Wienerberger India introduced Porotherm Clay Bricks which are designed to provide thermal insulation to your homes. The bricks perforations help in reducing the weight of the brick thereby making the building material easy to handle , leading to faster construction and dramatic reduction on the dead load of the building structure. The thermal insulation property of clay as well as the perforations help in providing a healthy and comfortable indoor temperature at all seasons.

1. Porotherm Clay Bricks
Wienerberger India

2. Wienerberger
Wienerberger group is the World's largest producer of clay (terracotta) building bricks and
Nr. 1 in the clay roof market in Europe. The group also holds leading positions in pavers in
Europe with a total of 221 plants in 30 countries.
Wienerberger countries
Emerging Markets for
Wienerberger
Wienerberger HO @ Vienna,
Austria

3. Wienerberger India – Factory Pictures

4. Wienerberger in India – Showroom @ 88/4 Richmond
Road, Bangalore 560025

5. Wienerberger product portfolio
5
Wall Roof Facade Landscaping

6. Wall Solution:
Porotherm Horizontally Perforated Clay Bricks
6

7. What is Porotherm?
7
Under the brand POROTHERM, Wienerberger India has
been producing Horizontally Perforated Clay Bricks
used for masonry walls
Porotherm Clay Brick is an innovative product especially
developed for the changing climates assisting in keeping
indoors comfortable & pleasant.
The product is innovated considering the most positive
deliverables for a walling material to contribute as :
• A natural product providing quality construction
• Light weight
• Cooler brick
• Ease to handle
• High strength
This makes Porotherm no ordinary brick.
Made of Clay, combined with these features, make the
brick an ideal walling material to promote comfortable
indoor temperature in the house.
The Product has also been rated by IGBC – The Indian
Green Building Council & GRIHA (Green Rating for
Integrated Habitat Assessment) & used by many…

8. Porotherm HP & Electrical Wiring...
8
Chasing, Chiseling similar to other conventional bricks/ blocks
Electrical Conduit

9. Porotherm HP : Effectively used for Bathroom walls
9
Plumbing & Load Fixing

10. Porotherm HP & Load Fixing
10
Light : Eg. Towel rod, Mirror, Light fitting etc.
Medium : Eg. Geyser, Kitchen Cabinet, Kitchen chimney etc.
Heavy : Eg. Over hang Cupboard, Granite slab etc.
Light Loads: To be fixed by wooden peg
(A usual conventional method as adopted in all walling materials)
Medium & Heavy Loads: To be
fixed using Rack bolts or sleeve
anchors

11. Porotherm HP : Installing Geyser (Medium load)
11
Branded Sleeve inserted Screws fixed in branded plugs
Geyser Plate fixed Geyser fixed

12. Wienerberger Support – Ensuring Quality Construction
12
Be rest assured of your
choice for the project
developer is a reputed &
highly quality conscious
developer who will ensure
skilled labor for all related
activities.
Moreover, Wienerberger provides regular
site support.
Our Engineers @ site

13. Portherm HP : On going Projects (Reference)
13

14. Portherm HP : On Going Projects (Reference)
14
Builder: Krishna Enterprises
Project Name: Shelton
Location: Bangalore

15. Portherm HP : On Going Projects (Reference)
15
Builder: Krishna Enterprises
Project Name: Shelton
Location: Bangalore

16. Portherm HP : On Going Projects (Reference)
16
Builder: Krishna Enterprises
Project Name: Northwood
Location: Bangalore

17. Portherm HP : On Going Projects (Reference)
17
Builder: Godrej Properties
Project Name: Godrej Platinum (Leed Rated Residential Apartment)
Location: Bangalore

18. Portherm HP : On Going Projects (Reference)
18
Builder: Nitesh Estate
Project Name: Caesar’s Palace
Location: Bangalore

19. Portherm HP : On Going Projects (Reference)
19
Builder: Nitesh Estate
Project Name: Caesar’s Palace
Location: Bangalore

20. Portherm HP : On Going Projects (Reference)
20
Builder: Nitesh Estate
Project Name: Columbus Square
Location: Bangalore

