1.
WORKSHOP
GENERATING PROFITABLE BUSINESS
MODELS
PROGRAM
INTRODUCTION
In
rapidly
changing
technology
and
business
environments
Entrepreneurs
can
no
longer
build
successful
companies
based
on
existing,
traditional
or
old
business
models.
The
idea
that
what
worked
earlier
will
continue
to
work
forever
is
outmoded
and
dangerous
thinking.
Unique
and
creative
business
models
have
the
ability
to
change
an
entire
industry
and
to
make
new
entrants
hugely
successful
and
profitable
while
incumbents
die
a
slow
&
painful
death.
Sadly,
most
Malaysian
companies
don’t
understand
Business
Models
and
tend
to
follow
the
crowd
by
copying
or
adopting
the
business
models
of
their
closest
competitors
and
hence
fail
to
build
exciting
new
ventures.
New
Business
Models
are
critical
to
compete
more
successfully,
to
offer
better
value
and
to
gain
exceptional
margins
of
profitability.
This
is
an
Intensive
1-­‐day
Program
created
to
help
you
improve
your
business
prospects
and
create
a
more
profitable
business
model.
It
as
an
action
oriented
program
that
involves
your
management
team
in
planning
for
the
future
success
of
your
business.
You
will
discover
new
&
unknown
business
models
and
you
may
just
uncover
a
model
that
will
help
your
business
to
create
a
powerful
new
direction
towards
more
profitable
growth.
It
will
also
help
you
to
create
a
business
venture
that
will
be
selected
for
the
AllStars
Program
Your
Facilitators:
Dr.V.Sivapalan
&
Premesh
Who
the
Program
is
for:
Chandran
(Partners,
AllStars)
• This
Program
is
by
invitation
only
and
is
• Dr.Siva
has
more
than
27
years
limited
to
applicants
to
the
AllStars
Program.
entrepreneurial
experience
and
holds
a
PhD
• Individuals
and
teams
who
submitted
their
in
Venture
Capital
from
Edinburgh
University.
ideas
to
the
AllStars
program
may
participate.
• Prem
is
the
CEO
of
Malaysiakini
the
most
• Limited
to
a
maximum
of
3
per
team
or
successful
independent
news
site
in
company
Malaysia.
Sponsored
by:
Terms
and
Conditions
of
Registration:
By
registering
with
this
program,
I
acknowledge
and
agree
with
the
‘Generating
Profitable
Business
Models’™
Program
Terms
of
Participation
PARTICIPATION
IS
BY
INVITATION
ONLY
LIMITED
TO
APPLICANTS
TO
THE
ALLSTARS
PROGRAM
ONLY
©
Ventura
Partners
Sdn
Bhd
2011.
All
Rights
Reserved.

2.
PHASE
ONE
OF
THE
PROGRAM
PRE-WORKSHOP PREPARATION
Participants will be given a set of instructions and reading materials for them to prepare
themselves for the Program. These preparatory steps are important and are aimed at
helping the participants to identify their business models (BM) and also prepare them for the
concept of new BMs.
PHASE
TWO
OF
THE
PROGRAM
(1-­‐DAY)
WORKSHOP
The
one day program is highly focused with material presentation and workshop sessions
not just on the theory and principles of business models but also strategic action sessions
and case examples for BM creation and execution using the concept of the ‘Business
Model Canvas’1. Participants will be expected to share and contribute their ideas and
thoughts via dialogues, sharing and discussions as well as group working.
In this one day session participants will:
• Learn how to describe, challenge, and design profitable business models
• Appreciate powerful examples of innovative business models, such as
Salesforce.com, Apple iPhone/iPod, Zipcars and many more
• Explore and prototype business models using design thinking and customer
development to boost future growth
Participants will also be required to prepare a business presentation on their BM strategies.
The following page provides a detailed program schedule for the 1-Day session.
1
The
Business
Model
Canvas
was
developed
by
Alex
Osterwalder.
Further
information
can
be
found
in
the
book
“Business
Model
Generation”
by
Alex
Osterwalder
and
Yves
Pigneur,
2010,
Wiley
publications.
©
Ventura
Partners
Sdn
Bhd
2011.
All
Rights
Reserved.

3.
PHASE
TWO
PROGRAM
SCHEDULE
ONE
DAY
ONLY
TIME
ACTIVITY
SUMMARY
0930
–
1000
Participant
Registration
-­‐
Opening
Speech
and
Program
The
session
is
used
to
provide
an
overview
1000
–
1015
Structure
Introduction
of
this
program
and
its
objectives
• Understanding
what
BM
are
and
Intro
to
business
model
thinking
why
they
are
important
today
1015
–
1100
as
a
strategy
tool
&
BM
case
• Reviewing
different
forms
of
BM
examples
Understanding
how
innovative
•
business
models
can
transform
industries
• Exploring
the
BMC
a
systematic
approach
to
working
with
BMs
The
Business
Model
Canvas
• 9
Building
Blocks
of
the
BMC
1100
–
1230
(BMC)
• Using
the
Business
Model
Canvas
with
introductory
examples
• Ground
rules
and
pitfalls
of
the
Business
Model
Canvas.
1230
-­‐
1330
Lunch
Break
-­‐
Group
work
–
Designing
your
1330
–
1430
Group
working
BMC
1430
-­‐
1500
BMC
Discussion
&
Q&A
Group
Discussion
1500
-­‐
1515
Evening
Break
Groups
will
present
their
BMC
to
the
class
Group
Presentations
and
1515
-­‐
1630
and
prepare
to
discuss
&
defend
their
Discussion
on
their
BMC
proposed
Business
Model
Identifying
the
types
of
business
AllStars
is
1630
-­‐
1700
AllStars
Scoring
Matrix
looking
for.
1700
-­‐
1715
Final
Discussions
and
Closing
-­‐
©
Ventura
Partners
Sdn
Bhd
2011.
All
Rights
Reserved.

