Setting SMART Goals and Objectives

2. Planning Leading Management Functions Controlling Organizing

3. ¿What is Planning?  Process of establishing goals and objectives before taking any action to get the results that you want to achieve.  Decide today what is going to happen tomorrow.  What, How and When? USC Maestría Comunicación CMU639 Funciones Gerenciales © 2002 Wanda J. Barreto

5. Planning Goals Examples of General Goals  Increase awareness  Increase income  Increase the sales volume  Improve communications  I want happy customers USC Maestría Comunicación CMU639 Funciones Gerenciales © 2002 Wanda J. Barreto

6. SMART Goals  A specific goal has a much greater chance of being accomplished than a general goal.  To set a specific goal you must answer the six “W” questions:  Who: Who is involved?  What: What do I want to accomplish?  Where: Identify a location  When: Establish a time frame.  Which: Identify requirements and constraints.  Why: Specific reasons, purpose or benefits of accomplishing the goal. USC Maestría Comunicación CMU639 Funciones Gerenciales © 2002 Wanda J. Barreto

8. S - Specific  Examples of specific  Improve communications with employees  Increase sales of iPhone 4  Train production staff  Change organizational structure  Increase awareness on the brand USC Maestría Comunicación CMU639 Funciones Gerenciales © 2002 Wanda J. Barreto

9. M - Measurable  Use quantitative terms  Average of 300 units  By 10%  8 procedures  A Business Report  By 5 points  Workers will participate in adaptive physical education activities USC Maestría Comunicación CMU639 Funciones Gerenciales © 2002 Wanda J. Barreto

10. A - Attainable  The goal should be inspiring, meaningful, challenging enough that it motivates people to do it and succeed.  When provided with examples and practice, students will develop the skills to write SMART goals.  I want to be rich in 8 years by starting my own food business. USC Maestría Comunicación CMU639 Funciones Gerenciales © 2002 Wanda J. Barreto

11. R – Reachable / Relevant / Realistic  Goals should be challenging, ambitious but not so difficult that are impossible or unrealistic.  Choose a goal that you are confident you can reach, but that will stretch yourself.  Break large goals into smaller goals. Create a plan to do all the steps you need. USC Maestría Comunicación CMU639 Funciones Gerenciales © 2002 Wanda J. Barreto

12. T – Time Based  When will you finish your goal?  In three months  By the end of this year  In 2013  In less than 24 hours  In five years USC Maestría Comunicación CMU639 Funciones Gerenciales © 2002 Wanda J. Barreto

15. Verb + Measurable Unit  To develop a communication plan  To reduce by 10% the average cost of sales  To create awareness among the 20% of the employees  To increase by 15% the awareness of the brand USC Maestría Comunicación CMU639 Funciones Gerenciales © 2002 Wanda J. Barreto

16. Date / Time + Cost  By December 31 at a cost of $5,000  Effective on March 30, 2012 at a cost of $30,000  From 8 to 6 hours by July 1 at cost not to exceed $50,000 USC Maestría Comunicación CMU639 Funciones Gerenciales © 2002 Wanda J. Barreto

17. Goals Describe in general terms the desired conditiion that you want to have when the work is done according to the criteria and established standards.  To develop a communication plan by December 31, at a cost of $2,000.  To create awareness on Goodwin College among 20% of the students, by the end of this year, at a cost not to exceed $3,000. USC Maestría Comunicación CMU639 Funciones Gerenciales © 2002 Wanda J. Barreto

18. Exercise What part is Missing? To complete a communication plan at a cost of $15,000. To launch product A by the end of this month. To increase the average of new traffic to the site by April, 2012 at a cost of $3,000. USC Maestría Comunicación CMU639 Funciones Gerenciales © 2002 Wanda J. Barreto

19. Exercise What part is Missing? Be leaders in Connecticut. Alphaone among the three top sites in the natural search results of search engines, by January 31, 2012. by April, 2012 at a cost of $3,000. USC Maestría Comunicación CMU639 Funciones Gerenciales © 2002 Wanda J. Barreto

21. Strategies Plan of action designed to meet the goals  Recruit a communication specialist to develop the communication plan.  Post the mission, vision and values of Goodwin College on social media networks.  Provide all employees a copy of the strategic plan, which includes the organization's mission, vision, values statement, strategic goals and strategies.  Develop an online identity for the MetroABC. USC Maestría Comunicación CMU639 Funciones Gerenciales © 2002 Wanda J. Barreto

22. Tactics Establish the specific actions necessary to meet the strategies  Design brochures, flyer, bulletins and create videos to promote the use of the site.  Send e-mails to customers to motivate them to register in the service.  Send letters to customers with instructions on how to register in the service. USC Maestría Comunicación CMU639 Funciones Gerenciales © 2002 Wanda J. Barreto

23. Tactics Establish the specific actions necessary to meet the strategies  Design a survey that asks specific customer service questions.  Record a video and upload it on YouTube.  Create profiles of the company on Facebook, Google+ and Twitter. USC Maestría Comunicación CMU639 Funciones Gerenciales © 2002 Wanda J. Barreto

Setting SMART Goals and Objectives

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