21. Portherm HP : On Going Projects (Reference)
21
Builder: SJR Corp
Project Name: Watermark
Location: Bangalore

22. Portherm HP : On Going Projects (Reference)
22
Builder: Habitat Ventures
Project Name: Habitat Crest (Vilaments)
Location: Bangalore
http://property.sulekha.com/habitat-crest-features-in-whitefield-
bangalore
http://www.investinnest.com/b-habitat-crest-bangalore.htm
Habitat Crest

23. Portherm HP : On Going Projects (Reference)
23
Habitat Aster
Builder: Habitat Ventures
Project Name: Habitat Aster
Location: Bangalore
http://www.commonfloor.com/habitat-aster-bangalore/povp-v1abf0

24. Portherm HP : On Going Projects (Reference)
24
Builder: Sattava Salrpuria
Project Name: Senorita
Location: Bangalore
http://www.sattvagroup.in/pages/proj
ects/residential/senorita/progress.ht
ml

25. Portherm HP : On Going Projects (Reference)
May 22, 2014 Product Presentation:Wienerberger India 25
Builder: Sattava Salrpuria
Project Name: Magnificia
Location: Bangalore
http://www.sattvagroup.in/pages/projects/residential/magnificia/spe
cification.html

26. Portherm HP : On Going Projects (Reference)
26
Builder: Wright Spaces Project
Name: The Grove
Location: Bangalore
http://www.indiahomes.com/india-properties/Bangalore-
Real-Estate/Wright-Spaces/The-Grove/Sarjapur-
Road/364968777761000353.html

27. Portherm HP : Completed Projects (Reference)
May 22, 2014 Product Presentation:Wienerberger India 27
Supplied to over 700 projects across South India

28. SJR: Crystal Cove (Completed)
May 22, 2014 Product Presentation:Wienerberger India 28
http://www.investinnest.com/b-sjr-crystal-cove-electronic-city-
bangalore.htm

29. Wienerberger Clients – India School of Business, Hyderabad
Porotherm Horizontally Perforated Clay Bricks
Project Name: Indian School of Business
Type: Institutional building
Contractor: JayPee Contractors
Architect: Inform Architects
Location: Hyderabad
Area: 100,000+ Sft

30. Portherm HP : Project (Now completed))
30
Builder: Goel Ganga
Project Name: Ganga Vertica
Location: Bangalore
http://property.magicbricks.com/microsi
te/buy/goel-ganga-group/

31. Wienerberger Clients – Jayanagar National College, Bangalore
Porotherm Horizontally Perforated Clay Bricks
Customer Name: Jayanagar National College
Type: Educational Institute
Wall Area: 45,000 Sft
Architect: Harsha Designs
Structural Engineer: Design Consultant & Commercial Agency
Location: Bangalore

32. Wienerberger Clients – Edify School, Bangalore
Porotherm Horizontally Perforated Clay Bricks
Project Name: Edify School
Type: Institutional Building
Wall Area: 100,000 Sft
Contractor: Shilpa Enterprises
Architect: Harsha Designs
Location: Bangalore

33. Wienerberger Clients – Orchid Gardenia(Apartments), Bangalore
Porotherm Horizontally Perforated Clay Bricks
Customer Name: NR Green Wood
Constructions Pvt Ltd
Project Name: Orchid Gardenia
Type: Residential Apartment
Contractor: In house
Architect: Shubham Architects
Location: Bangalore
Wall Area: 165,000 Sft

34. Wienerberger Clients – (Apartments), Bangalore
Porotherm Horizontally Perforated Clay Bricks
Builder Name: Sapna Deepam Developers
Type: Apartment Building
Contractor: In house
Architect: Fountain head
Wall Area: 100,000 Sft
Location: Cunnigham Rd,Bangalore

35. Wienerberger Clients – Sai Krishna (Apartments), Bangalore
Porotherm Horizontally Perforated Clay Bricks
Builder Name: Sowparnika Projects
Project Name: Sai Krishna Apartment
Type: Residential Apartment
Wall Area: 180,000 Sft
Contractor: In house
Architect: SDeG Architecture
Structural Engg: Eco Consultants
Location: Bangalore

36. Wienerberger Clients – Omkar Pearl (Apartments), Bangalore
Porotherm Horizontally Perforated Clay Bricks
Builder Name: Pinnacle Developers
Project Name: Omkar Pearl
Type: Residential Apartmen
Location: Bangalore