4.
Designing
Profitable
Business
Models
Program
–
Terms
of
Participation
IMPORTANT
NOTICE
:
PLEASE
READ
THE
INFORMATION
SET
OUT
BELOW.
This
Business
Models
Program
(“the
Program”)
is
organised
by
AllStars.
We
hereby
wish
to
alert
and
notify
you
that
this
program
is
developed
and
owned
by
Dr.
V.
Sivapalan
and
that
your
participation
is
subject
to
the
terms
contained
herein.
By
attending
and
participating
in
this
program,
it
is
deemed
that
you
have
read,
understood,
and
agree
to
be
bound
by
the
terms
herein.
1. NOTICE
ON
INTELLECTUAL PROPERTY
The
framework
and
modules
of
this
Program
and
the
slides,
materials,
workshop
exercises
and
other
coaching
materials
included
in
this
program
(collectively
referred
to
as
the
“CONTENT”)
have
been
developed
and
sourced
by
Dr.
V.
Sivapalan
of
Ventura
Partners
Sdn
Bhd
and
is
the
Intellectual
Property
of
the
company
and/or
its
Facilitators.
Your
participation
in
this
Program
does
not
in
any
way
intend
to
or
transfer
any
copyright
or
other
rights
of
proprietary
nature
in
the
CONTENT
to
you
and
Ventura
shall
at
all
times
retain
full
rights
in
and
to
the
CONTENT.
Kindly
note
that
you
are
not
permitted
to
copy,
modify,
make
copies,
share,
make
available
or
create
derivative
works
from
the
Content
or
use
the
Content
in
a
manner
that
would
constitute
an
infringement
of
Intellectual
Property.
Other
than
the
above,
please
note
that
Alex
Osterwalder
and
Yves
Pigneur
developed
the
‘Business
Model
Canvas’.
Further
information
on
the
BMC
can
be
obtained
from
their
book
‘Generating
Business
Models’,
2010,
Wiley
&
Sons
Publications.
2.
INFORMATION
AND
DATA
Participation
in
this
Program
will
require
feedback,
input,
information
and
other
data
from
you.
Kindly
be
informed
that
we
will
need
to
use
all
such
data
for
purposes
of
execution
of
this
program
and/or
conducting
studies
for
research
and
publication.
Unless
we
have
been
specifically
informed
by
you,
all
such
data
shall
not
be
considered
or
deemed
Confidential
Information.
3.
NO
GUARANTEES
This
program
and
the
content
and
advise
provided
to
you
and
your
company
is
on
an
"as
is"
and
"as
available"
basis
and
is
based
on
information
provided
by
you
to
us
during
the
course
of
the
program.
All
such
content
and
advise
is
meant
to
be
used
as
a
general
guide
only
and
we
provide
no
guarantees
in
relation
to
success
or
failure
of
your
venture
as
a
result
of
use
of
the
content
and
advise.
Under
no
circumstances
will
AllStars
be
liable
for
any
form
of
damages
including
general,
special,
direct,
indirect,
incidental,
consequential,
punitive
or
any
other
damages
(including,
without
limitation,
lost
profits
or
business
interruption)
of
any
kind
whether
in
an
action
in
contract
or
negligence
arising
or
relating
in
any
way
to
the
provision
of
advise
and
content
pursuant
to
the
program.
Contact
Us
AllStars
Email:
contact@allstars.my
©
Ventura
Partners
Sdn
Bhd
2011.
All
Rights
Reserved.

5.
PROGRAM
DETAILS
DESIGNING
PROFITABLE
BUSINESS
MODELS
Program
Date:
Wednesday,
21st
Sept.
2011
Venue:
Plug
&
Play
Technology
Garden
Level
7,
The
Gardens
South
Tower
Mid
Valley
City,
Lingkaran
Syed
Putra
Kuala
Lumpur
Map:
http://www.plugnplay.my/contact.php
PROGRAM
REGISTRATION
DATE:
Deadline:
17th
Sept.
2011
How
to
register?
Complete
the
attached
registration
form
and
email
it
to:
register@allstars.my
Full
Name
of
Participants:
...................................................
...................................................
...................................................
Name
of
Company/Team
and
Address:
...................................................
....................................................
....................................................
.....................................................
Contact
Number:
.....................................................
Email:
.....................................................
©
Ventura
Partners
Sdn
Bhd
2011.
All
Rights
Reserved.