By World Cancer Research Fund

1. World Cancer Research Fund (WCRF UK)
Welcome Pack

2. World Cancer Research Fund (WCRF UK)
Welcome to your
be at th e ba na na ! pack
Thank you for supporting World Cancer Research Fund (WCRF UK) by taking
part in our annual Beat thE BANANA! 5k fun run on Thursday 17 May 2012
in London's Hyde Park.
By taking part in this event and raising a suggested minimum sponsorship
amount of £100 you are helping WCRF UK in its continuing fight to prevent
cancer through funding scientific research and providing public education
programmes.
This pack provides you with everything you need to know about taking part
in our Beat thE BANANA! 5k fun run, including a route map, details on
setting up an online fundraising page, sponsorship hints and tips and race day
instructions.
If you have any questions, or require further information, please don’t hesitate
to contact the Events Team at beatthebanana@wcrf.org or by calling us on
020 7343 4200.
We look forward to seeing you on race day!
Best wishes,
The WCRF UK Events Team!
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3. World Cancer Research Fund (WCRF UK)
Rac e day ins tru cti ons
Everything you need to know for race day!
• DATE: Thursday 17 May 2012
• REGISTRATION: Opens at 5.15pm to collect your running number. We recommend
you arrive by 6.00pm at the latest to avoid any delay to the race
• RACE START TIME: 6.30pm
• DISTANCE: 5 kilometres or 3.1 miles
• START/FINISH LINE: Bandstand, by the Queen Elizabeth Gate entrance to
Hyde Park
• WARM UP: Courtesy of Fitness First Victoria, a 15 minute warm up session will
take place at 6.10pm
• NEAREST TUBE: Hyde Park Corner on the Piccadilly Line
• BANANA: No tripping or hindering the banana
• FIRST AID: Provided by St John’s Ambulance
• WATER: Provided at the start/finish
• MARSHALS: Will be dressed in yellow bibs directing you around the course
• CAUTION: Please be aware and considerate of other park users on the day, e.g.
cyclists and walkers
• BAG STORAGE: There will be a storage facility by the start/finish line that will be
watched at all times. But space is limited, so please only bring essential items
with you
• WC’s: There are public toilets near the start/finish line
• MEDAL/GOODY BAG: These will be given out at the end of the race
• TROPHY: A trophy will be awarded to the top three fastest men and women
• TIMING: As this is a fun run, we will not be timing you. If you wish to know how long
it took you to complete the route please time yourself
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4. 03
ROUTE MAP
World Cancer Research Fund (WCRF UK)
Bandstand - Toilets for Hyde Park Corner (Piccadilly
Start/Finish line changing Line) nearest Underground