37. Wienerberger Clients – Legacy Dimora (Apartments), Bangalore
Porotherm Horizontally Perforated Clay Bricks
Builder Name: Legacy Group
Project Name: Legacy Dimora
Type: Villa style apartments
Wall Area: 150,000 Sft
Structural Consult: Eco Consultants
Architect: DFA Architects
Location: Bangalore

38. Wienerberger Clients – Mysore Royal Academy, Mysore
Porotherm Horizontally Perforated Clay Bricks
Builder Name: Mysore Royal Academy
Type: Institution
Wall Area: 60,000 Sft
Contractor: Shreeman Constructions
Architect: Architecture Paradigam
Structural Conslt: Manjunatha Consultants
Location: Mysore

39. Wienerberger Clients – Raheja Pebble Bay (Apartments), Bangalore
Porotherm Horizontally Perforated Clay Bricks
Builder Name: Advantage Raheja
Project Name: Pebble Bay
Type: Residential Apartment
Wall Area: 700,000 Sft
Contractor: Gammon India
Architect: Vijay Raheja
Structural Const: Prasad Consultants
Location: Bangalore

40. Wienerberger Clients – VIVA Mall (Retail), KG Road, Bangalore
Porotherm Horizontally Perforated Clay Bricks
Builder Name: SJR Corp
Project Name: Viva Mall
Type: Retail
Wall Area: 20,000 Sft
Structural Const: Manjunath Consultants
Location: Bangalore

41. Wienerberger Clients – Quasitum Intelli (Commercial), Bangalore
Porotherm Horizontally Perforated Clay Bricks
Client Name: Quasitum Intelli software pvt ltd
Type: Commercial- IT Park
Wall Area: 60,000 Sft
Contractors: Opus India developers
Architects: Fluid Space Architects
Location: Bangalore

42. Wienerberger Clients – Ramanyam, Aurovil (Apartments), Chennai
Porotherm Horizontally Perforated Clay Bricks
Builder Name: Ramaniyam
Project Name: Aurovil
Type: Residential Apartments
Wall Area: 170,000 Sft
Contractor: In house
Architect: In house
Location: Chennai

43. Wienerberger Clients – Ramaniyam Gaurav -
(Apartments), Chennai
Porotherm Horizontally Perforated Clay Bricks
Builder Name: Ramaniyam
Project Name: Gaurav
Type: Residential Apartments
Wall Area: 230,000 Sft
Contractor: In house
Architect: In house
Location: Sholinganallur

44. Wienerberger Clients – Ramaniyam Lalitha
(Apartments), Chennai
Porotherm Horizontally Perforated Clay Bricks
Builder Name: Ramaniyam
Project Name: Lalitha
Type: Residential Apartments
Wall Area: 30,000 Sft
Contractor: In house
Architect: In house
Location: Chennai

45. Wienerberger Clients – Vasanth Pura
(Independent House), Bangalore
Porotherm Horizontally Perforated Clay Bricks
Builder Name: Individual House
Location: Bangalore

46. Wienerberger Clients – Doddabalapur
(Independent House)
Porotherm Horizontally Perforated Clay Bricks
Builder Name: Individual House
Wall Area: 15,000 Sft
Location: Doddabalapur, near Bangalore

47. Wienerberger Clients – JP Nagar, Bangalore (Independent House)
Porotherm Horizontally Perforated Clay Bricks
Builder Name: Individual House
Wall Area: 10,000 Sft
Architect: JN Associates
Contractor: Prakash Consultants
Location: Bangalore

