SlideShare une entreprise Scribd logo

07 Marketing Management

•Télécharger en tant que PPT, PDF•
•
Wahyu Wijanarko
Wahyu Wijanarko

07 Marketing Management

BusinessActualités & Politique
1  sur  35
MARKETING MANAGEMENT Lecture Notes for Business Introduction By Fahmy Radhi
Marketing Concepts ,[object Object],[object Object]
Product Variety Quality Design Features Brand Name Packaging Services Price List price Discounts Allowances Credit Terms Promotion Advertising Personal Selling Sales Promotion Public Relations Place Channels Coverage Assortments Locations Inventory Transportation Logistics Target Costumers Intended Positioning Marketing Mix
Marketing Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market ,[object Object],[object Object],[object Object],[object Object]
Target Marketing ,[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRODUCT ,[object Object],[object Object],[object Object],[object Object]
Classifying Goods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Line and Product Mix ,[object Object],[object Object],[object Object]
Product Attributes ,[object Object],[object Object],[object Object]
PRICING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing Decision and Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Promotion Mix ,[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Promotion ,[object Object],[object Object],[object Object]
Personal Selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publicity and Public Relation ,[object Object],[object Object],[object Object],[object Object]
Major Public Relation Tools Special Events Written Materials Public Service Activities Speeches News Audiovisual Materials Corporate Identity Materials Web Site
Promotional Strategy: ,[object Object],[object Object]
DISTRIBUTION ,[object Object],[object Object]
Type of Marketing Channels: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Type of Marketing Channels ,[object Object],[object Object],[object Object]
 
Distribution Overages ,[object Object],[object Object],[object Object]
Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Retailing ,[object Object],[object Object],[object Object]
Retailing ,[object Object],[object Object]
Physical Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Channels of Distribution Manufacturers/products Agents/brokers Wholesalers/distributors Retailers Retailers Consumers and organizational end users
Typical Distribution of Drugs Manufacturers Marketing Agents Retailers/Wholesalers/Distributors Patient Public Hospitals / Institutions Private GPs/specialists Group Procurement Office Retail Pharmacy

Recommandé

Evolution of Marketing Concept
Evolution of Marketing ConceptEvolution of Marketing Concept
Evolution of Marketing ConceptCik Aisyahfitrah
 
Basic concepts-of-marketing
Basic concepts-of-marketingBasic concepts-of-marketing
Basic concepts-of-marketingTuul Narantuya
 
Marketing channel policies
Marketing channel policiesMarketing channel policies
Marketing channel policiesJerom James
 
Marketing promotion tools
Marketing promotion toolsMarketing promotion tools
Marketing promotion toolsfuzailahmed240
 
INDUSTRIAL MARKETING by Jyotirekha Kar
INDUSTRIAL MARKETING by Jyotirekha KarINDUSTRIAL MARKETING by Jyotirekha Kar
INDUSTRIAL MARKETING by Jyotirekha KarSIDDHARTH PATNAIK
 
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management TasksMarketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management Taskssharen1967
 
NATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETINGNATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETINGSaumya Kumar
 
The promotion mix
The promotion mixThe promotion mix
The promotion mixNayemul Hasan Nayem
 

Recommandé

Evolution of Marketing Concept
Evolution of Marketing ConceptEvolution of Marketing Concept
Evolution of Marketing ConceptCik Aisyahfitrah
 
Basic concepts-of-marketing
Basic concepts-of-marketingBasic concepts-of-marketing
Basic concepts-of-marketingTuul Narantuya
 
Marketing channel policies
Marketing channel policiesMarketing channel policies
Marketing channel policiesJerom James
 
Marketing promotion tools
Marketing promotion toolsMarketing promotion tools
Marketing promotion toolsfuzailahmed240
 
INDUSTRIAL MARKETING by Jyotirekha Kar
INDUSTRIAL MARKETING by Jyotirekha KarINDUSTRIAL MARKETING by Jyotirekha Kar
INDUSTRIAL MARKETING by Jyotirekha KarSIDDHARTH PATNAIK
 
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management TasksMarketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management Taskssharen1967
 
NATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETINGNATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETINGSaumya Kumar
 
