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CREATING A WEBSITE
LEAD MAGNET
with Automated Follow-up
What is a Lead Magnet?
Lead Magnet – noun – an irresistible
bribe offering a specific chunk of value
to a prospect in exch...
Why You Should Have a Lead Magnet on
Your Law Firm Website
 Grow your email marketing list.
Why You Should Have a Lead Magnet on
Your Law Firm Website
 Targeted personal contact with the
users coming to your websi...
Why You Should Have a Lead Magnet on
Your Law Firm Website
 Capture visitors at the top of the buying
funnel (research st...
Why You Should Have a Lead Magnet on
Your Law Firm Website
 User experience –
offering a dangling
carrot relevant to
the ...
Creating a Lead Magnet for Your Law Firm
Website
 Start with a plan: your elder law website
should have a documented cont...
Creating a Lead Magnet for Your Elder Law
Website
 Research your analytics and top content
pages to see what your audienc...
What Types of Lead Magnets Can I Create?
 Checklists
 5 Essentials for Your
Elder Parent’s Move to
a Nursing Home
 7 Vi...
What Types of Lead Magnets Can I Create?
 eBooks and eGuides
 7 Steps to Caring For an
Elderly Parent
 10 Proven Reason...
What Types of Lead Magnets Can I Create?
 Webinar
 A webinar popup can be a great
lead magnet on your website.
 Video c...
How Do I Find Lead Magnet Ideas?
 Google Analytics: examine high traffic pages
& create magnets for the users landing on
...
Delivering Your Lead Magnet
 The fastest and easiest way is email.
 Use a link or create an attachment inside
a branded ...
Delivering Your Lead Magnet
Services to deliver
via email:
• Infusionsoft
• MailChimp
• Drip
• Constant Contact
• Active C...
Create Email Auto Responders for Each Lead
Magnet
Lead magnet auto responder workflow example:
Website Lead magnet
Lead Ma...
Take Your Lead Magnets to the Next Level
 Create content upgrades on pages generating
good traffic.
 For example, if you...
Content Upgrade Sample
Get Started Developing Your Lead Magnets Now!
Overview:
 What is a lead magnet?
 Why you should have one.
 How to creat...
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Developing a Lead Magnet and Auto Responder for Your Law Firm Webiste

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Developing a lead magnet and autoresponder sequence for your law firm website should begin with a documented content strategy and a good amount of research. you will learn: What is a lead magnet; how to get started developing your lead magnet; types of lead magnets; how to deliver your lead magnet and more.

http://www.wedowebcontent.com/blog/law-firm-lead-magnets-auto-responder-sequences-law-firm/

Webinar presented on www.elderlawanswers.com 3-1-16

Publié dans : Marketing
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Developing a Lead Magnet and Auto Responder for Your Law Firm Webiste

  1. 1. CREATING A WEBSITE LEAD MAGNET with Automated Follow-up
  2. 2. What is a Lead Magnet? Lead Magnet – noun – an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. – DigitalMarketer.com
  3. 3. Why You Should Have a Lead Magnet on Your Law Firm Website  Grow your email marketing list.
  4. 4. Why You Should Have a Lead Magnet on Your Law Firm Website  Targeted personal contact with the users coming to your website.
  5. 5. Why You Should Have a Lead Magnet on Your Law Firm Website  Capture visitors at the top of the buying funnel (research stage).
  6. 6. Why You Should Have a Lead Magnet on Your Law Firm Website  User experience – offering a dangling carrot relevant to the search query or product you’re offering gives you credibility.
  7. 7. Creating a Lead Magnet for Your Law Firm Website  Start with a plan: your elder law website should have a documented content strategy.
  8. 8. Creating a Lead Magnet for Your Elder Law Website  Research your analytics and top content pages to see what your audience is engaging with and reading.  Think of a theme or potential lead magnet or eBook series.  Your lead magnet should persuade and give value to the user but keep them wanting more.
  9. 9. What Types of Lead Magnets Can I Create?  Checklists  5 Essentials for Your Elder Parent’s Move to a Nursing Home  7 Vital Elder Law Resources
  10. 10. What Types of Lead Magnets Can I Create?  eBooks and eGuides  7 Steps to Caring For an Elderly Parent  10 Proven Reasons an Elder Law Attorney Will Help Plan My Parents…
  11. 11. What Types of Lead Magnets Can I Create?  Webinar  A webinar popup can be a great lead magnet on your website.  Video course  Learn Asset Preservation!  How to Prepare for Losing a Relative  You can eventually have a resource page on your site with many downloads.
  12. 12. How Do I Find Lead Magnet Ideas?  Google Analytics: examine high traffic pages & create magnets for the users landing on those pages.  Google Searches: use Google as a tool for researching topics, terms, and resources.  Amazon: research key topic, terms, and book titles.  Client FAQs: create a resource guide that answers 1 to 3 common questions and create a follow-up email sequence.
  13. 13. Delivering Your Lead Magnet  The fastest and easiest way is email.  Use a link or create an attachment inside a branded email.  If you want the user to take additional steps, use a landing page.  If you’re not using email, host the download in Dropbox, Google Docs, or Amazon.
  14. 14. Delivering Your Lead Magnet Services to deliver via email: • Infusionsoft • MailChimp • Drip • Constant Contact • Active Campaigns • Vertical Response • Campaign Monitor
  15. 15. Create Email Auto Responders for Each Lead Magnet Lead magnet auto responder workflow example: Website Lead magnet Lead Magnet Contact form Email Software eBook delivery email 1 email 2 blog post email 3 more content or offer
  16. 16. Take Your Lead Magnets to the Next Level  Create content upgrades on pages generating good traffic.  For example, if you have a post about the “The Two Critical Stages of Retirement Planning,” create a PDF with 3 additional stages and collect user contact info.
  17. 17. Content Upgrade Sample
  18. 18. Get Started Developing Your Lead Magnets Now! Overview:  What is a lead magnet?  Why you should have one.  How to create one for your elder law website.  Types of lead magnets.  Where to find lead magnet ideas.  How to deliver your lead magnet.  How to create email auto responders.  How to explode your lead magnet.

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