48. Wienerberger’s Porotherm
Clay Bricks promote green
building…

49. Wienerberger’s Porotherm Clay
Bricks promote green building…
Why is Porotherm Green?
Wienerberger India has always believed in the concepts of sustainability through all its endeavors, right from procuring raw materials, to the
production methodology and the products that we offer, are all bound by principles of sustainability. Some of the initiatives in this respect
includes:
1) Disilting of Clay Tanks
2) Use of locally available products
3) Use of byproducts from other industries
4) Efficient use of Biomass & other environmentally friendly fuels in manufacturing
Apart from these, we continuously recycle heat & energy in the production process and systematically adopt various conservation projects in
our plant on a regular basis.
Wienerberger products (Porotherm HP, THERMOBRICK) has been rated by the Indian Green Building Council (IGBC) & GRIHA (Green Rating
For Integrated Habitat Assessment) developed by TERI (The Energy and Resource Institute) two of the premium institutes dealing with green
building in India.
The IGBC-LEED rating system has been developed based on guidelines of USGBC and promoted by CII –
Confederation Of Indian Industries. We are happy to inform that POROTHERM HP Clay bricks are rated by IGBC
under following criteria’s:
• Energy Efficiency : Lower ‘U’ values assure better thermal insulation thus providing comfortable indoor climate –
reduce energy demand for air conditioning
• ‘U’ Value : 1.0 W/m²K
• Material with Recycled Content :
• Raw Material used are industrial waste or recycled materials – thus save on natural resources Eg. coal ash,
rice husk, granite slurry etc.
• Regional Material : Factory to site distance < 400km
• In addition we use De-silted Clay from dead water tanks
GRIHA Green Rating For
Integrated Habitat
Assessment is a rating system
developed considering Indian
Climate Zones and inhabitants
requirements indigenously. It is
developed to rate commercial,
Institutional and Residential
buildings in India, emphasizing
national environmental
concerns, regional climatic
conditions and locally available
solutions.

50. Wienerberger’s Porotherm Clay
Bricks promote green building…
Indian School of Business (Institution), Hyderabad
LEED Rating : Gold
Project Name: Indian School of Business
Type: Institutional building
Contractor: JayPee Contractors
Architect: Inform Architects
Location: Hyderabad
Wall Area: 100,000+ Sft

51. Wienerberger’s Porotherm Clay
Bricks promote green building…
Indian School of Business (Case Study)
The Housing Tower One [HT 1] is a 20 storied LEED Gold [NC] certified Residential
building in the ISB campus at Gachibowli, Hyderabad.
The plan comprises of two apartments on each floor, connected by the main and service
cores and separated by an inner courtyard. This planning strategy enables the two cores to
contribute significantly to the structural stability of the tower and makes it possible to have
large cantilevered balconies, structured with vierendeel girders with end verticals.
Each apartment has large balcony / terrace spaces that create a varying rhythm on the
facade allowing one to go beyond the “extruded elevation” so typical of high rise
apartments. The aesthetic of the building is derived from functional and creative moves
that are intrinsic to the planning rather than an external application of elements.
The concrete mix design ensures early strength to structural elements to minimize
shuttering stripping time and Porotherm Hollow Clay Bricks provided
quality walls at enhanced productivity – saves time
The building responds to the local climate by orientation and thermal mass and at the
same time, it relates to the main campus by way of its strong massing and color scheme.
The building achieves its green status through the deployment of pre-dominantly passive
means – UPVC windows with performance glass, rain water harvesting, water-saving
fixtures, solar energy, efficient walls – POROTHERM, effective cross ventilation and
adequate natural lighting.
Housing Tower One is a sustainable tall green building with quality residential and social
spaces that encourages responsible living and social interaction amongst its community
LEED Rating : Gold

52. Wienerberger’s Porotherm Clay
Bricks promote green building…
Project Name: Puma Store
Type: Retail Outlet
Architect: Studio DeCode
Location: Bangalore
Wall Area: 4250 Sft
PUMA has launched their first sustainable store in Bangalore, India
making it an exceptional retail experience. It is the first one globally
that will revolutionize the concept of retail spaces. The 800 sq meters
space has been designed in a way where every element has been
locally developed and sourced. It incorporates a number of
revolutionary and innovative design strategies to ensure significant
energy savings and environmentally friendly practices. The lower
levels serve as a retail area and a ‘PUMA Social Club’ cafe and bar is
located on the upper floor and terrace.
Puma Store (Retail Outlet), Bangalore

