Aucune remarque pour cette diapositive
Sondage réalisé auprès d’employés d’entreprises au sujets des événements auxquels il participe / étude mené par Mediamaker UK en 2014. 17% ont indiqué que c’était une perte de temps
The majority of respondents (43%) said their interest in attending events was based on the opportunity to socialise and network with colleagues and peers. Only 18 per cent said they viewed such events as an opportunity to learn.
- Ask audience and take comments from them. Sum up: a meeting is effective when people learn useful information, are engaged with the content, meet new people, make business connections.
People interact with content
Download speaker presentations
Reflect on the content, ask questions
Allows to discover people
Send messages and meeting requests
Communications start before the event, and lasts after the event is finished
- People can take pictures and share them, connect to social media networks, chat with speakers, ask questions
Events apps are the digital version of a printed guide, but better. They also have interactive maps, personalised schedules, etc..
With event apps, you can measure satisfaction with surveys.
Get a record of all the questions, messages, pictures…
Know what are the favourite exhibitors, speakers, sessions… in an app, everything is trackable!
Let’s look at who’s done it. Franchise Expo is a large trade show, 30,000 visitors. With an event app, attendees could find who they wanted to meet, contact exhibitors, search them by multiple criteria.. The result: many people that would not have met without this technology.
Everything that I told you about is tools, and technical solution helping you to be better, but in conclusion the only thing that would make you event more effective, is your ability to drive, from defining its objective, choosing the right design and the perfect execution, and obvisouly I am sure Docteur Elling Hamson will talk about it later