The promotion mix
The promotion mixThe promotion mix
The promotion mixNayemul Hasan Nayem
 
Introduction To Marketing
Introduction To MarketingIntroduction To Marketing
Introduction To MarketingSubin Babu
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing EnvironmentMahmudul Hasan
 
Marketing management
Marketing managementMarketing management
Marketing managementversatileBschool
 
Marketing management philosophies
Marketing management philosophiesMarketing management philosophies
Marketing management philosophiesPrayash Neupane
 
Unit 1 introduction to marketing
Unit 1 introduction to marketingUnit 1 introduction to marketing
Unit 1 introduction to marketingVIRUPAKSHA GOUD
 
Lecture 1 - Introduction to Retailing
Lecture 1 - Introduction to RetailingLecture 1 - Introduction to Retailing
Lecture 1 - Introduction to RetailingAARTEEROY
 
Module 2 scanning the marketing environment
Module 2 scanning the marketing environmentModule 2 scanning the marketing environment
Module 2 scanning the marketing environmentJeVaughn Ferguson
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environmentajithsrc
 
Marketing mix
Marketing mixMarketing mix
Marketing mixSoumyajit Paikaray
 
Direct and online marketing
Direct and online marketing Direct and online marketing
Direct and online marketing ravneetubs
 
Process of personal selling
Process of personal sellingProcess of personal selling
Process of personal sellingSMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY
 
Mordern marketing concept
Mordern marketing conceptMordern marketing concept
Mordern marketing conceptANUJ YADAV
 
Vertical marketing
Vertical marketingVertical marketing
Vertical marketingLori Fisher
 
Importance of marketing
Importance of marketingImportance of marketing
Importance of marketingAnnalyn Peña
 
Promotion decision ppt
Promotion decision pptPromotion decision ppt
Promotion decision pptvincent konadu
 
Formulating Marketing Strategy in Advanced Marketing
Formulating Marketing Strategy in Advanced MarketingFormulating Marketing Strategy in Advanced Marketing
Formulating Marketing Strategy in Advanced MarketingNikhil Gupta
 
Introduction To Sales Management
Introduction To Sales Management Introduction To Sales Management
Introduction To Sales ManagementIndankal suresh
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketingDr. Michael Edmondson
 
INTRODUCTION TO MARKETING MANAGEMENT
INTRODUCTION TO MARKETING MANAGEMENTINTRODUCTION TO MARKETING MANAGEMENT
INTRODUCTION TO MARKETING MANAGEMENTDr. Durgaprasad Navulla
 
Defining Marketing for the 21st Century.ppt
Defining Marketing for the 21st Century.pptDefining Marketing for the 21st Century.ppt
Defining Marketing for the 21st Century.pptTribhuvan University
 
Marketing management mba ppt
Marketing management mba pptMarketing management mba ppt
Marketing management mba pptBabasab Patil
 
Introduction to marketing management
Introduction to marketing managementIntroduction to marketing management
Introduction to marketing managementSagar Gadekar
 

Contenu connexe

Tendances

Introduction To Marketing
Introduction To MarketingIntroduction To Marketing
Introduction To MarketingSubin Babu
 
Marketing management philosophies
Marketing management philosophiesMarketing management philosophies
Marketing management philosophiesPrayash Neupane
 
Unit 1 introduction to marketing
Unit 1 introduction to marketingUnit 1 introduction to marketing
Unit 1 introduction to marketingVIRUPAKSHA GOUD
 
Lecture 1 - Introduction to Retailing
Lecture 1 - Introduction to RetailingLecture 1 - Introduction to Retailing
Lecture 1 - Introduction to RetailingAARTEEROY
 
Module 2 scanning the marketing environment
Module 2 scanning the marketing environmentModule 2 scanning the marketing environment
Module 2 scanning the marketing environmentJeVaughn Ferguson
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environmentajithsrc
 
Direct and online marketing
Direct and online marketing Direct and online marketing
Direct and online marketing ravneetubs
 
Mordern marketing concept
Mordern marketing conceptMordern marketing concept
Mordern marketing conceptANUJ YADAV
 
Vertical marketing
Vertical marketingVertical marketing
Vertical marketingLori Fisher
 
