Aastra provides communication solutions for the tourism industry. It targets hotel chains, restaurants, travel agencies and operators. The document discusses the needs of these businesses and customers, including welcoming, informing and entertaining guests. It also covers needs for reliable backend communications, maximizing staff efficiency, and controlling costs. Aastra's solutions include IP PBX systems, DECT phones, multimedia services and applications to integrate communications with business operations. Customer references using Aastra include hotel groups like Accor and Pierre et Vacances.

1. Tourism Industry Market July 2010

2. Overview TourismMarket TourismMarketNeeds Aastra Solutions Products Components Customer References Strengths / Opportunities Marketing Tools Perspectives July 10 Tourism Industry Market 2

3. MarketView and Target Groups

4. Target groups Companies in the tourismsector Accommodation Hotel, camping, B&B (bed and breakfast), lodging, luxuryhotel, apartmenthotel… Food supply Restaurant Coffee shop Travel / business trip Travelagency Traveloperator July 10 Tourism Industry Market 4

5. Focus on the tourist Tourist Everybody travels outside its habitual place of residence. For a period of at least one night or 4 months at maximum. Go on a journey for one of the following reasons: Pleasure (holidays or weekend) Health (hydrotherapy, thalassotherapy, etc.) Missions or meetings of all kinds (conventions, seminaries, etc.) Professional journeys, business trips July 10 Tourism Industry Market 5

6. A marketview Tourismsectortoday Time of crisis Reduction of investments - except for strategicinvestment Strategicinvestment To enable the progress in competition To be more efficient in case of new growth Demands on the tourismsector All forms of communication To welcome, inform, serve and entertain the customer To optimize the customerrelationship Mobility and security in all localities Advanced customer services Wellstructuredcost control July 10 Tourism Industry Market 6

7. Positioning of Aastra N°1 in Europe on the professional market. Aastra offers a range of Open Solutions. Furthermore Aastra offers a unique « Triple Play » feature. July 10 Tourism Industry Market 7 Communication Solutions from Aastra are a strategic investment which improves your competitiveness!

