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Social Media
Storytelling
Wahine Media
social media strategy, training
& implementation for business
Slides: slideshare.net/wahinemedia
Takeaways
Why social storytelling is important
What is a brand story
How to write potent captions
How to respond with heart
How to create an experience
Why storytelling? In a word... connection
Storytelling is in our soul.
We have always found a way to
tell our story
Song – Slave songs in the cotton fields of Georgia
Whisper – Victorian women whispering birth control
methods to their daughters
Symbol – Jews sharing symbols of their faith in Nazi
Germany
Stories are how we
communicate with our tribe
“No man is an island and no brand wants to be.”
TRIBE STORY
Your Brand Story
What is a brand story?
The heart and soul of your brand
Who you are + who people
think you are
A fluid and living
thing
Audience sentiment
The signals you send
Are you walking the talk?
Begin by knowing
your brand story
“Brands speak human to human with
spin, but when they speak their truth
and with character, they have no equal.”
Brand stories that rock!
Brand mentors let you in, brand heroes don’t
GATHERING THE
CLAN
Share only the juice
Think of a whiskey still...
Distill your brand story down to one
perfect drop, an elixir worthy of sharing
Powerful messaging
Create an experience
Make the impossible possible
Balance your content
Call your tribe
3-8 second attention span
Business ‘intel’ proves storytelling
The point is always the share
Let your cup runneth over
Paint a picture with your words
Gather your tools
Klout (hot topic, hidden gem)
Post Planner (Facebook captions)
Embracing the ‘awesome’
What you do with it
The recipe
Social media is visual storytelling
93% of all communication is
non-verbal
The ingredients
Use quality photos
Lush language
Watch ‘love’ and !!!
Grammar, typos
Hashtags, memes and more
Story: Financial freedom
Subtle meanings...
Both great photos... one great caption.
Lush no, but there’s a story there
Now we’re talking...
Great photos but captions... not so much
Keep it simple
Eye-catching photos + few words = shareable
Only if helps tell your story
Only if helps tell your story... and this does
Yawn...
LOL!
Hashtags and tagging
Memes don’t always need words...
Until they do
Awesome memes, distracting captions
Coldcuts
#FoodPorn photos… getting warmer
Starting to smile… and salivate
Perfection in a cracked-wheat messy bun!
Make their day
Your muse
WARRIOR
HEROICS
Respond with heart
Responding is walking the talk
Continue the connection
The fan is your hero
Be selfless
Show gratitude for the relationship
Use your muse
Genuinely care... it will show
Now we’re talking...
Your muse
THE FEAST
Let’s tell a story
Make us smile
Add your personality
Charm us
Care about us
Types of story
Tell a story in one sentence
Do a parody (Dogfather)
Use a quote
Ask a question or answer it
Put words in people’s or thing’s mouth
Give human attributes to non-human things
One sentence story
Inspire us
Add your personality
On the fringe
Take us back…
Rally around a cause
Sell nice
Take us there
Storytelling is in our soul.
Simple message: It’s a beautiful day
Feeling the need for mother earth beneath my
feet today. You too? –Zappos
When was the last time you treated yourself
to a walk on the beach? –KP.org
Happening now: A perfect ‘dig your toes in
the sand’ kind of day. Wish you were here!
–Sheraton
Story: Great place to stay and play
Here’s our five o’clock shadow…
Story: Hawaii Fashion Week
Green is the new black!
Story: Relaxing vacation
Vacations were meant to be spent just like this!
Story: Fall clothing line
Wicked cool!
Dorothy’s house wouldn’t dare!
Story: Lipstick Co., red lipstick new hot color
Take that Picasso!
Story: Childcare – spark the imagination
Take that Picasso!
Story: Casual Beach Dining on Maui
Take that Picasso!
Story: Made in Hawaii product
Aloha spoken here
Help a braddah out… caption?
The gorgeous hues and beautiful blues of
Hawaii. Won’t you join us?
Caption?
What does your garden grow?
Caption?
Stuck in back-to-school traffic, but loving the
view!
Caption?
We can’t wait to see those tan lines!
Remember this one? Let’s caption it!
Dip your spoon in this strawberry summer
moon.
Epic, #foodporn, instagawk, incredible,
surreal, awe-inspiring, #nofiltersneeded
Tribe Story — Know and use the brand voice
Gather the Clan —Share only the juice
Warrior Heroics —Respond with heart
The Feast — Keep it short, they’ll love you for
it
Keep in touch!
Wahine Media
web: wahinemedia.com
blog: wahinemedia.com/wahineblog
facebook: facebook.com/wahinemedia
twitter: @wahinemedia
Karen Weikert
@karenweikert
Gwen Woltz
@gjwahine
Download this slideshow:
http://slideshare.net/wahinemedia

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