Importance of marketing
Importance of marketingImportance of marketing
Importance of marketingAnnalyn Peña
 
Promotion decision ppt
Promotion decision pptPromotion decision ppt
Promotion decision pptvincent konadu
 
Formulating Marketing Strategy in Advanced Marketing
Formulating Marketing Strategy in Advanced MarketingFormulating Marketing Strategy in Advanced Marketing
Formulating Marketing Strategy in Advanced MarketingNikhil Gupta
 
Introduction To Sales Management
Introduction To Sales Management Introduction To Sales Management
Introduction To Sales ManagementIndankal suresh
 
Defining Marketing for the 21st Century.ppt
Defining Marketing for the 21st Century.pptDefining Marketing for the 21st Century.ppt
Defining Marketing for the 21st Century.pptTribhuvan University
 

Tendances (20)

Introduction To Marketing
Introduction To MarketingIntroduction To Marketing
Introduction To Marketing
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environment
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Marketing management philosophies
Marketing management philosophiesMarketing management philosophies
Marketing management philosophies
 
Unit 1 introduction to marketing
Unit 1 introduction to marketingUnit 1 introduction to marketing
Unit 1 introduction to marketing
 
Lecture 1 - Introduction to Retailing
Lecture 1 - Introduction to RetailingLecture 1 - Introduction to Retailing
Lecture 1 - Introduction to Retailing
 
Module 2 scanning the marketing environment
Module 2 scanning the marketing environmentModule 2 scanning the marketing environment
Module 2 scanning the marketing environment
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environment
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
Direct and online marketing
Direct and online marketing Direct and online marketing
Direct and online marketing
 
Process of personal selling
Process of personal sellingProcess of personal selling
Process of personal selling
 
Mordern marketing concept
Mordern marketing conceptMordern marketing concept
Mordern marketing concept
 
Vertical marketing
Vertical marketingVertical marketing
Vertical marketing
 
Importance of marketing
Importance of marketingImportance of marketing
Importance of marketing
 
Promotion decision ppt
Promotion decision pptPromotion decision ppt
Promotion decision ppt
 
Formulating Marketing Strategy in Advanced Marketing
Formulating Marketing Strategy in Advanced MarketingFormulating Marketing Strategy in Advanced Marketing
Formulating Marketing Strategy in Advanced Marketing
 
Introduction To Sales Management
Introduction To Sales Management Introduction To Sales Management
Introduction To Sales Management
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketing
 
INTRODUCTION TO MARKETING MANAGEMENT
INTRODUCTION TO MARKETING MANAGEMENTINTRODUCTION TO MARKETING MANAGEMENT
INTRODUCTION TO MARKETING MANAGEMENT
 
Defining Marketing for the 21st Century.ppt
Defining Marketing for the 21st Century.pptDefining Marketing for the 21st Century.ppt
Defining Marketing for the 21st Century.ppt
 

En vedette

Marketing management mba ppt
Marketing management mba pptMarketing management mba ppt
Marketing management mba pptBabasab Patil
 
Introduction to marketing management
Introduction to marketing managementIntroduction to marketing management
Introduction to marketing managementSagar Gadekar
 
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Cibin Mathew
 
Marketing Management Chapter 22 Managing A Holistic Marketing Organization
Marketing Management Chapter 22 Managing A Holistic Marketing OrganizationMarketing Management Chapter 22 Managing A Holistic Marketing Organization
Marketing Management Chapter 22 Managing A Holistic Marketing Organizationrikkylohia
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Managementlittle robie
 
Retail management
Retail managementRetail management
Retail managementShashankdiv
 
Budget and budgetary control
Budget and budgetary controlBudget and budgetary control
Budget and budgetary controlSumitBedi57
 
Marketing management full notes @ mba
Marketing management full notes @ mba Marketing management full notes @ mba
Marketing management full notes @ mba Babasab Patil
 
Marketing mix development
Marketing mix developmentMarketing mix development
Marketing mix developmentugik sugiharto
 
New Product Development Strategy
New Product Development StrategyNew Product Development Strategy
New Product Development StrategyYodhia Antariksa
 
New product devlopment ppt
New product devlopment pptNew product devlopment ppt
New product devlopment pptRameshwar Swami
 