8. An Excursus Local Market

9. Local Market To becompleted by country July 10 Tourism Industry Market 9

10. Needs of TourismMarket

11. Tourism Aastra solution Use per profile July 10 Tourism Industry Market 11

12. Needs of tourism market July 10 Tourism Industry Market 12 For every need, there is an Aastra solution !

14. To inform

15. To serve

17. 24h/24, without waiting, in the language of customer

18. by various nature communications flow

19. Voice, Mails, Fax, Chat, SMS, Video…

20. To informcustomers by the distribution of messages

21. To have a highlevel of customer informations

23. To inform

24. To serve

26. Call back function

27. Attendant : terminal and/or software

28. IPBX Aastra solutions

29. Voicemail, Auto attendant (voice recognition), information service

30. IVR

32. To allow an access to the communication services everywhere

33. To call out of the room and move easily

34. To have multi-directory terminals

35. To allow an direct access with the hotel services at any time

37. To inform

38. To serve

40. Cabin terminal

41. A computer terminal connection (Wlan)

42. Mono or multi-user terminal

43. Direct inward dialing (DID)

44. Forward to attendant, voicemail

46. Phone, internet and video

48. To inform

49. To serve

51. Internet access

52. Videoconference

53. ADSL TV, games on line, VoD

55. To maximize the effectiveness of staff

56. To ensure the security

57. To optimize costs

59. Phone, computer, audio and video network

60. Mutualize ressources

61. To enable the mobility of staff

62. Integration in existing IP infrastructure

63. To articulate the network around an IP insfrastructure

65. To maximize the effectiveness of staff

66. To ensure the security

67. To optimize costs

69. Networking, pooling of ressources

70. DECT / DECT IP, Wlan

71. Telephony servers, IP /SIP terminals, Applications

72. IP trunks

73. Validation of third-party applications (hospital or administrative)

75. Not reinvesting in infrastructure

76. Multi-companies/hotels

77. Specificincoming calls welcome

79. To maximize the effectiveness of staff

80. To ensure the security

81. To optimize costs

83. Voice/Data Convergence

84. LAN, WAN Connections

85. Multi companies, securing applications access: directories

87. Opening / closing line

88. Transaction and access to information customers

89. Check-in, Check-out

90. DID allocation

91. To update the directory

92. Global vision of rooms: available, room status, telephonenumber…

93. IP Connection

94. Taxes and communications recoveries

95. Alarm management (scheduling, cancelling, minutes…)

97. To maximize the effectiveness of staff

98. To ensure the security

99. To optimize costs

101. TWP

102. Multi-Connectors for all types of PMS : Fidelio …

103. Voice messaging multi-language

105. The hotel communications cost calculation

106. Detailed bill for the customer

107. Automaticalselection of the cheapest operator

109. To maximize the effectiveness of staff

110. To ensure the security

111. To optimize costs

113. Mechanismof Least CostRouting

114. IP technology

115. Secure normalized DECT : Traditional or IP

116. Ciphering of calls

118. Presence management and collaborative work

119. Mobile telephony

120. Frequent travel between rooms, reception and administrative offices

121. To bereachableatany time

122. To ring manyterminalssimultaneously

123. Signaling of calls

124. To allow customers to communicate quickly with hotel staff

126. To maximize the effectiveness of staff

127. To ensure the security

128. To optimize costs

130. Presence management

131. Smart rerouting

132. DECT /DECT IP / Wlansolution

133. One number-/ One terminal concept

134. Twin sets

135. FMC solution : Dual Mode, embedded mobile phone software

136. Reception direct call button

138. To ensure information and communication confidentiality

140. To maximize the effectiveness of staff

141. To ensure the security

142. To optimize costs

144. Aastra solutions guarantee a rate of 99.999 % - 10 years MTBF reliability

145. Hardware redundancy: duplication / load sharing

146. Geographical duplication of any network (rooms, servers, links, clusters...)

147. Relocation of resources: Traditionnal or IP networking / virtual PABX

148. Compatible with antivirus and firewall market solutions

149. Usersauthentication

150. SIP Video surveillance solutions

151. Geolocationtool

152. Roundsmanfunctionality

154. To reducecommunication costs

155. Integration in the IP infrastructure

156. To reducecosts of structure

157. To centralize applications

158. To optimizestaff planing

160. To maximize the effectiveness of staff

161. To ensure the security

162. To optimize costs

164. Mechanism of Least CostRouting

165. Trunk IP (SIP, H323)

166. IP telephony

167. Fixe mobile Convergence solution (FMC)

168. Dual Mode and WiFi

169. Reception, centralized management, shared applications

170. Remote maintenance

172. Respectfulsuppliers

173. Environmental protection

175. To maximize the effectiveness of staff

176. To ensure the security

177. To optimize costs

179. Conference / Video Conference System

180. ISO 14001 certification

181. Standby mode for terminal backlight

182. Quality and environmental management system

184. Internet

185. Phone

186. Video On Demand

190. Internet

191. Phone

192. Video On Demand

194. Weather in real time, alarm, local and international strings, television, radio, …

195. For higher segments

196. A channel of information on the services offered by the hotel.

197. Messages sent and receipt on screen display.

198. Video on demand

200. More than 2 out of 3 hosts use the internet at the hotel, mainly Wlan

202. Internet

203. Phone

204. Video On Demand

207. Internet

208. Phone

209. Video On Demand

211. To obtain information in its language

213. Components of the Aastra Tourism solution Tourism Industry Market 32 30 July 2010 July 10

214. Components of the Aastra Tourism solutionUnified Communication applications July 10 Tourism Industry Market 33 Collaborative communication CTI, CRM, Multi-directory Softphone, Video sharing Smart routing Conference Confidentiality Recording ACP IP Conference Telephony Web Portal Unified Messaging E-mail, Voice, Fax. TTS, Voice Reco Mobility - WAP Presence & IMFollow-me CalendarChat Unified Communication Portal UCP & TWP Attendant Multi-directories Calendars Statistics Contact Center IVR MultimediaAgents Smart Scripting ACP Web Attendant ACP Contact Center

215. Video solution in Aastra’soffer TWP 3.1 Aastra ViPr July 10 Tourism Industry Market 34

216. Aastra Triple Play Suite solution (ATPS) Tourism Industry Market 35 ComputerInternet TelephonyQoS TelevisionTV HD Gameson line Triple Play Services PSTN Internet IPTV ADSL2+ Modem Internet VideoSP Internet Terminal July 10

217. DVBIP gateways Middleware IPTV STB TV mode Hotel CMS, Pdt info service Sharp LG Samsumg Analogterminals Secure Access Portal Billing Technological partnership (ATPS components) July 10 Tourism Industry Market 36

218. Customer References

219. Some customer references Pierre & Vacances – HotelResidence Holiday Inn Express Best Western Bedford 4**** Arcade 3*** Groupe ACCOR : IBIS, MERCURE, SOFITEL, PULMANN Hôtels Majestic, Régina et St Raphael (Paris 16, 4 étoiles) Bristol (Paris 8 , 3 étoiles) Ritz (Paris 1er, luxe) July 10 Tourism Industry Market 38

220. Customer References Lucien Barrière

221. Lucien Barrière : IP in the service of customer satisfaction Needs Networking of different establishments (hotel, casino, headquarters…) Need of taxation and a GSM gateway service Need of mobility DECT solution Selected solutions and services Networking of existing Aastra PBX Systems 51 DECT terminals on 6 sites for increased mobility Billing software connected to PBX July 10 Tourism Industry Market 40

222. Strengths / Opportunities

223. Strengths and opportunities July 10 Tourism Industry Market 42

224. Marketing Tools

225. Tools, organisations, web sites Tools Brochure and PowerPoint presentation Organisations To becompleted by country www.ifa-international.org Web sites To becompleted by country http://ec.europa.eu/index_fr.htm#top July 10 Tourism Industry Market 44

226. Sometrade shows & conventions To becompleted by country July 10 Tourism Industry Market 45

227. Perspectives

228. Perspectives E-reception Virtual visit Natural language for IVR / video: web access, mobile 3 G Interactive carpet Push automatic information about free hotels on mobile phone Tourist route on mobile – voice guide on mobile phone Vacation location changes to office On-line purchase of the furniture of the room TV monitor integrated in a plate glass window Virtual travel July 10 Tourism Industry Market 47

229. Tourism Industry Market 48 WhoisAastra ? Major actor of Unified Communications Aastra provides technological components based on market standards and compatible with installed data infrastructure. Systems Infrastructure Real time Communications Evolution of needs « hyper-connectivity» « Easiness » « Reliability » Unified Messaging Aastra People Presence & Collab. Management & Security Integration in PMS Organizations Modular architecture, integration into the Hotel Information System, Communication Enabling Business Processes (CEBP). 30 July 2010 July 10

230. Thankyou for yourconsideration! July 10 Tourism Industry Market 49 C. Verdier