Facebook has over 200 million active users who spend over 4 billion minutes on the site daily. While originally dominated by the US college demographic, Facebook's fastest growing demographics are now those aged 35-54 and 55+, who are growing at rates over 190%. Over 70% of Facebook users are now located outside the US, and the site has been translated into over 70 languages. The average Facebook user has 120 friends and spends time sharing content like photos, videos, links and comments. Marketers can leverage Facebook's large audience and targeting options by creating brand pages, running ads, developing apps, and integrating with websites using Facebook Connect.

1. Facebook Marketing

3. The site claims more than 200 million active users (worldwide)

4. That’s an audience twice the size of the Superbowl

5. More than 50%, or 100 million users, log on at least once a day

6. More than 4 billion minutes are spent on Facebook each dayCopyright @2011 Mobiz Infotech Pvt Ltd.

8. 2.2% are of unknown gender(?)

9. The fastest growing demographic is the 35-54 year old demo

10. Experiencing a 276.4% growth rate over the past 6 months

11. The 55+ demo is not far behind with a 194.3% growth rate

12. The 25-34 year population is doubling every 6 months(source: Istrategy Labs 2009 Facebook Demographics and Statistics Report) Copyright @2011 Mobiz Infotech Pvt Ltd.

14. Facebook has been translated into 70+ languages

15. In U.S., the largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago

16. Miami is the fastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest

17. There are more than 30 million active users currently accessing Facebook via their mobile devicesCopyright @2011 Mobiz Infotech Pvt Ltd.

19. More than 30 million users are updating their statuses at least once each day

20. More than 6 million users become fans of Pages each day

21. More than 850 million photos are uploaded each month

22. More than 10 million videos are uploaded each month

23. More than 1 billion pieces of content are being shared each week (web links, news stories, blog posts, notes, photos, etc.)

24. More than 2.5 million events are created each month

25. More than 30 million active user groups have been created since the site launched(source: Facebook stats) Copyright @2011 Mobiz Infotech Pvt Ltd.

26. Facebook Strategies Copyright @2011 Mobiz Infotech Pvt Ltd.

27. 5 Steps to Building Your Facebook Presence Step 1: Expanding your network of friends Step 2: Joining and participating in related Groups Step 3: Monitoring your brand reputation within Facebook Step 4: Creating and taking ownership over your company’s official Public Profile Step 5: Managing an ad campaign to reach your desired audience Copyright @2011 Mobiz Infotech Pvt Ltd.

29. Facebook allows you to search for friends by:

30. Name

31. High School

32. College

33. Company

34. Import email contacts and blast your friends

35. Be bold, be assertive, chances are they’d love to connect

36. Friendship is a two-way street - show your friend’s you care

37. Comment on photos

38. Send bday wishes

39. Challenge them to activities you think they’d enjoyCopyright @2011 Mobiz Infotech Pvt Ltd.

41. Groups span the gamete of topics, including:

42. Camp Delaware Alumni - 567 members

43. Reasons to Date a Mortician - 874 members

44. Bald Men R Hot!!! - 1017 members

45. Any Facebook member can start a group

46. Groups can be restricted (approval required by admin), or open to all

47. They can also be secret, undetectable by search engines

48. Admins can blast emails to its membersCopyright @2011 Mobiz Infotech Pvt Ltd.

50. Bad news always travels faster than good

51. Companies need to know if/who is hijacking their brandsSpotlight: Bank of America has received even more bad news - more than half of the 568 Facebook Groups about BOA are damaging, started by dissatisfied customers or disgruntled employees. Copyright @2011 Mobiz Infotech Pvt Ltd.

53. There is no charge to create a Public Profile and it is relatively easy to set-up

54. Facebook members can become Fans of a Public Profile page

55. Automatic opt-in member from which to market to

56. Their interactions generate news stories

57. Fans serve as brand evangelists

58. Challenge is providing a compelling reason for people to become fans and remain engagedCopyright @2011 Mobiz Infotech Pvt Ltd.

63. Post content with global appeal

65. Public Profile: BudLightBikini Babes and Chance to Win a Cruise TIP: Public Profiles that show people in their photos attract more Fans that Profiles with logos, offices, or product images. Copyright @2011 Mobiz Infotech Pvt Ltd.