Improve Customer Relationships by Understanding 4 “Types” of Physicians
Improve Customer Relationships by Understanding 4 “Types” of PhysiciansImprove Customer Relationships by Understanding 4 “Types” of Physicians
Improve Customer Relationships by Understanding 4 “Types” of PhysiciansKareo
 
Lecture Marketing Research[1]
Lecture Marketing Research[1]Lecture Marketing Research[1]
Lecture Marketing Research[1]Gyolonda45
 
Data and Consumer Product Development
Data and Consumer Product DevelopmentData and Consumer Product Development
Data and Consumer Product DevelopmentGaurav Bhalotia
 

En vedette (20)

Marketing management mba ppt
Marketing management mba pptMarketing management mba ppt
Marketing management mba ppt
 
Introduction to marketing management
Introduction to marketing managementIntroduction to marketing management
Introduction to marketing management
 
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1
 
Marketing Management Chapter 22 Managing A Holistic Marketing Organization
Marketing Management Chapter 22 Managing A Holistic Marketing OrganizationMarketing Management Chapter 22 Managing A Holistic Marketing Organization
Marketing Management Chapter 22 Managing A Holistic Marketing Organization
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
52 Types of Marketing Strategies
52 Types of Marketing Strategies52 Types of Marketing Strategies
52 Types of Marketing Strategies
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Retail management
Retail managementRetail management
Retail management
 
Marketing Management Notes Unit I
Marketing Management Notes Unit IMarketing Management Notes Unit I
Marketing Management Notes Unit I
 
Budget and budgetary control
Budget and budgetary controlBudget and budgetary control
Budget and budgetary control
 
Marketing management full notes @ mba
Marketing management full notes @ mba Marketing management full notes @ mba
Marketing management full notes @ mba
 
Marketing mix development
Marketing mix developmentMarketing mix development
Marketing mix development
 
Marketing ppt
Marketing pptMarketing ppt
Marketing ppt
 
Marketing Mix - Price
Marketing Mix - PriceMarketing Mix - Price
Marketing Mix - Price
 
New Product Development Strategy
New Product Development StrategyNew Product Development Strategy
New Product Development Strategy
 
New product devlopment ppt
New product devlopment pptNew product devlopment ppt
New product devlopment ppt
 
Improve Customer Relationships by Understanding 4 “Types” of Physicians
Improve Customer Relationships by Understanding 4 “Types” of PhysiciansImprove Customer Relationships by Understanding 4 “Types” of Physicians
Improve Customer Relationships by Understanding 4 “Types” of Physicians
 
Lecture Marketing Research[1]
Lecture Marketing Research[1]Lecture Marketing Research[1]
Lecture Marketing Research[1]
 
Data and Consumer Product Development
Data and Consumer Product DevelopmentData and Consumer Product Development
Data and Consumer Product Development
 
Monthly Rain Gage Graph
Monthly Rain Gage GraphMonthly Rain Gage Graph
Monthly Rain Gage Graph
 

Similaire à 07 Marketing Management

Marketing management
Marketing managementMarketing management
Marketing managementUtomo Prawiro
 
Basic Marketing Concepts
Basic Marketing ConceptsBasic Marketing Concepts
Basic Marketing ConceptsGilda dela Cruz
 
Selling and Marketing
Selling and Marketing Selling and Marketing
Selling and Marketing Mihir Taylor
 
Dr. Thomas Eppel - Management 1 Chapter 13,14 : Marketing
Dr. Thomas Eppel - Management 1 Chapter 13,14 : MarketingDr. Thomas Eppel - Management 1 Chapter 13,14 : Marketing
Dr. Thomas Eppel - Management 1 Chapter 13,14 : Marketingsumguy
 
Unit1 marketing mix promotion
Unit1 marketing mix promotionUnit1 marketing mix promotion
Unit1 marketing mix promotionSubhajit Sanyal
 
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdf
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdfDistribution Management & Marketing Mix ( PDFDrive )_1-28.pdf
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdfAsmaRauf5
 
Marketing fundamentals part - II
Marketing fundamentals part - IIMarketing fundamentals part - II
Marketing fundamentals part - IIPriyanka Gautam
 
