http://www.ltcsocialmark.com | 888-404-1513 | Replay of our webinar: Join us for 30-45 minutes of learning and fun as Valerie teaches you how to use various social media platforms for increased community outreach, professional to professional networking and best of all, LEADS. We will discuss: 1. Facebook 2. Linkedin 3. Twitter 4. Pinterest Join us to learn how to REALLY handle your social media so that you get more visibility and leads.

1. Social Media for Home
Care Agencies- How to
See Real Results.
Valerie VanBooven RN BSN | Copyright 2016 LTC Expert Publications | 888-404-1513

3. https://www.facebook.com/LTCMarketingU/

4. Agenda
1.Facebook
2.Linkedin
3.Twitter
4.Pinterest

6. Example Objectives for Senior Care Businesses:
▪ Drive LOCAL traffic to your website
▪ Build your LOCAL email list
▪ Build LOCAL brand awareness
▪ Improve Customer Service
▪ Engage More LOCAL Leads/Inquiries

8. Contextual marketing combines
content, data, devices, time, location,
and channel to build a useful and
enjoyable customer experience.

10. BLOG POST(from your website)
Other cool stuff(from other places on the net)

12. Facebook Advertising- 3 Phases
1. Build your fans/ audience in your local area. 1000
likes min.
2. Boost selected posts that have a call to action.
(Read more, learn more, call today)
3. Drive traffic to your website.

14. 6 Simple Steps to Generate Leads on LinkedIn
Step #1:
Optimize
your profile
for
connecting

15. 6 Simple Steps to Generate Leads on LinkedIn
Step #2:
Create your
own group –
there’s a
huge reason
why…

16. 6 Simple Steps to Generate Leads on LinkedIn
Step #3:
Create your
hit list of
potential
referral
sources.

17. 6 Simple Steps to Generate Leads on LinkedIn
Step #4: Make initial contact
with each member

18. 6 Simple Steps to Generate Leads on LinkedIn
Step #5: Continue to engage with
each member over the next several
weeks

19. 6 Simple Steps to Generate Leads on LinkedIn
Step #6: Get Off of LinkedIn!

30. Q/AValerie VanBooven RN BSN | Copyright 2016 LTC Expert Publications | 888-404-1513