Promising brands in France - 2015
For French people, Promising Brands are the ones that
have the ability to influence everyday life.
Through a survey carried out with the Viavoice Institute and using exclusive methodology*, W has identified promising brands in France, i.e. brands which will be benchmarks in their respective business sectors over the next decade.
Five key conclusions emerge from the survey’s results:
− 22% of respondents said that a brand's ability to influence everyday life is perceived as being a fundamental lever for its sustainability.
− On the podium of emerging brands, Blablacar, GoPro and Netflix compete for first place. In the established brand category, Apple, Total and Google occupy the first three places on the podium.
− The vitality of France's economic fabric is apparent: 54% of the promising brands which appear in the survey are French. It should also be noted that this dynamism is not restricted to the Paris region: 53% of emerging French brands originate from the Paris region, but the French territory as a whole is also represented in the list.
− Tomorrow’s leaders are brands which are well-established today: The overall ranking places great emphasis on brands which have a history, and which are perceived as having a strong capacity for adapting and changing – either by capitalizing on R&D or by embracing emerging social trends such as energy transition.
− With the rise of collaborative economy platforms, the emerging brands which score well in the survey look like being the ones which will redefine the rules of the game in the future.
Key figures in the survey :
− 53% of promising brands are French. Among established brands, this figure rises to 62%, while 46% of the emerging brands cited are French.
− 55% of emerging brands were created in the last decade, and 48% of these are French.
− Among emerging brands, 53% of French brands were created in the Paris region.
− 35% of emerging brands belong to the technology, IT and electronic sectors.
The 5 “nuggets” of 2015 :
Among emerging brands, W has chosen to highlight five French brands as "nuggets": Withings, Wiseed, Criteo, Carmat and Blue Poppies. These brands have been selected because in our eyes they represent underlying trends, either by the innovative nature of their product, or in the way in which they were created.