Marketing Int 2
Marketing Int 2Marketing Int 2
Marketing Int 2Marcus9000
 
The marketing mix
The marketing mixThe marketing mix
The marketing mixCollege
 
The marketing mix
The marketing mixThe marketing mix
The marketing mixR Giles
 
Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2shrutika1991
 
Marketing
MarketingMarketing
Marketingeci
 
Channels and distribution
Channels and distribution Channels and distribution
Channels and distribution ulabnafisa
 

Similaire à 07 Marketing Management (20)

Marketing management
Marketing managementMarketing management
Marketing management
 
Marketng m ix
Marketng m ixMarketng m ix
Marketng m ix
 
Basic Marketing Concepts
Basic Marketing ConceptsBasic Marketing Concepts
Basic Marketing Concepts
 
Selling and Marketing
Selling and Marketing Selling and Marketing
Selling and Marketing
 
Dr. Thomas Eppel - Management 1 Chapter 13,14 : Marketing
Dr. Thomas Eppel - Management 1 Chapter 13,14 : MarketingDr. Thomas Eppel - Management 1 Chapter 13,14 : Marketing
Dr. Thomas Eppel - Management 1 Chapter 13,14 : Marketing
 
3.01 PowerPoint
3.01 PowerPoint3.01 PowerPoint
3.01 PowerPoint
 
Unit1 marketing mix promotion
Unit1 marketing mix promotionUnit1 marketing mix promotion
Unit1 marketing mix promotion
 
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdf
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdfDistribution Management & Marketing Mix ( PDFDrive )_1-28.pdf
Distribution Management & Marketing Mix ( PDFDrive )_1-28.pdf
 
Ch13 introto business
Ch13 introto businessCh13 introto business
Ch13 introto business
 
Neethu(titto sunny)
Neethu(titto sunny)Neethu(titto sunny)
Neethu(titto sunny)
 
Marketing fundamentals part - II
Marketing fundamentals part - IIMarketing fundamentals part - II
Marketing fundamentals part - II
 
Marketing Int 2
Marketing Int 2Marketing Int 2
Marketing Int 2
 
The marketing mix
The marketing mixThe marketing mix
The marketing mix
 
The marketing mix
The marketing mixThe marketing mix
The marketing mix
 
Marketing channel
Marketing channelMarketing channel
Marketing channel
 
Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
Marketing
MarketingMarketing
Marketing
 
Channels and distribution
Channels and distribution Channels and distribution
Channels and distribution
 
GEC - TEM Lec 4.pptx
GEC - TEM Lec 4.pptxGEC - TEM Lec 4.pptx
GEC - TEM Lec 4.pptx
 

Plus de Wahyu Wijanarko

Finalist Briefing - Thailand Medical Tourism Blog Contest
Finalist Briefing - Thailand Medical Tourism Blog ContestFinalist Briefing - Thailand Medical Tourism Blog Contest
Finalist Briefing - Thailand Medical Tourism Blog ContestWahyu Wijanarko
 
Blog Sebagai Sarana Internet Marketing
Blog Sebagai Sarana Internet MarketingBlog Sebagai Sarana Internet Marketing
Blog Sebagai Sarana Internet MarketingWahyu Wijanarko
 
16-Cost and Benefit Analysis
16-Cost and Benefit Analysis16-Cost and Benefit Analysis
16-Cost and Benefit AnalysisWahyu Wijanarko
 
15-Analysis of Financial Statement
15-Analysis of Financial Statement15-Analysis of Financial Statement
15-Analysis of Financial StatementWahyu Wijanarko
 
13-Laporan Keuangan Daerah
13-Laporan Keuangan Daerah13-Laporan Keuangan Daerah
13-Laporan Keuangan DaerahWahyu Wijanarko
 
12-Basic Financial Statement
12-Basic Financial Statement12-Basic Financial Statement
12-Basic Financial StatementWahyu Wijanarko
 
10-Management of Technology
10-Management of Technology10-Management of Technology
10-Management of TechnologyWahyu Wijanarko
 
08-Management Information System
08-Management Information System08-Management Information System
08-Management Information SystemWahyu Wijanarko
 
