1. Salesforce.com User Group
Atlanta
May 30, 2012

2. Founded in 2007
Analyze Business Data Backed By:
4,000+ Customers
152 Employees Worldwide
$28.5m in funding

3. GREAT ORGANIZATIONS who are
ANALYZING DATA today with GoodData
…for themselves …for their customers

4. Platform
INTEGRATED end to end architecture
Purpose built for the CLOUD
Technology AGNOSTIC
CONNECTS to any data source
Deep PRESENTATION layer
On-prem
…and EVOLVING every week
Cloud
Big Data

5. Business Mashups
Platform
ON-PREM
Data Connectors DATA
Cloud/Big Data

6. cloudconnect
Example prebuilt
connectors:
Connect Transform Load
CONNECT your DATA
with GOODDATA

7. Kick Off
Mar
Project Management keti
Find Requirements Definition
Sales ng
Wireframes Social
Service
Rapid prototyping
Data Modeling + +
Uncover Report & Dashboard Design
Requirements Sign-off
Implement Data Model
Automate Data Connectors
Synthesize Security & User Management
Data Validation
Testing
User Acceptance
Expose & Evolve Training
Launch

8. Example Best Practice Business Mashups!
Tactical pipeline management Path to purchase and funnel Monitoring and listening of
and strategic analysis of sales management to optimize activity across multiple social
performance & activity. Set demand gen and lead channels. Check the pulse of
accurate plans and react to nurturing. Measure company & brand health.
pipeline changes to hit goals. Marketing ROI. Measure the return of social
marketing efforts.

9. GOODDATA CUSTOMER
SUCCESS
Con
su lting PROGRAM
Supp
ort
ORGANIZED to ENSURE
rapid & ongoing SUCCESS

10. Case Study
What: Analysis of 4000+ sales force
Solution: Global view of sales pipeline from
management down to individual sales reps
Why: Give all users a view into their pipeline
Value: Increase sales & revenue
“ With GoodData we don t have to jump through
hoops to view our critical sales data.

11. Case Study
What: Analysis of customer listening patterns
Solution: Used to understand the
demographics of customers for different songs
and artists
Why: Sell targeted advertising space
Value: Increased and optimized advertising
yield
“ The best thing about GoodData is that it s been valuable
right from the beginning - no waiting game. Our sales
team now has direct access to metrics that took days for
our engineering team to produce.

12. Case Study
What: Analysis of customer support organizations
Solution: Embedded advanced analytics on support
ticket volumes, resolution times, and support agent
performance
Why: Optimize the efficiencies and effectiveness of
support organizations to manage cost and customer
satisfaction
Value: Increased upgrade revenue for their premium
service
“"GoodData gives our Executive Team a strategic view
of our business."

13. A NEW
GENERATION OF
BUSINESS
INTELLIGENCE in
the CLOUD

14. Thank you!
Matt Perrin
Sales Director
(857)321-3568
matthew.perrin@gooddata.com