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Peter Defreyne, VRT-medialab Innovation in file-basedproduction
Overview Enabling File-basedWorkflows New Challenges in File-basedProduction CHAMP Platform UseCase Tournée Générale Future of File-basedProduction Conclusion 2
Overview Enabling File-basedWorkflows New Challenges in File-basedProduction CHAMP Platform UseCase Tournée Générale Future of File-basedProduction Conclusion 3
Linear push workflow model Tape-basedworkflows Swamped Tape Flexicard Room Cut-cut Editing News Play-Out Centre Urgent claim by News Follow-Up Finished Items Editor-in-chief Central Play-out Centre Rough Editing Craft Editing Subtitling Graphics Studio Production Can be lost or Over- written Item too late Copy To Tape Archiving Metadata Lagtile = Real-Time Tape to Tape + Transport Sequential Workflow Model 4
Centralized workflow model File-basedWorkflowsusing IT Technology Concurrent engineering Processing during ingest/transfer Browse Clients Craft editors Draft Processing POST Production Media Asset Mgmt Subtitling Analysis INGEST PLAY-OUT IP network Archiving Annotation 8 GB P2 card = 32 min video DV25 (news) Central Storage Follow-up continuity Post- sonorisation Editor-in-Chief Collaboration Model Central storage 5
File-basedWorkflowsusing IT Technology Interoperability File wrapper Compression format Uncompressed essence Uncompressed essence MXF MXF MXF Compressed essence MXF 6
File-basedWorkflowsusing IT Technology Interoperability IT infrastructure IT Storage IT Networks Guaranteed performance IP Network Ingest Online Archive NearlineArchive Post Playout 7
File-basedWorkflowsusing IT Technology Interoperability IT infrastructure Media asset management Asset management Metadata & search Descriptivemetadata Version 1: MXF OP1A, AVC-I Central WIP Post Central Archive Asset Version 2: MXF OPATOM, AVC-I Technical Metadata Version 3: QT, H.264 1 Asset => many files!! 8
File-basedWorkflowsusing IT Technology Interoperability IT infrastructure Media asset management Automation & orchestration Service OrientedArchitectures (SOA) Standardization (EBU-AMWA FIMS) Vendor B Vendor A Vendor C Transcode Service Transfer Service Rewrap Service Enterprise Service Bus QC Service Ingest … 9
File-basedWorkflowsusing IT Technology Interoperability IT infrastructure Media asset management Automation & orchestration Partners VRT, EBU, AMWA, SMPTE, IBM, Cisco, Avid, Apple, IRT, Video Promotion, Porthus, IBCN, MMLab, ETRO, PATS, IBBT, Alcatel-Lucent, Videohouse, … Major Projects FIPA GEISHA IPSA & IPSA2 HD-BMP PMWoC 10
11
Overview EnablingFile-basedWorkflows New Challenges in File-basedProduction The Programme Maker Takes Centre Stage Consumerization & Tablets Multi-platform Storytelling CHAMP Platform UseCase Tournée Générale Future of File-basedProduction Conclusion 12
The Programme Maker Takes Centre Stage Survey File-basedProduction in Belgium Creative Sector Technology Sector Production companies Cobra.be & Cobra TV Sputnik Vlaanderen Vakantieland Kanakna Zonde van de Zendtijd Producers Filip Callewaert Stef Wouters Publishers Roularta Concentra Technology companies Videohouse EVS Limecraft CandIT-media Comsof 13
The Programme Maker Takes Centre Stage CurrentSituation Many ad hoc solutions Lots of integration effort No onesize fits all 14
The Programme Maker Takes Centre Stage Creating Value for the Programme Maker Consistent Flow of Information Collaboration Platform Collaborative story-writing Sharing documents in real-time Versioning, review & approval Producer orchestration role Planning tools … Throughoutproduction steps Interoperable information tools Avoidloss of metadata Increased Flexibility Fit-for-purpose Tools Simple, fit-for-purpose, interoperableapps Instead of Ad hoc workflows Complex one-size-fits-all tools Location-independent Network-transparent Software: e.g. editing Formats: compression, file Hardware: camera, laptop 15
The cloud Technology Trends Consumerization ,[object Object]
Powerful laptops
Professional software
Mobile devices
Prosumer cameras
Powerful laptops
Professional software
Mobile devices16
Technology trends Tablets in Media Production Roughcut editing Storyboarding Script editing View rushes Annotation Portable – Easy touse - Connectivity Wi-Fi & 3G 17
Multi-platform storystelling New Business OpportunitiesforBroadcasters Multiple distribution platforms Digital relationship with media consumer Integrated, interactiveadvertising ,[object Object],18