06-Human Resource Management
06-Human Resource Management06-Human Resource Management
06-Human Resource ManagementWahyu Wijanarko
 
05-Operations Management
05-Operations Management05-Operations Management
05-Operations ManagementWahyu Wijanarko
 
04 Managing And Organizing Business Enterprise
04 Managing And Organizing Business Enterprise04 Managing And Organizing Business Enterprise
04 Managing And Organizing Business EnterpriseWahyu Wijanarko
 
03-International Business
03-International Business03-International Business
03-International BusinessWahyu Wijanarko
 
01 Understanding The Concepts Of Business Enterprise
01 Understanding The Concepts Of Business Enterprise01 Understanding The Concepts Of Business Enterprise
01 Understanding The Concepts Of Business EnterpriseWahyu Wijanarko
 

Plus de Wahyu Wijanarko (17)

Finalist Briefing - Thailand Medical Tourism Blog Contest
Finalist Briefing - Thailand Medical Tourism Blog ContestFinalist Briefing - Thailand Medical Tourism Blog Contest
Finalist Briefing - Thailand Medical Tourism Blog Contest
 
Blog Sebagai Sarana Internet Marketing
Blog Sebagai Sarana Internet MarketingBlog Sebagai Sarana Internet Marketing
Blog Sebagai Sarana Internet Marketing
 
16-Cost and Benefit Analysis
16-Cost and Benefit Analysis16-Cost and Benefit Analysis
16-Cost and Benefit Analysis
 
15-Analysis of Financial Statement
15-Analysis of Financial Statement15-Analysis of Financial Statement
15-Analysis of Financial Statement
 
14-Laporan Arus Kas
14-Laporan Arus Kas14-Laporan Arus Kas
14-Laporan Arus Kas
 
13-Laporan Keuangan Daerah
13-Laporan Keuangan Daerah13-Laporan Keuangan Daerah
13-Laporan Keuangan Daerah
 
12-Basic Financial Statement
12-Basic Financial Statement12-Basic Financial Statement
12-Basic Financial Statement
 
11-Management Science
11-Management Science11-Management Science
11-Management Science
 
10-Management of Technology
10-Management of Technology10-Management of Technology
10-Management of Technology
 
09-Egovernment
09-Egovernment09-Egovernment
09-Egovernment
 
08-Management Information System
08-Management Information System08-Management Information System
08-Management Information System
 
06-Human Resource Management
06-Human Resource Management06-Human Resource Management
06-Human Resource Management
 
05-Operations Management
05-Operations Management05-Operations Management
05-Operations Management
 
04 Managing And Organizing Business Enterprise
04 Managing And Organizing Business Enterprise04 Managing And Organizing Business Enterprise
04 Managing And Organizing Business Enterprise
 
03-International Business
03-International Business03-International Business
03-International Business
 
02-Business Environment
02-Business Environment02-Business Environment
02-Business Environment
 
01 Understanding The Concepts Of Business Enterprise
01 Understanding The Concepts Of Business Enterprise01 Understanding The Concepts Of Business Enterprise
01 Understanding The Concepts Of Business Enterprise
 

Dernier

Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxtrishalcan8
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxDEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxRodelinaLaud
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 

Dernier (20)

Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxDEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docx
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 

07 Marketing Management

  • 1. MARKETING MANAGEMENT Lecture Notes for Business Introduction By Fahmy Radhi
  • 2.
  • 3. Product Variety Quality Design Features Brand Name Packaging Services Price List price Discounts Allowances Credit Terms Promotion Advertising Personal Selling Sales Promotion Public Relations Place Channels Coverage Assortments Locations Inventory Transportation Logistics Target Costumers Intended Positioning Marketing Mix
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Major Public Relation Tools Special Events Written Materials Public Service Activities Speeches News Audiovisual Materials Corporate Identity Materials Web Site
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.  
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Basic Channels of Distribution Manufacturers/products Agents/brokers Wholesalers/distributors Retailers Retailers Consumers and organizational end users
  • 35. Typical Distribution of Drugs Manufacturers Marketing Agents Retailers/Wholesalers/Distributors Patient Public Hospitals / Institutions Private GPs/specialists Group Procurement Office Retail Pharmacy