5. World Cancer Research Fund (WCRF UK)
Sponsorship hints & tips
1 One of the easiest ways to collect sponsorship is by setting up a free WCRF UK online
fundraising page. WCRF UK have teamed up with Virgin Money Giving to offer you a really
simple way to collect donations! Turn over the page for details on how you can set up your
very own page in less then ten minutes!
2 Ask everyone to sponsor you. If you don’t ask, they can’t say yes. Carry your sponsorship
form with you at all times and don’t be afraid to pull it out at any given opportunity – at work,
with friends, in the gym, or even when you bump into someone you know in the supermarket!
3 Think about who will make a large donation (i.e. close relative, friends or your employer)
and make sure these donations are at the top of your sponsorship forms – other people
sponsoring you will often follow their example!
Ask those people sponsoring you to put down their full name and home address (not work)
4
including postcode, and tick the Gift Aid box, if applicable to them (see sponsorship form for
criteria). WCRF UK can claim back the tax on most sponsorship donations, which means we
receive an extra 28 pence per £1 donated at no extra cost to the sponsor. However, we can
only do this if we have the persons full name, home address and if they themselves have
5
written their details on the form; you can’t do it on their behalf.
You don’t need to raise the money all by yourself. Enlist the help of your friends and family to
collect on your behalf – this will broaden the network of people who may sponsor you.
6
Set yourself a fundraising target, and don’t be too conservative; the challenge is just one
of the things that makes fundraising exciting! We would like to encourage all runners to
raise a minimum of £100 in 2012! Once people know how much you are aiming to raise,
they will be there to support you and help achieve this target.
7 At work, apply for matched funding from your company and ask about their charitable
donation policy. Some employers will match sponsorship pound for pound and this would
double your efforts!
8
Ask for the donation ‘up front’ – this will save the post-event hassle of chasing up people’s
promises. If you ask people to donate to you via your unique and secure online fundraising
page the money is taken straight from their bank account so there is no need for you to
follow up on their pledge.
9 Why not add a sentence, asking people to sponsor you via your online fundraising page, to
your automated signature on your email. This way, everyone who receives an email from you
will know that you are taking part in an event for WCRF UK.
10 Publicity, publicity, publicity. Shout about what you are doing from the rooftops. The more
people know what you are doing, the more people can support it. We can help contact your
local media, but you can display posters to let people know that you are raising money for
WCRF UK.
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6. World Cancer Research Fund (WCRF UK)
ONL INE FUND RAISIN G PAG E
WCRF UK are encouraging all runners to raise £100 in sponsorship money to help in its fight to
prevent cancer through scientific research and education programmes.
WCRF UK have teamed up with Virgin Money Giving to offer you a simple way to collect
donations! See how easy it is by visiting uk.virginmoneygiving.com/charities/WCRFUK and
clicking on 'Events' in the 'Find out more' section on the left and selecting ' WCRF UK's Beat
the Banana! 5k fun run 2012' from the list of events.
10 ways to squeeze more out of your fundraising page
• Tell a story - Take every opportunity to tell people why you’re doing what you’re doing.
• Keep people coming back - Treat your Virgin Money Giving page like a blog - add photos and
updates whenever you can.
• Make it personal - Tailor your emails and text messages asking for sponsorship - and don’t
forget to send out thank you messages afterwards.
• Start close to home - Ask your closest (and most generous) friends and family to sponsor
you first - you may find other people match their donations.
• Talk to your charity - They might be able to give you stuff to use on your page or on letters,
flyers and posters promoting your event.
• Get Gift Aid - Encourage your sponsors to give Gift Aid - it adds money to their donations
without costing them any more.
• Don’t leave your fundraising at home - Promote your fundraising around work or school - use
posters, flyers, message boards and the intranet.
• Spread the word using social media - Sites like Facebook and Twitter are free, easy to use
and reach a large audience.
• It’s never too late - Keep asking people to sponsor you, even after you’ve finished your
event.
• Don’t forget to customise your Virgin Money Giving page - Add the photo gallery feature
and share snaps of your fundraising. Personalise your page with your own content and links.
Link up with your Facebook page.
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7. Please generously sponsor
World Cancer Research Fund
(WCRF UK) is committed to
preventing cancer. WCRF UK is who is taking part in the
the principal charity dedicated
to the prevention of cancer
through the promotion of
healthy diets, physical activity
and weight management.
Scientists estimate that by
making changes to the food 5k fun run on Thursday 17 May 2012
we eat, increasing the amount to support
of physical activity we do and
maintaining a healthy weight,
World Cancer Research Fund (WCRF UK)
about a third of cancers could
be prevented.
By spreading the good news
that about a third of cancers
can be prevented, WCRF UK
hopes that many thousands of
lives will be saved.
The sponsorship money that
you raise will help WCRF UK
continue its vital scientific
research and education
programmes into cancer •
prevention.
WCRF UK thanks you for
your support, time, effort
and wishes you…
World Cancer Research Fund (WCRF UK), 22 Bedford Square, London WC1B 3HH
GOOD LUCK! •Tel: 020 7343 4200
•Website: www.wcrf-uk.org
•Email: beatthebanana@wcrf.org
Registered with the Charity Commission in England and Wales (Registered Charity No: 1000739)
© 2012 World Cancer Research Fund (WCRF UK)
“Stopping cancer before it starts”