Overview EnablingFile-basedWorkflows New Challenges in File-basedProduction CHAMP Platform Architecture & Challenges Use Case Tournée Générale Future of File-basedProduction Conclusion 19
Champ Platform Architecture & Challenges Fit-for-purpose webapps Story-centric data model New production formats Integrateexistingsolutions Media workflowsin the cloud Security & rightsmgmt Picture Services Asset Mgmt Document Mgmt TV CHAMP Platform Interactive Web Story-centric data Social Mobile Research Video … Interactivity Script Script Call Sheet Editing User-centric approach: validationfor different use cases Storage Services 20
Overview EnablingFile-basedWorkflows New Challenges in File-basedProduction CHAMP Platform UseCase Tournée Générale Future of File-basedProduction Conclusion 21
Fit-for-purposewebapps in pre-productionandproduction Organizeproduction information using story-centricdatamodel Increased flexibility bysupporting mobile devices (e.g. tablet)
Overview EnablingFile-basedWorkflows New Challenges in File-basedProduction CHAMP Platform UseCase Tournée Générale Future of File-basedProduction Conclusion 53
Future of file-basedproduction ProductionWorkflows in the Cloud Hosted Cloud (Public) Portable Cloud Private Cloud Production Company > 1Gbit/s (Fibre/LAN) 20Mbit/s (Consumer internet) < 7,2 Mbit/s (Mobile 3G) Programme makers

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Champ iMinds

  • 1. Peter Defreyne, VRT-medialab Innovation in file-basedproduction
  • 2. Overview Enabling File-basedWorkflows New Challenges in File-basedProduction CHAMP Platform UseCase Tournée Générale Future of File-basedProduction Conclusion 2
  • 3. Overview Enabling File-basedWorkflows New Challenges in File-basedProduction CHAMP Platform UseCase Tournée Générale Future of File-basedProduction Conclusion 3
  • 4. Linear push workflow model Tape-basedworkflows Swamped Tape Flexicard Room Cut-cut Editing News Play-Out Centre Urgent claim by News Follow-Up Finished Items Editor-in-chief Central Play-out Centre Rough Editing Craft Editing Subtitling Graphics Studio Production Can be lost or Over- written Item too late Copy To Tape Archiving Metadata Lagtile = Real-Time Tape to Tape + Transport Sequential Workflow Model 4
  • 5. Centralized workflow model File-basedWorkflowsusing IT Technology Concurrent engineering Processing during ingest/transfer Browse Clients Craft editors Draft Processing POST Production Media Asset Mgmt Subtitling Analysis INGEST PLAY-OUT IP network Archiving Annotation 8 GB P2 card = 32 min video DV25 (news) Central Storage Follow-up continuity Post- sonorisation Editor-in-Chief Collaboration Model Central storage 5
  • 6. File-basedWorkflowsusing IT Technology Interoperability File wrapper Compression format Uncompressed essence Uncompressed essence MXF MXF MXF Compressed essence MXF 6
  • 7. File-basedWorkflowsusing IT Technology Interoperability IT infrastructure IT Storage IT Networks Guaranteed performance IP Network Ingest Online Archive NearlineArchive Post Playout 7
  • 8. File-basedWorkflowsusing IT Technology Interoperability IT infrastructure Media asset management Asset management Metadata & search Descriptivemetadata Version 1: MXF OP1A, AVC-I Central WIP Post Central Archive Asset Version 2: MXF OPATOM, AVC-I Technical Metadata Version 3: QT, H.264 1 Asset => many files!! 8
  • 9. File-basedWorkflowsusing IT Technology Interoperability IT infrastructure Media asset management Automation & orchestration Service OrientedArchitectures (SOA) Standardization (EBU-AMWA FIMS) Vendor B Vendor A Vendor C Transcode Service Transfer Service Rewrap Service Enterprise Service Bus QC Service Ingest … 9
  • 10. File-basedWorkflowsusing IT Technology Interoperability IT infrastructure Media asset management Automation & orchestration Partners VRT, EBU, AMWA, SMPTE, IBM, Cisco, Avid, Apple, IRT, Video Promotion, Porthus, IBCN, MMLab, ETRO, PATS, IBBT, Alcatel-Lucent, Videohouse, … Major Projects FIPA GEISHA IPSA & IPSA2 HD-BMP PMWoC 10
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  • 12. Overview EnablingFile-basedWorkflows New Challenges in File-basedProduction The Programme Maker Takes Centre Stage Consumerization & Tablets Multi-platform Storytelling CHAMP Platform UseCase Tournée Générale Future of File-basedProduction Conclusion 12
