initiative branding • Maintain open lines of communication • Seek opportunities to deepen partner relationships
- 13. #VMSummit16 Create a public interface for volunteers and organizations to connect The site features: • Easy color-coded navigation to guide the user experience • Key information and data about the cause and relevance of volunteerism to anti-hunger efforts • Emotional and compelling narrative to inspire engagement • Simple calls to action for visitors • Access to technology to support volunteer recruitment 13 www.hungervolunteerconnection.org Hunger Volunteer Connection: Website
- 14. #VMSummit16 14 Hunger Volunteer Connection: Signature Tools 14 Set the pace by accomplishing initial small wins Step-by-step guidance on 30 advocacy actions Blueprints to aid mayors in the develop citywide hunger relief campaigns Diagnostic that benchmarks organizations against core fundamental for an effective volunteer engagement program Assessment to help organizations determine readiness for skills- based volunteers 1 2 3 4
- 15. #VMSummit16 15 Hunger Volunteer Connection: Key Results for 2015 10.1+ million media impressions drawing attention to domestic hunger and volunteerism as a solution 1,026 uses of signature tools 1,897 leaders trained $262.4 million in social value created 110,752 connections to hunger listings 32% conversion rate for volunteer connection from opportunity searches
- 16. #VMSummit16 16 Help spread the word about www.hungervolunteerconnection.org AND share your tools and success stories to enhance the site Send an email to join our mailing list for updates: hvc@alliancetoendhunger.org Follow us on Twitter and Facebook: @HV_Connect @hungervolunteerconnection (Facebook) @toendhunger @citiesofservice @taprootfound @pointsoflight @volunteermatch @hungerfreeUSA THANK YOU FOR JOINING US TODAY!! ACTING TOGETHER, WE CAN BE PART OF THE SOLUTION #Collaborating4Good Stay Connected
- 18. #VMSummit16 VolunteerMatch’s Role 1. Power the Hunger Volunteer Connection website with the VolunteerMatch Network 2. Volunteer Program Improvement Tool 3. Nonprofit Trainings 4. Outreach to Volunteers & Nonprofits 5. Results since May 2014 – 42%+ monthly skilled listings – 33%+ monthly skilled connections 18
- 19. #VMSummit16 Volunteer Program Improvement Tool 19
- 20. #VMSummit16 Volunteer Program Improvement Tool 20
- 21. #VMSummit16 Nonprofit Trainings • Examples: – Developing a Strategic Plan for Volunteer Engagement – Successfully Implementing Volunteer Program Changes – The New Volunteer Manager’s Toolkit – Writing Accurate and Useful Volunteer Position Descriptions • 2,483 Hunger organizations attended 21
- 22. #VMSummit16 Outreach to Volunteers & Nonprofits • 13 Direct Email Campaigns (450,000+ unique contacts) • 5 e-Newsletter Features (450,000+ unique contacts) • 90+ Social Media Posts (150,000+ followers) • 6 Blog Posts (25,000+ unique visits monthly) (7 Innovative Ways to Fight Hunger) • Ongoing ads on VolunteerMath.org (Over 6 million impressions) • And more! (Webinars, links from other sites, etc.) 22
- 23. #VMSummit16 The Taproot Foundation drives social change by leading, mobilizing, and engaging professionals in pro bono service. ABOUT THE TAPROOT FOUNDATION ► Working in the US and abroad from 5 offices: San Francisco Bay Area, Los Angeles, Chicago, New York, and Washington DC ► 13,700+ professionals delivering 1.4 million hours of pro bono consulting valued at over $150 million since 2001 ► Consulted to 60+ Fortune 500 and other companies to build and advance employee pro bono programs #VMSummit16
- 24. #VMSummit16 WHAT WE DO PAGE 24 PROGRAMS CORPORATE ADVISORY SERVICES PRO BONO LEADERSHIP Taproot pairs nonprofits with skilled volunteers in areas like marketing, strategy, HR, and IT. Taproot advises and supports companies in developing high-impact pro bono programs for employees. Taproot drives social change with events and research, in the US and through a global provider network. #VMSummit16
- 25. #VMSummit16 WHAT: A diagnostic tool and accompanying resources to assess and build an organization’s readiness for pro bono. WHY WE BUILT IT: Skills-based volunteering can be a great solution when an organization has the right project and the right strategy and team in place to carry it forward. The tool helps organizations assess their readiness and make sure they’re set up for success before they get started! WHERE IT LIVES: The tool lives on Taproot’s website under Web Tools for DIY pro bono as well as on Point’s of Light’s website. In September 2015 the tool will also live on Hunger Volunteer Connection. HOW TO USE IT: The tool is available and relevant for ALL organizations and we can all direct nonprofits to the tool.
- 28. #VMSummit16 THE NEED: Greater Berks Food Bank wanted to improve their safety initiatives in anticipation of moving to a new, much larger facility. THE PROJECT: Hillshire Brands worked with the food bank to identify short, medium, and longer term steps that Greater Berks could take to establish a stronger safety program. THE RESULTS: Employees at Greater Berks now use a procedure to identify and report potential safety hazards which has resulted in a number of innovative employee- led solutions including one related to unloading trucks at loading docks. CASE STUDY: GREATER BERKS FOOD BANK PAGE 28
Notes de l'éditeur
- Everyone loves a checklist. Today this will be your checklist for what you should be able to walk away knowing how to do, the questions we know most of you have had to think about at one point or another when considering these kinds of programs.
