When you write a tweet do you think of it as a novel 140 characters at a time? When you share a photo are you extracting the juice for your post? People don`t buy into brands -- they buy into the story behind brands. Brands are earning the attention of their audience by creating a personal experience -- content that connects! Learn why storytelling is potent and necessary to your content strategy, how to effortlessly weave storytelling into your campaigns, and how to tell your brand story in a way that resonates and that your audience will root for!
2. Takeaways
Why social storytelling is important
What is a brand story
How to write potent captions
How to respond with heart
How to create an experience
5. We have always found a way to
tell our story
Song – Slave songs in the cotton fields of Georgia
Whisper – Victorian women whispering birth control
methods to their daughters
Symbol – Jews sharing symbols of their faith in Nazi
Germany
6. Stories are how we
communicate with our tribe
“No man is an island and no brand wants to be.”
52. Types of story
Tell a story in one sentence
Do a parody (Dogfather)
Use a quote
Ask a question or answer it
Put words in people’s or thing’s mouth
Give human attributes to non-human things
94. Tribe Story — Know and use the brand voice
Gather the Clan —Share only the juice
Warrior Heroics —Respond with heart
The Feast — Keep it short, they’ll love you for
it
95. Keep in touch!
Wahine Media
web: wahinemedia.com
blog: wahinemedia.com/wahineblog
facebook: facebook.com/wahinemedia
twitter: @wahinemedia
Karen Weikert
@karenweikert
Gwen Woltz
@gjwahine
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