1. Google Analytics For Small and
Medium Businesses:
Metrics That Matter
OLGA KOSTOVA
Digital Marketing Specialist and Web Analyst
- 2016 -

2. about me
5 year experience in web analytics and digital marketing
more than 1 year living in Budapest
first time giving a speech in English

4. Google Analytics provides us with 3 types of data

5. • session based
• event based
• transaction based

6. • session based
• event based
• transaction based
• adjustable
• adjustable
• achievable

7. session based data

8. you can adjust session based data

9. There are two methods by which a session ends:

10. Changing settings of your Google Analytics account

11. Changing your tracking code

12. event based data

13. you can alter bounce rate and session duration as well as
other events you have set up

14. Justin
Cutroni

15. Rob
Flaherty

16. Scroll Depth
Time on page
Anastasia
Timoshenko

17. transaction based data

18. you can not modify representation of transaction based
data

19. transaction based data
e-commerce
projects
non e-commerce
projects
(Simo Ahava’s solution)

21. follow your KPIs

22. transaction based data
session based data
event based data
follow your KPIs

23. OLGA KOSTOVA
kostova.olga@gmail.com
@volya.kostova
volyamarketing.com
Thank you!