The document discusses magazine distribution options. It analyzes that mainstream distributors like Bauer and IPC Media, which distribute popular music magazines like NME and Kerrang, may be suitable because they can reach a wide audience to earn back the high distribution costs. Independent distributors have smaller scale and can target niche audiences, but the magazine aims to appeal widely. Mainstream distribution provides high consumption but also high costs, while independent is lower profile but risks low sales. Multi-platform consumption through internet, radio and TV like NME could also be used to increase brand popularity and sales.