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Boomer Marketing
1. Boomer Marketing
Mainstay of the Travel Industry
Presented by Warren Sukernek to the Seattle Direct
Marketing Association – October 2006
2. Travel Market Reality
• Today there are 78M boomers
• 10,000 people join the 50+ market
each day
• Bread and butter of the travel
industry
• 50+ market buys 80% of luxury travel