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10 Developer Relations Marketing Tips – Part 1 By Wayne Chen

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10 Developer Relations Marketing Tips – Part 1 By Wayne Chen

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Learn how you can attract, engage and grow your developer community with these inside tips. Perfect for companies, evangelist and marketers to optimize their marketing programs. By Wayne Chen - Pocket Square Media. Part 1 of Developer Marketing Relations.

Learn how you can attract, engage and grow your developer community with these inside tips. Perfect for companies, evangelist and marketers to optimize their marketing programs. By Wayne Chen - Pocket Square Media. Part 1 of Developer Marketing Relations.

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10 Developer Relations Marketing Tips – Part 1 By Wayne Chen

  1. 1.   Accelerate  Your  Developer  Relations  Program  Series   By:  Wayne  Chen   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  2. 2. ¡  Developers  are  your   professional-­‐friends   §  Set  a  goal  to  meet  x#  at   each  event   §  Note  at  least  2  things   about  each  person.  Spend   5  –  10  minutes  per  person   §  Share  your  card  and  move   on.  Be  sure  to  shoot  them   a  note  within    24  hours   §   Ask  if  it  is  okay  to  add  to   your  distribution  list   §  Drop  them  a  friendly  note   and  thank  them  for  their   time   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  3. 3. ¡  What  makes  your   product  faster  and   better?     ¡  How  easy  is  it  to   integrate?   ¡  Signup  time  required   §  Average  time?   ¡  What  is  the  basic   technical  knowledge   required?   ¡  Why  should  I  care?   §  Communicate  in  10-­‐15   seconds   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  4. 4. ¡  Refine  your  pitch  and  get   feedback!   §  Does  it  sound  too  much   like  “You”  focused?     ¡  Story  time   §  Tell  Them   §  Tell  Them  What  You  Told   Them   §  Tell  Them  Again!   ¡  Go  for  the  win  –  ask   them  to  signup  right   now   ¡  Follow  up  on  experience   and  collect  feedback   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  5. 5. ¡  Create  different  pitches   for  different  personas:   §  Developers   §  Marketers   §  Product  Managers   §  Executives   §  The  Media   ¡  Provide  the  right   collateral  and  call-­‐to-­‐ action     © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  6. 6. ¡  Go  after  friends  of   friends   ¡  Ask  friends  or  the   organize  to  introduce   you  to  key  people  that   might  find  your  service   useful   §  Companies   §  Decision  makers   §  developers   ¡  Be  sure  to  thank  your   friend  or  point-­‐of-­‐ contact!   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  7. 7. ¡  Spend  at  least  5%  of   time  helping  others   §  Build  relationships   ¡  Brainstorm  with  other   evangelist  or   community  managers   §  Be  friend  and  ask  them     ¡  Re-­‐invest  in  the   community   §  Sponsor  events   §  Give  away  good  prizes   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  8. 8. ¡  They  are  your  elites   §  Likes  you  and  your   services   §  Will  defend  and   advocate  for  your   product   §  Has  you  on  speed  dial   ¡  Share  news  with  them   regularly   ¡  Make  them  your  beta   product  testers   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  9. 9. ¡  The  giveaway  should  be   something  related  to  your   industry   §  Logo  on  pens  are  typical  (must   work!)   ¡  Think  practical  and  useful  –   don’t  waste  your  money  on   unnecessary  items  like  gum!   ¡  Don’t  give  without  getting   something  in  return   §  Collect  contact  information  –easy   and  fun   §  Disclose  what  you  plan  to  do   ¡  Always  pair  it  with  a  call-­‐to-­‐ action  or  product  collateral   §  Hand  it  to  them  together  not  leave   it  out  for  them  to  pick   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  10. 10. ¡  Be  at  the  event  early   §  1  hour  to  network   §  Personal  time   ¡  Ask  the  organizer  who  they   think  you  should  talk  to  at   the  event   ¡  Let  the  community  know  if   you  are  going  to  be  there   early   ¡  Stay  later  when  possible   §  Let  the  audience  know  that   you  will  be  around  until  a   certain  time     §  Broadcast  alternative  methods   to  connect  via  email  or  twitter   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  11. 11. ¡  Use  it  for  your  email  drip   marketing  campaigns   ¡  Categorize  developers   by  types:   §  Java,  Android,  iOS  and   JavasScript   §  Years  of  experience   §  Current  tech  interests   ¡  Identify  their  company   type   ¡  Name,  role    and  responsibility   ¡  Location  and  size   ¡  Division  and  influence   ¡  Set  email  update  frequency   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  12. 12. Contact  information   ¡  Wayne  Chen   ¡  Wayne@PocketSquareMedia.co   ¡  www.PocketSquareMedia.co   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

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