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NEO-CONVERSATIONwf.
#MISCONCEPTION             Wayne Kotzé-Flemming               Experience Architect                 + Marketing Purist     ...
#JOURNEY      Consumerism in a post-advertising       age leading to a neo-conversation                                zei...
#CHANGE                 Marketing has changed        It is no longer a one directional               conversation or broad...
#CLASSICAL      PRODUCT-CENTRIC                                  PRODUCT-CENTRIC                                  BRAND-CE...
#EVOLUTION        BRAND-CENTRIC                                                 CONSUMER-CENTRIC               Emotions   ...
#CHANGE       Change is one thing      - progress is another             Betrand Russelwf.
#IT’S A NEW WORLD                 Defined by                 technology                        and                  consume...
#CONSUMER-CENTRIC                To understand                 the heart and                    soul of the               ...
#REVOLUTION        The dialogue will continue      It’s a conversation that engages          An era of co-creationwf.
#CONSUMER      Consumers control our brands and      the stories we tell about that brand      They choose how, where and ...
#CONSUMERS      People will always stay the samewf.
#CONVERSATION      The way we speak to consumers                             changewf.
#SUCCESS      Engage consumers in dialogue and                  leverage their insightswf.
#INSIGHTS      The understanding of a specific        cause and effect in a specificwf.                          context
#EPIPHANY                              Context              Relationships    Insight   Behaviours      Cause              ...
#OUR JOB      Understand consumer behaviour to           build communities of interestwf.
#COMMUNITY      Architect of the Community                Simon Mainwaringwf.
#EVANGELISE                 Don’t think audience                   - think community      We need them to evangelise our  ...
#STORYTELLING        It has become an organic, non-              linear brand conversation      It occurs through time and...
#SOCIAL COMMUNITY         A group of like-minded individuals                 connected by interactionwf.                  ...
#PROSUMER      Is the reason two people are talking                           to each other                          Hugh ...
#CONTEXT      Relevant content across              multi-platformswf.
#SOCIAL OBJECTwf.
# TIP 1wf.
# TIP 2      Understandwf.
#TIP 3      The herd will be heardwf.
#TIP 4       Listenwf.
#TIP 5      Thinkwf.
#TIP 6      Conversewf.
#TIP 8      DQwf.
Listen                     Think                            Converse       Research &                    Product Integrati...
#THE END      References      wayneflemming.wordpress.com      Sapient CMO Survey 2011      Mitch Joel - Twist Image      F...
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The Future of Marketing: a Neo-Conversation

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How the face of marketing has changed and how we keep the marketing conversation with our consumers relevant. The face of marketing has transformed substantially. It’s no longer a one directional banter or broadcast dais dominated by a production line of messages. The future of marketing has signalled the end of one-way advertising as we know it. The zeitgeist of post-advertising reigns.

Publié dans : Business, Technologie

The Future of Marketing: a Neo-Conversation

  1. NEO-CONVERSATIONwf.
  2. #MISCONCEPTION Wayne Kotzé-Flemming Experience Architect + Marketing Purist @uberwayne wayneflemming.wordpress.comwf.
  3. #JOURNEY Consumerism in a post-advertising age leading to a neo-conversation zeitgeistwf.
  4. #CHANGE Marketing has changed It is no longer a one directional conversation or broadcast dominated by a production line of messageswf.
  5. #CLASSICAL PRODUCT-CENTRIC PRODUCT-CENTRIC BRAND-CENTRIC Features Benefits Experience 1980 Database marketing 1941 Relationship marketing TV Advertising Computer Generated Spam 1880 1970 Earliest Trademarks as Branding 1950 E-commerce Systematisation of Telemarketing 1905 University of Pennsylvania offers 1867 a course “The Marketing of Earliest Billboard Rentals Products” 1922 Radio Advertising 1860 1900 1925 1950 1970 1980wf.
  6. #EVOLUTION BRAND-CENTRIC CONSUMER-CENTRIC Emotions Identification Social-branding 2004 Facebook and Digg 1991 Integrated Marketing reaches 2003 2005 academical status My Space YouTube Vimeo 1984 1998 2006 THE FUTUREGuerilla Marketing 1985 Google and MSN launched 2001 Twitter Post-Advertising age Desktop Publishing Social Bookmarking 2002 Photo Sharing 1990 2000 2005 2011wf.
  7. #CHANGE Change is one thing - progress is another Betrand Russelwf.
  8. #IT’S A NEW WORLD Defined by technology and consumer controlwf.
  9. #CONSUMER-CENTRIC To understand the heart and soul of the consumerwf.
  10. #REVOLUTION The dialogue will continue It’s a conversation that engages An era of co-creationwf.
  11. #CONSUMER Consumers control our brands and the stories we tell about that brand They choose how, where and when we engage with them They trust fellow consumers more than they trust brandswf.
  12. #CONSUMERS People will always stay the samewf.
  13. #CONVERSATION The way we speak to consumers changewf.
  14. #SUCCESS Engage consumers in dialogue and leverage their insightswf.
  15. #INSIGHTS The understanding of a specific cause and effect in a specificwf. context
  16. #EPIPHANY Context Relationships Insight Behaviours Cause Effectwf.
  17. #OUR JOB Understand consumer behaviour to build communities of interestwf.
  18. #COMMUNITY Architect of the Community Simon Mainwaringwf.
  19. #EVANGELISE Don’t think audience - think community We need them to evangelise our stories on our behalfwf.
  20. #STORYTELLING It has become an organic, non- linear brand conversation It occurs through time and space, tailor-made to each touch-pointwf.
  21. #SOCIAL COMMUNITY A group of like-minded individuals connected by interactionwf. Liz Strauss
  22. #PROSUMER Is the reason two people are talking to each other Hugh Macloedwf.
  23. #CONTEXT Relevant content across multi-platformswf.
  24. #SOCIAL OBJECTwf.
  25. # TIP 1wf.
  26. # TIP 2 Understandwf.
  27. #TIP 3 The herd will be heardwf.
  28. #TIP 4 Listenwf.
  29. #TIP 5 Thinkwf.
  30. #TIP 6 Conversewf.
  31. #TIP 8 DQwf.
  32. Listen Think Converse Research & Product Integration Analysis Context Relevance Concept Ideation Impact Tracking/ Analytics/ Insights Measurement Paid Touchpoint Owned Planning Earned Strategy Implementation Conversation & Contentwf. Development
  33. #THE END References wayneflemming.wordpress.com Sapient CMO Survey 2011 Mitch Joel - Twist Image Forrester 2010 Google Statistics societyofdigitalagencies.org dandad.org successfull-blog.com gapingvoid.com simonmainwairing.com wikipedia.comwf. Images: Google Images THANK YOU

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