66. Public Profile: Barack ObamaThe Most Popular Man on Facebook Copyright @2011 Mobiz Infotech Pvt Ltd.

68. Purchased on a CPC or CPM closed-bidding system

69. Ad creation, management and payment is done within Facebook

70. They allow for a high degree of targeting

71. Location

72. Education

73. Age/Sex/Relationship status

74. Language

75. Interests (based on user’s personal profile data)

76. Social Ads leverage news feed stories to amplify the impact

77. Engagement Ads bring social actions directly into the ad unit

78. Become a Fan of a Page

79. RSVP to an EventCopyright @2011 Mobiz Infotech Pvt Ltd.

80. Targeted Ad: Skinny Guy Workout PlanNow That’s Targeting Ability Copyright @2011 Mobiz Infotech Pvt Ltd.

82. Social Ads include the branded image and copy from the advertiser alongside the Social Action

83. Social Actions make the ad more personally engaging and relevant for the user viewing itCopyright @2011 Mobiz Infotech Pvt Ltd.

84. Social Ad: Virgin AmericaFans Become Brand Evangelists Copyright @2011 Mobiz Infotech Pvt Ltd.

86. When a user takes an action within an Engagement ad, it sparks organic sharingCopyright @2011 Mobiz Infotech Pvt Ltd.

87. Facebook Tools Copyright @2011 Mobiz Infotech Pvt Ltd.

88. Roll Your Own Ads Enter your click-thru page Create your ad Select your audience Add your bid Copyright @2011 Mobiz Infotech Pvt Ltd.

89. Create Ads the Facebook Way Copyright @2011 Mobiz Infotech Pvt Ltd.

90. Ad Targeting Made Easy Copyright @2011 Mobiz Infotech Pvt Ltd.

91. Place Your Bid Copyright @2011 Mobiz Infotech Pvt Ltd.

92. Facebook Ad Manager Copyright @2011 Mobiz Infotech Pvt Ltd.

94. Facebook Insights offers deeper insights into social ad performance, including:

95. Reach (impressions/clicks)

96. Viral impact (how many fan additions)

97. Demographic breakdown

98. Engagement (number of video plays, wall posts, etc.) Copyright @2011 Mobiz Infotech Pvt Ltd.

100. www.facebook.com/lexicon

101. Enter up to five terms for a comparison graph

102. Lexicon shows the number of users that posted each term per day on a profile, event or group Wall

103. Does not count repeated terms by the same user on the same day

104. A new version available soon will offer advanced features

105. Demographic breakdown

106. Sentiment analysis (positive/netative)

107. Conversational maps

108. Additional related metrics (associations, pulse, etc.)Copyright @2011 Mobiz Infotech Pvt Ltd.

109. Lexicon: Cool Charts and Graphs Copyright @2011 Mobiz Infotech Pvt Ltd.

110. Facebook Platform Copyright @2011 Mobiz Infotech Pvt Ltd.

112. Presently, there are 52,000 applications available in the Facebook Application Directory

113. Facebook has signed up more than 950,000 developers from more than 180 countries

114. Every month, more than 70% of Facebook users engage with Facebook apps

115. More than 100 applications have more than one million monthly active usersCopyright @2011 Mobiz Infotech Pvt Ltd.

117. Underscores brand.

118. Highly viral.

119. Integrates unique content.Copyright @2011 Mobiz Infotech Pvt Ltd.

121. More than 50K installs.

122. Resources and advice for small business owners.

123. Ability to network with others in the community.Copyright @2011 Mobiz Infotech Pvt Ltd.

125. Extends many of the same Facebook features that people have come to rely on to partner web sites

126. Seamlessly publishes members social actions to their Facebook news feeds, fueling the viral channels

127. Keeps your users' personal and friend data in sync with Facebook

128. More than 10,000 websites have implemented Facebook Connect since its general availability in Dec. 2008Copyright @2011 Mobiz Infotech Pvt Ltd.

129. Ben & Jerry’s Serves Up Tasty Connect Copyright @2011 Mobiz Infotech Pvt Ltd.

130. Last Words Copyright @2011 Mobiz Infotech Pvt Ltd.

132. Be Passionate - enthusiasm spreads. You’ve got to drink the coolaide if you want others to follow

133. Be Patient - Building an online reputation is a process. Blogs, Twitter, Facebook, LinkedIn all take time and dedicated efforts to build a fan base.

134. Everyone Loves Free Stuff - This is especially true on Facebook, but can be generally applied across all web marketing channels

135. Measure Your Success - Marketers are increasingly under pressure to show ROI. The three M’s of social media marketing are Monitor, Mine and Metrics.Copyright @2011 Mobiz Infotech Pvt Ltd.

137. The social network provides tools for anyone to create a Facebook presence

138. Public Profile pages are the best place to start, as they allow a company, celebrity or organization build a network of fans

139. When a user becomes a fan of your Public Profile, you have an interested, opt-in consumer

140. Facebook ads are among the best ways to drive fan engagementvaluab Promote Copyright @2011 Mobiz Infotech Pvt Ltd.

141. Mobiz Infotech Pvt Ltd. In Association with FaceBook. Copyright @2011 Mobiz Infotech Pvt Ltd.