8. World Cancer Research Fund (WCRF UK)
World Cancer Research Fund (WCRF UK)
Sponsor Form World Cancer Research Fund (WCRF UK) can claim back the tax on
every sponsorship donation and receive an extra 25p on every £1
donated at no extra cost to you!
Name:
Please tick the Gift Aid box if you would like to Gift
Address: Aid your generous donation, and clearly state your full
name, home address and postcode. This information
is necessary to claim the Gift Aid. We do not use these
Postcode: Tel: details to mail you.
Email: Remember: Full name + Home Address + Postcode +
✔ + Date Paid = Gift Aid
Date of event: Please note: You need to have paid an amount of income or capital tax
gains equal to the amount of tax we claim back on the donation.
PLEASEASK YOUR SPONSORS TO COMPLETE THE FORM THEMSELVES
First Name Surname Home address Postcode Total Gift Aid Date
(use two lines if necessary) (use two lines if necessary) amount Declaration paid
(please tick)
YOUR FULL NAME HOME ADDRESS POSTCODE £10 ✔ DATE
TOTAL £
Please return your form and sponsor money to:
Beat the Banana! Team, World Cancer Research Fund (WCRF UK),
22 Bedford Square, London WC1B 3HH
For WCRF UK use only: Date money received Gift Aided donations £
Total tax to be reclaimed £
Please feel free to photocopy this form

9. World Cancer Research Fund (WCRF UK)
Payi ng -In Page
Please complete the below details so we can thank you for all your hard work and support!
Name:
Address:
Postcode:
Telephone number:
Email:
Total collected:
Name on thank-you certificate:
Sha re You r Sto ry!
We would love to hear your thoughts on how the event went, including any anecdotes that
you might have! Please provide us with some words and photos that sum up your event.
Event Details:
Please send any digital photos to beatthebanana@wcrf.org
 permit my photos and comments to be used by WCRF UK
I
Please check that you have the following items and then send to the address below :

Cheque(s) for the money raised (if you receive cash, or cheques made payable to
yourself, please bank them and write a cheque to World Cancer Research Fund)
 ll sponsorship forms (without them we cannot claim Gift Aid back from HM Revenue and Customs)
A
 Paying-In Page and Share Your Story details (this form)
Beat the Banana! Team
World Cancer Research Fund (WCRF UK)
22 Bedford Square
London WC1B 3HH
08

10. World Cancer Research Fund (WCRF UK)
WCRF UK Guidelines for Cancer Prevention
weight
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PREVENTION
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PHYSICAL
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ostly plant
The choices you make about food, physical activity and weight
management can reduce your chances of developing cancer
– choose mostly plant foods, limit red meat and avoid processed meat
– be physically active every day in any way for 30 minutes or more
– aim to be a healthy weight throughout life
And, always remember – do not smoke or chew tobacco
“Stopping cancer before it starts”
About World Cancer Research Fund (WCRF UK)
World Cancer Research Fund (WCRF UK) is the principal UK charity dedicated to the prevention of
cancer through the promotion of healthy diets and nutrition, physical activity and weight management.
Our mission is to prevent cancer in the UK and worldwide through scientific research and a wide
range of public education programmes.
World Cancer Research Fund (WCRF UK)
22 Bedford Square, London WC1B 3HH Tel: 020 7343 4200 Fax: 020 7343 4201
Web: www.wcrf-uk.org Email: beatthebanana@wcrf.org
Registered in London, England No: 2536180. Registered with the Charity Commission in England and Wales (Registered Charity No:1000739).
Registered Office: 22 Bedford Square, London WC1B 3HH © 2012 World Cancer Research Fund