1. no right brain left behind
manual and faQS
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2. m a n ua l a n d faQS
Greetings Teams,
This document will cover the
main points of the process for
the challenge. You will find tips
on how to get set up before the
challenge, details on what will
be happening during the
challenge, and what will be
happening after.
You will also find FAQs that will answer some of
your questions.
There will be a total of 4 documents available to
you during this challenge:
1. Process Instructions and FAQs
2. WordPress Posting Instructions
3. Assignment Brief
4. Intelligence Brief
All documents will be available to download from the
Brief Section of our site.
We have done our best to cover all relevant questions and
answers here. If we missed something, give us a shout
on Twitter with #NRBLB and we’ll do our best to answer.
Good Luck
- NRBLB Team

3. before the challenge
A point person Plan for it
We suggest that you have a person on your team who will Plan on how, when, and with whom you will be working.
be responsible for managing your team page through the You will be moving fast so make sure you set up a project
WordPress site. plan for the challenge week.
A tip is to assign duties and responsibilities from day one,
and end each meeting with task assignments so no one
Get familiar with WordPress
comes empty handed to the next one.
The rightbrainsare.us site is built on WordPress, which is
Feel free to use collaborative tools like Google Docs, Skype,
one of the largest publishing platforms online.
and Basecamp, especially if you will work remotely.
It will allow you to easily upload your ideas and thoughts
without interfering with other teams during the challenge.
Please have at least one of your members familiarize them- Get prepared with the Intelligence Brief
selves with the process for WordPress. It’s quite easy - take Our planning team has worked hard to make you smart
a look at the WordPress instructions document if you are fast. We have compiled leading theories, thoughts, and
not familiar with it already. examples in the area of creative education. Take advantage
of the Intelligence Brief and make sure you and your team
understand the background and the initiatives in it.
Your Team Page on rightbrainsare.us
The Intelligence Brief and Assignment Brief will be avail-
You will be getting a user name and a login to the Word-
able to download from the Brief section on our site.
Press site. As you login for the first time, make sure you
change your password in the User’s section.
The User’s Section will also allow you to update your profile
with your team members’ names, your background, and
more. If you are from an agency or company, please keep
the name under which you signed up. If you are friends
or come from different companies, please make up a new
name.
NOTE: In order for your team to show up in the Teams
sections on the site, you need to post something first. We
encourage this first post to be a greeting to the rest of us in
the form of text or a picture.

4. during the challenge
The Assignment Brief Media - Help us understand your idea better by upload-
ing visuals or comps with your idea. It’s up to you how
Our planning team will condense the assignment and
polished you would like your visuals to be.
direction for you in a one page brief. Use this brief to guide
your work towards your final ideas.
This brief also will also include the main criteria for the Share your progress
selection of shortlist ideas and winning ideas. During the challenge, we encourage you to upload pictures,
post quotes, text, and other media for everyone else to
follow your progress, and see how you’re working. As all
Live Briefing
posts, they will need to be moderated first to make sure it’s
Please attend the live briefing at JWT NYC on Monday, the right format and looks nice, but don’t worry, we’ll get it
February 7th if you can. It will be streaming live on our site up there.
as well. If you want to upload a Progress post, you need to check
Should you miss it, it will be available for you to view at a the Progress box in the categories before uploading it.
later time on the site.
Questions to us during the challenge
Your communication with us via email will be limited to
timing in detail
7
important operational issues only. If you have a question
about the challenge or the assignment brief, tweet it with February
#NRBLB and our team will do their best to respond. Intelligence Brief and Assignment Brief pub-
lished
7
Submission Format
February, 5 p.m. est
Please follow the requested submission format. If your
submissions are longer, we can not guarantee them being
Live Briefing
14
shortlisted or read by the judging panel due to the sheer
volume of submissions we are expecting.
February, 12 a.m. est
Title - Name your idea. This should be 140 characters max Submission of final ideas
Excerpt - This is your elevator pitch. Explain your idea in 50
21
words max, without over-selling it.
February
Description - This is a more detailed description of your idea
Shortlist unveiled. People’s Choice voting starts
if needed. Please keep it to 500 words max to get your point
7
across. Be brief and intentional in your description and
cover off only the most important points.
March
Winning ideas and runners-up presented

5. after the challenge
Idea Selection process Piloting
We are currently working with various partners to see how
Shortlisting / Feb. 14 - Feb. 21 we can best bring the winning ideas to life. We will make
After you submit your ideas at the end of the challenge, we sure to keep you in the loop of our progress via email as we
will start our shortlisting process. We will shortlist ideas go along.
that are most on brief and fulfill the assignment criteria. Of course, we are always interested in hearing your good
There will be one WildCard idea that will move to the next thoughts and suggestions for the piloting stage and how
round. The WildCard will be determined by the amount of we can make the ideas happen. If you have any, do let us
votes it receives. know.
Final judging round / Feb 21 - Feb 25
You will be notified via email when the shortlist is up on
the site.
At this time, judges will start their selection process.
People’s Choice / Feb. 21 to Feb. 25
In addition to the 3 winning ideas picked by the judges, we
will award a People’s Choice award to the most voted on
idea on the shortlist.
We encourage you to come back to the site and vote for the
People’s Choice award during the final judging round.

6. freQuently aSked QueStionS
Can I participate by myself or do When will you be taking the
I need a team? idea into pilot?
Yes, you can participate by yourself. However, we highly We will fine-tune the winning ideas in March and move into
advise that you gather a well-rounded team around you. pilot prep in April. We are currently working with various
partners on how to best approach the pilot stage.
How do you want the ideas presented?
You can submit your ideas in all text, with images, a video, How many ideas can my team submit?
or as a presentation. Visuals are always helpful in convey- As many as you would like. However, please focus on qual-
ing an idea. ity over quantity.
How will the ideas be evaluated? If my idea is ready before Saturday,
At the end of the challenge, all ideas will be vetted for how can I post it?
interesting, realistic, and on brief they are. Bottom line: are Yes you can. All ideas that are posted will be collected for
they what we asked for and what is needed? the first round selection. The earlier you post your idea,
The brief will have criteria of what we will look for. the more chance it has of getting most votes from users,
and hence more chance to move into the next round as a
WildCard.
By when do you need to see my
final idea?
Deadline for submissions is February 14th, 12 A.M EST
What do we mean by “submitting
an idea?”
When you upload your idea to the site, along with any visu-
When will we see the shortlist? als, and tag it with Idea in the category, we will consider
February 21st. You will be notified that the shortlist is up on this your submission. You are welcome to edit it until the
the site via email and Twitter. submission deadline on February 14th midnight EST.

7. thank you
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