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2009 Software Business San Diego Walker Fenton V3

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2009 Software Business San Diego Walker Fenton V3

  1. 1. How Branded iPhone Applications Can Increase Your Audience Size and Produce Revenue Walker Fenton - General Manager NewsGator Media & Data Services
  2. 2. <ul><li>All Things Digital </li></ul><ul><ul><li>Latest news from Walt Mossberg & Kara Swisher </li></ul></ul><ul><li>Variety.com </li></ul><ul><ul><li>Hollywood news, reviews, photos & trailers </li></ul></ul>
  3. 3. <ul><li>Market size </li></ul><ul><li>Market dynamics </li></ul><ul><li>Market challenges </li></ul><ul><li>Monetization </li></ul><ul><li>Examples & Best Practices </li></ul>
  4. 4. <ul><li>Good News </li></ul><ul><li>100,000,000 Accounts with credit cards </li></ul><ul><li>225,000,000 iPods / 30 Million iPhones </li></ul><ul><li>Users have downloaded 2,000,000,000 applications </li></ul><ul><li>Bottom Line : People love iPhone apps. </li></ul><ul><li>Bad News </li></ul><ul><li>85,000 Apps </li></ul><ul><li>How do you market / differentiate? </li></ul><ul><li>How do you keep people coming back? </li></ul><ul><li>Bottom Line : Crowded market </li></ul>
  5. 5. (Is it really that big?)
  6. 6. Market Dynamics <ul><li>Web 1.0 </li></ul><ul><li>Lots of computers </li></ul><ul><li>People got online </li></ul><ul><li>Technology was developed to help share information </li></ul><ul><li>Tools made it easy </li></ul><ul><li>Every business suddenly needed to have a website </li></ul><ul><li>Mobile market </li></ul><ul><li>Lots of phones </li></ul><ul><li>Phones got online (data) </li></ul><ul><li>Technology was developed to help share information </li></ul><ul><li>Tools make it easy </li></ul><ul><li>Every business suddenly needed a mobile app? </li></ul>
  7. 8. Blogger Typepad LiveJournal
  8. 12. <ul><li>News Apps retain users best & have highest usage </li></ul>http://blog.flurry.com/bid/26376/Mobile-Apps-Models-Money-and-Loyalty
  9. 13. Blackberry Android Palm Pre Content Tools Phones
  10. 14. <ul><li>Banner ads </li></ul><ul><li>Expandable units </li></ul><ul><li>Interstitials </li></ul><ul><li>Pre-roll video </li></ul><ul><li>In-app purchasing </li></ul>
  11. 15. <ul><li>Strong clickthroughs drive higher eCPMs on mobile </li></ul><ul><li>Mobile ad network rates are 10x higher than web. </li></ul><ul><li>iPhone specific: recall is higher on iPhone than on other mobile devices </li></ul>http://blog.admob.com/2009/06/01/iphone-users-have-recall-rates-for-mobile-advertising-excerpt-from-emarketer/
  12. 16. Best Practices Listen & Learn
  13. 17. Best Practices
  14. 24. Walker Fenton GM Media & Consumer Division [email_address] (303) 552-2025 Twitter: walkerfenton http://walkerfenton.blogspot.com

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