William Álvarez

Photo de profil de William Álvarez
    • Fort Lauderdale, FL, United States
  • Travail Director, Organic Search at Catalyst
  • Secteur Advertising / Marketing / PR
  • Site Web williamalvarez.com
  • À propos With almost two decades of both in-house and agency experience, I have a proven track record of coordinating and managing multilingual marketing programs and product development for companies ranging from start-ups and small & mid-sized businesses to Fortune 500 corporations in the Americas, including VW, Apple, GSK, P&G, Alpina, and more. I’ve worked with teams and clients all over the world: - Strategizing and executing global SEO campaigns - Adapting global Search Marketing models to local markets (Spanish-Speaking countries) - Educating in-house talent - Spearheading the role of Search within the digital marketing plan - Pitching global accounts - Aligning Paid Search with SEO
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