- BREE TO DISCUSS UP TO GENERAL SKILLS JENNIFER BOARD SERVICE & PRO BONO PROFESSIONAL EXPERTISE We’ve found the easiest way to think of this is that “skills-based volunteering” is an entire category of volunteering activities, covering a few ways that different types of a volunteer's skills can be used to help an organization or the community directly, ranging from tapping some general skills needed to help an organization directly deliver specific types of community programs, to providing professional expertise and professional services to support the organization itself. The main distinction is that pro bono service is one very specific type of skills-based volunteering that focuses on using a volunteer’s core professional expertise. o help make it easier to understand how everything fits together, the Taproot Foundation created this helpful diagram showing the full spectrum of common corporate community engagement activities. They’ve grouped them by the common types of nonprofits needs that need to be addressed and then the different ways companies help support them. At the top is a very simplified categorization of nonprofits’ needs: ‘Making budget’ – having the funding they need to run the organization’s programs “Extra hands” to deliver services and programs directly to the community And “infrastructure and leadership” – having those critical components in place that are the backbone of any healthy institution Then beneath that are the common buckets of support that companies tend to provide to address these needs: Providing financial support Providing volunteers to help actually deliver the nonprofits’ programs/services directly to the community –through traditional hands-on volunteering And then we get into the broader category of types of skills-based volunteering activities, which covers a few ways that different types of a volunteer's skills can be used to help an organization, ranging from: Tapping some general skills needed to help an organization directly deliver specific types of community programs. These can be skills a volunteer brings to the table or sometimes it’s knowledge that the nonprofit will provide. A very common example is Junior Achievement. Providing employee board members to support the leadership of the organization And providing professional expertise and professional services to support the organization itself. Despite popular belief, pro bono is definitely not just for lawyers! Nonprofits have need for just as many types of professional expertise as for-program companies do. From IT support to marketing to HR services - it’s not all about fundraising. As we go through this presentation, Start thinking about which of these feel most familiar to you based on your company’s existing programs and your goals. Which of these do you already do? In which of these categories to you want to expand your offerings?
- <<This slide and the one after should not be used in the same presentation because they explain the same concept. This slide is helpful when explaining how pro bono service leverages volunteers for more impact.>> So in thinking about volunteerism, where does pro bono fit it? Starting here at the base of the triangle… The most traditional well known volunteering is what we call “hands on” or Extra Hands – that’s usually things like distributing food, cleaning up a park, or painting a school. These are incredible resources for nonprofits, however they need a lot of people-power to keep their operations humming and in general, have a very low sustainability of impact on the organization. Moving to the next level, we come to Skilled Volunteering which uses skills to help with tutoring, judging a science fair, or supporting a literacy program. These skills, however, may not be the skills that professionals use in your every day work. Then comes Pro Bono Service. This is when skilled volunteers or pro bono consultants complete projects that they might do in their day job for organizations that are tackling important social issues. Pro bono projects often produce deliverables or processes that a social change organization can use for years to come resulting in a very high sustainability of impact on the organization. For example, website improvements, improving a database system or building a HR performance management system. On the top here, is Board Service. While board service may not tap into skills someone uses in their day job, it does allow volunteers to use not just their skills, but also their networks and relationships to engage the community. The most successful boards engage a board with diverse skill sets to strengthen the organizations infrastructure.
- https://www.youtube.com/watch?v=v8oHxnN4ICw
- VISION: To ignite and catapult volunteering by inviting the public to join together in the fight to end hunger through strategic volunteerism, while preparing community and civic organizations to engage more volunteers in deeper ways. GOAL: Strengthen the capacity and reach of nonprofits through the donation of at least 500,000 hours of service in the fight against hunger by September 2018, with half of the hours focused on strategic volunteerism. Increase national awareness of hunger and role of strategic volunteerism as a solution for long-term sustainable change Bolster nonprofit capacity by filling gaps in resource needs Increase utilization of technology Establish a centralized hub for stakeholders to connect and engage Provide national and local training opportunities Increase access to technical assistance, coaching, and peer learning Establish a library of online tools and resources
- Building the long-term capacity of organizations to ease the burden of using their limited funds to pay for professional services (skills-based or pro bono, organizational governance) Helping communities to grow, distribute and sustain access points to farm-fresh foods (gardens, community supported agriculture, farmers' markets) Increasing the awareness of and connecting families to the Federal Nutrition Programs such as SNAP, summer meals and school breakfast programs Participating in advocacy actions that will inform and engage elected officials to champion and preserve Federal funding for nutrition and anti-poverty programs and to strengthen the ability of these programs to aid Americans in need
- The goal is for the website to become the premiere aggregation place for hunger information, resources, and stories that empowers individuals and organizations.
- Increase in skilled listings 3385 4818 since May 2014 to May 2016 Increase in skilled connections 3704 4908 since May 2014 to May 2016
- Jenn Most organizations tackling social problems don’t have access to the resources that are available to most companies like marketing, strategy, HR, and IT….Taproot connects these organizations to skilled volunteers who provide their expertise pro bono. Our mission is to drive social change by leading, mobilizing and engaging professional in pro bono service. To date, we’ve worked with more than 13,700 professionals across the country to delvier 1.4 million hours of pro bono consulting which is values at more than $150 million in pro bono consulting to the nonprofit community.
- <<“What we do” slide for presentation slides. There’s less text, though the full language is written below>> PROGRAMS: Taproot pairs nonprofits with skilled volunteers in areas like marketing, strategy, HR, and IT. From one-on-one consultations to team-based long-term projects, we offer in-person and virtual engagements. CORPORATE ADVISORY SERVICES: Taproot advises and supports companies in developing customized, high-impact pro bono programs for their employees and communities. PRO BONO LEADERSHIP: Taproot drives social change by enabling pro bono service in the US and through a global provider network. Taproot convenes leaders at signature events and facilitates field-building research.
- Talking Points: Background on the tool, why we built it, where it lives, how to use it
- Taproot + slide
- Get started on your own and hear about how this food bank successfully leveraged skilled volunteers.