  • 13. The Programme Maker Takes Centre Stage Survey File-basedProduction in Belgium Creative Sector Technology Sector Production companies Cobra.be & Cobra TV Sputnik Vlaanderen Vakantieland Kanakna Zonde van de Zendtijd Producers Filip Callewaert Stef Wouters Publishers Roularta Concentra Technology companies Videohouse EVS Limecraft CandIT-media Comsof 13
  • 14. The Programme Maker Takes Centre Stage CurrentSituation Many ad hoc solutions Lots of integration effort No onesize fits all 14
  • 15. The Programme Maker Takes Centre Stage Creating Value for the Programme Maker Consistent Flow of Information Collaboration Platform Collaborative story-writing Sharing documents in real-time Versioning, review & approval Producer orchestration role Planning tools … Throughoutproduction steps Interoperable information tools Avoidloss of metadata Increased Flexibility Fit-for-purpose Tools Simple, fit-for-purpose, interoperableapps Instead of Ad hoc workflows Complex one-size-fits-all tools Location-independent Network-transparent Software: e.g. editing Formats: compression, file Hardware: camera, laptop 15
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  • 24. Technology trends Tablets in Media Production Roughcut editing Storyboarding Script editing View rushes Annotation Portable – Easy touse - Connectivity Wi-Fi & 3G 17
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  • 26. Overview EnablingFile-basedWorkflows New Challenges in File-basedProduction CHAMP Platform Architecture & Challenges Use Case Tournée Générale Future of File-basedProduction Conclusion 19
  • 27. Champ Platform Architecture & Challenges Fit-for-purpose webapps Story-centric data model New production formats Integrateexistingsolutions Media workflowsin the cloud Security & rightsmgmt Picture Services Asset Mgmt Document Mgmt TV CHAMP Platform Interactive Web Story-centric data Social Mobile Research Video … Interactivity Script Script Call Sheet Editing User-centric approach: validationfor different use cases Storage Services 20
  • 28. Overview EnablingFile-basedWorkflows New Challenges in File-basedProduction CHAMP Platform UseCase Tournée Générale Future of File-basedProduction Conclusion 21
  • 29. Fit-for-purposewebapps in pre-productionandproduction Organizeproduction information using story-centricdatamodel Increased flexibility bysupporting mobile devices (e.g. tablet)
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  • 60. Overview EnablingFile-basedWorkflows New Challenges in File-basedProduction CHAMP Platform UseCase Tournée Générale Future of File-basedProduction Conclusion 53
  • 61. Future of file-basedproduction ProductionWorkflows in the Cloud Hosted Cloud (Public) Portable Cloud Private Cloud Production Company > 1Gbit/s (Fibre/LAN) 20Mbit/s (Consumer internet) < 7,2 Mbit/s (Mobile 3G) Programme makers
  • 62. Future of file-basedproduction ProductionWorkflows in the Cloud Transmedia Production & Publishing Traditional workflow (TV+ web) TV Story-editing Production Post Production TV Production Team Web Story-editing (Production) Post Production Research Web Production Team TV Post Production Research Transmedia Story-editing Production Transmedia workflow Mobile Web Web Production Team Post Production TV Production Team Print? Interactive Shared Research Social
  • 63. Future of file-basedproduction ProductionWorkflows in the Cloud Transmedia Production & Publishing EnablingCollaborationfornew Use Cases Print / digital publishing Citizenjournalism Advertisement production E-learning … 56
  • 64. Future of file-basedproduction ProductionWorkflows in the Cloud Transmedia Production & Publishing EnablingCollaborationfornew Use Cases Standardization in Automation (EBU-AMWA FIMS) 57
  • 65. Future of file-basedproduction ProductionWorkflows in the Cloud Transmedia Production & Publishing EnablingCollaborationfornew Use Cases Standardisation in Automation (EBU-AMWA FIMS) Quality Higherresolutions (NHK) Higherframerates (BBC) Multiscreen delivery Quality control 58
  • 66. Overview EnablingFile-basedWorkflows New Challenges in File-basedProduction CHAMP Platform UseCase Tournée Générale Future of File-basedProduction Conclusion 59
  • 67. Conclusion Innovation in File-BasedProduction Confidence in File-basedTechnology New Challenges & OpportunitiesAhead Focus on… Operational Excellence (efficiency & cost) AND Differentiating Technology (transmedia, quality, flexibility, …) 60