53. Wienerberger’s Porotherm Clay
Bricks promote green building…
Puma Store (Case Study – As Published), Bangalore
The sustainable features of the store include:
• Recycled steel from old DVD players, bicycles and tiffin boxes to construct the building.
• Porotherm bricks used to construct the shell of the building which have been made using silt from the lakes in Kunigal.
• The highly insulated building shell allows for cooling without an air conditioning unit.
• The Store’s roof garden keeps the building insulated from the direct heat of the sun and the plants lower the temperature.
• More than 90% of the interior spaces in the store have direct access to natural daylight.
• The artificial lighting used in the store is energy efficient with fewer watts being consumed for the same lumen output.
• Cooled air is taken from the earth 12ft below AFF through an air tunnel as it is equal to the average ambient temperature.
• The sustainable PUMA Store is 100% solar-powered as solar photovoltaic cells provide 10,384 kwh units of energy per year.
• Under Floor Air Distribution helps to save energy. This system works on the principle that air in any particular space needs to be
cooled only for the first eight feet from the floor because currents cause hot air to rise automatically while cool air remains at the
bottom.
• The furniture and fixtures in the store are made of recycled wood, while low VOC paint has been used to paint the walls of the
store.
• Occupancy sensors provide automatic on/ off control so that lights are used only when the room is occupied.
.

54. Wienerberger’s Porotherm Clay
Bricks promote green building…
Geojit BNP Paribas’ Green Building, Corporate office @
Kochi
Project Name: Geojit BNP Paribas
Type: Commercial Building
Leed Consultant: M. SELVARASU
Location: Kochi
Porotherm Bricks Used: Over 140,000
The landmark building is constructed keeping in
mind the environmental health, sustainability and
the comfort of the occupants. It focuses on efficient
energy management and low water consumption
and will generate less waste materials, thus
creating a space for a healthy work environment.
The building that boasts of 1,04,580sqft area is
expected to consume 25% less energy than other
conventional buildings.

55. It has incorporated spectrally selected high performance windows, Porotherm clay bricks, efficient air conditioning equipment
and low energy consuming lighting fixtures.
The windows, which are few in numbers, are carefully positioned so that they provide ample daytime light in the perimeter areas and at
the same time reduce the total heat gain in the building. The external walls of the building are built with 20cm thick Porotherm clay
bricks & Other sizes for internal walls, which have a better u-value than conventional clay /solid / fly-ash / cement mortar
bricks.
The glass windows are double glazed units (DGU) having 6mm air gap between the two layers of glass with SHGC 0.22, while the
exposed roof, especially the top floor roof, is insulated with 20mm thick thermocol under-deck insulation. The use of efficient water
cooled chillers in the building help reduces the energy load on air-conditioning. The ventilation system is designed to provide 30% more
fresh air than ASHARE 62.1:2004 standards, thus improving the indoor environment quality and occupant well being. All air handling
units are equipped with Variable Speed Drives (VSD) and MERV (Minimum Efficiency Reporting Value). To save on energy
consumption, the building is fitted with occupancy sensors in non-regularly occupied areas and has an average LPD (Lighting Power
Density) of 0.65 watts / sqft. In the building interior, all light fixtures are LED based.
The building does not use any lighting for façade and use only full cut off lamps for exterior illumination. In addition, all computers are
energy efficient and TFT monitors are used. Also installed are treated fresh air units (TFA) with heat recovery wheel which will enable
the building to maintain the desired fresh air quantity as well as reduce its energy consumption. The TFA system is based on demand
control ventilation that regulates the amount of fresh air admitted to each occupied place, depending on CO2 level sensed through
sensors placed in all occupied areas.
Geojit BNP Paribas’ Kochi (Case Study As Published)

56. This leads to greater energy conservation and efficient management of the TFA. To ensure the good environmental quality
and safeguard the building occupants’ health, only low emitting materials are used, like low VOC paints, adhesives &
sealants and all engineered wood free from urea formaldehyde resins. Water sustainability too is an area that was focused
on.
The new building has rainwater harvesting facility, low flow dual-flush toilets and other water efficient fixtures. Most of the
construction debris was reused or recycled to leave minimal imprint on the environment.
Geojit BNP Paribas met all the seven points of prerequisites to apply for LEED rating under various categories
like sustainable sites, water efficiency, energy, materials & resources and indoor environment quality. Geojit BNP
Paribas team is looking forward to setting a new landmark in Kochi, continuing its tradition of caring for the
welfare of its customers, employees and the environment.

57. Thank you!