2. 1. Ultra-empowered Customers.
“To come out on top in this
revolution, business leaders
must find ways to enable
frontline teams to delight
customers.”
The Ultimate Question 2.0: How Net
Promoter Companies Thrive in a Customer-
Driven World
3. 2. We are drowning in email.
We touch 115
emails a day. And
rising.
Radicati Group
34% of them are commercial.
That’s 2x since 2005.
Merkle Inc.
4. 3. Everyone knows video converts.
52% of consumers Zappos sees up to
who watch online 30% sales increases
videos say this makes for products
them more confident accompanied by
about purchases. video.
Invodo Video-Commerce.org
Consumers who view Onlineshoes.com
product video on achieved 45% higher
Stacksandstacks.com conversion rates for
are 144% more likely to products featuring
add that product to
their car. video
Internet Retailer Liveclicker.com
5. 4. Video messages also convert.
In an internal A/B test (n=421) vsnap
recipients completed a survey 41% more
than email recipients who were asked to
take the same action.
In two more tests by independent
companies, the lift in action rate for vsnap
recipients was 33% and 38% respectively.
Source: Vsnap customer pilots
6. 5. And video messages drive social.
When Warby Parker tweets short
video responses to customer
questions, they generate an 850%
increase in Twitter followers.
Source: National Retail Federation 2012 Conference & Expo
7. 6. New Devices = New Behaviors.
350M workers with smartphones by 2016.
The majority of tablet owners now watch video
on their device at least once a month.
Mobile video viewing is expected to be 70% of
mobile data traffic by 2016.
8. 7. Enterprise buyers.
“This tool aligns perfectly with our
commitment to making sure that students feel
supported.”
Joseph Gagnon, President
Penn Foster College
9. About Vsnap
Vsnap is a simple video messaging system for businesses that want
to make customers feel special. We make it easy to record, share and
measure short video messages as a more personal alternative to
email or other text communication.
You can record vsnaps on Apple & Android devices, or on any
computer with a webcam and an internet connection. Vsnap is
integrated with Twitter, LinkedIn and Dropbox to expand your
capabilities. Sign up for a free account.
Twitter: @Vsnap
Email: info@vsnap.com
