2. REINFORCEMENT
• Anything that increases the likelihood that a
certain response will occur.

3. NEGATIVE REINFORCEMENT
• Negative reinforcement serves to encourage a certain positive behavior
by taking away a negative stimulus.
• Example: If someone does something wrong, they get a thumbs down.
Then they know they did something wrong.

4. POSITIVE REINFORCEMENT
• Positive reinforcement involves anything that follows a behavior that
makes it more likely that the behavior will occur again in the future.
• Example: If someone does something right, they get thumbs up. Then
they know that they did something right and they will continue to do so.

5. PUNISHMENT
• Any change that occurs after a behavior that
reduces the likelihood of that behavior
occurring again in the future.

6. NEGATIVE PUNISHMENT
• Negative punishment occurs when something desired is taken away as a
consequence of a certain behavior.
• Example: A dog uses the bathroom on the carpet. To punish the dog, the owner takes
away the dog’s toys. .Hopefully the dog will learn his lesson

7. POSITIVE PUNISHMENT
• Presenting an unfavorable outcome or event following an undesirable
behavior.
• Example: A mother tell her daughter that if she gets in trouble
again, then she will get a spanking.

8. THE END

9. SITE PAGE!
• Reinforcement-http://psychology.about.com/od/operantconditioning/f/reinforcement.htm
• Negative Reinforcement-http://www.wisegeek.com/what-is-negative-reinforcement.htm
• Positive Reinforcement-http://psychology.about.com/od/operantconditioning/f/positive-
reinforcement.htm
• Punishment-http://psychology.about.com/od/operantconditioning/f/punishment.htm
• Negative punishment-http://phobias.about.com/od/glossary/g/negpunish.htm
• Positive punishment-http://psychology.about.com/od/operantconditioning/f/positive-
punishment.htm