SlideShare a Scribd company logo

2014 ASIA-PACIFIC DIGITAL OVERVIEW

•
•
we20
we20

WeAreSocial

Technology
1 of 215
Download to read offline
2014 ASIA-PACIFIC DIGITAL OVERVIEW WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS awree social We Are Social wearesocial.sg • @wearesocialsg • 1
COUNTRIES DETAILED IN THIS REPORT 22! 01! 30! 03! 02! 07! 08! 18! 09! 16! 04! 12! 05! 06! 13! 10! 11! 17! 19! 28! 14! 21! 15! 20! 27! 23! 25! 29! 24! 26! 01 AUSTRALIA 07 F!I 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM We Are Social wearesocial.sg • @wearesocialsg • 2
IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 3
ASIA-PACIFIC REGIONAL OVERVIEW We Are Social wearesocial.sg • @wearesocialsg • 4
JAN GLOBAL DATA SNAPSHOT 2014 7,095,476,818 TOTAL POPULATION 2,640,432,161 INTERNET USERS 1,856,680,860 52% 48% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 6,572,950,124 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION MOBILE SUBSCRIPTION PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 5 RURAL 37% 26% 93%
JAN SHARE OF GLOBAL USERS 2014 NORTH AMERICA 5% 11% 11% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 10% 7% 8% WESTERN EUROPE 6% 10% 12% 8% CENTRAL & EASTERN EUROPE 5% 6% 7% 7% INTERNET USERS We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 6 CENTRAL ASIA 2% 1% 1% 2% EAST ASIA 22% 37% 29% 22% SOUTH ASIA 23% 6% 11% 18% MIDDLE EAST 4% 4% 4% 5% AFRICA 16% 4% 8% 11% OCEANIA 1% 1% 1% 1% POPULATION SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS SOUTHEAST ASIA 9% 9% 7% 10%
ASIA-PACIFIC JAN 2014 3,882,702,949 TOTAL POPULATION 1,255,745,291 INTERNET USERS 969,583,240 44% 56% RURAL ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 3,347,580,701 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION MOBILE SUBSCRIPTION PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 7 32% 25% 86%
JAN 2014 APAC GLOBAL SHARE SHARE OF GLOBAL POPULATION SHARE OF GLOBAL INTERNET USERS SHARE OF GLOBAL SOCIAL MEDIA USERS SHARE OF GLOBAL MOBILE USERS 54.7% 47.5% 52.2% 47.6% We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence wearesocial.sg • @wearesocialsg • 8
JAN 2014 APAC: MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 9 • Source: GSMA Intelligence 3G 82% 18% 21%
JAN 2014 APAC MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 645M 16.6% 943M 24.3% We Are Social wearesocial.sg • @wearesocialsg • 10 • Sources: US Census Bureau, ITU, Facebook Tencent, Facebook, ITU
SOUTH ASIA JAN 2014 1,630,919,286 TOTAL POPULATION 280,863,846 INTERNET USERS 112,696,000 31% 69% RURAL 7% 17% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 1,173,703,583 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 72% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 11 • Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook
JAN 2014 SOUTH ASIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 61.8M 3.8% 89.1M 5.5% We Are Social wearesocial.sg • @wearesocialsg • 12 • Sources: US Census Bureau, ITU, Facebook
EAST ASIA JAN 2014 1,584,806,482 TOTAL POPULATION 756,093,363 INTERNET USERS 678,728,200 44% RURAL 56% 48% 43% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 1,451,087,957 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 92% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 13 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
JAN 2014 EAST ASIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 444.8M 28.1% 707.4M 44.6% We Are Social wearesocial.sg • @wearesocialsg • 14 • Sources: US Census Bureau, ITU, Facebook
SOUTHEAST ASIA 630,551,581 TOTAL POPULATION 195,762,594 INTERNET USERS 161,996,000 55% RURAL JAN 2014 45% 31% 26% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 688,607,654 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 109% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 15 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 SOUTHEAST ASIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 113.6M 18.0% 133.7M 21.2% We Are Social wearesocial.sg • @wearesocialsg • 16 • Sources: US Census Bureau, ITU, Facebook
OCEANIA 36,425,600 TOTAL POPULATION 23,025,488 INTERNET USERS 16,163,220 29% RURAL JAN 2014 71% 63% 44% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 34,181,507 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 94% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 17 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 OCEANIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 24.4M 71.2% 13.1M 38.7% We Are Social wearesocial.sg • @wearesocialsg • 18 • Sources: US Census Bureau, ITU, Facebook
JAN INTERNET PENETRATION IN APAC 2014 MONGOLIA HONG TAIWAN KONG 22%!73%!76%! 73%! PAKISTAN 10%! NEW GUINEA F!I 33%! 2%! PAPUA We Are Social wearesocial.sg • @wearesocialsg • 19 • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI 84%!79%! 44%! 29%! 17%! INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA 39%! MALDIVES 18%! SRI LANKA 39%! 35%! 36%! 65%! 16%! PHILIPPINES BANGLADESH THAILAND MALAYSIA VIETNAM APAC AVERAGE 32%! 1%! TIMOR-LESTE AUSTRALIA 81%! NEW ZEALAND 89%!
JAN INTERNET PENETRATION IN APAC 2014 We Are Social wearesocial.sg • @wearesocialsg • 20 • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI GLOBAL AVERAGE 89%! 84%! 81%! 79%! 76%! 73%! 73%! 65%! 64%! 59%! 44%! 39%! 39%! 36%! 35%! 33%! 32%! 29%! 25%! 24%! 22%! 18%! 17%! 16%! 11%! 10%! 5%! 2%! 1%! 1%! 0%! NEW ZEALAND SOUTH KOREA AUSTRALIA JAPAN TAIWAN SINGAPORE HONG KONG MALAYSIA MACAU BRUNEI CHINA VIETNAM MALDIVES PHILIPPINES THAILAND FIJI APAC AVERAGE INDONESIA BHUTAN NEPAL BANGLADESH SRI LANKA INDIA MONGOLIA LAOS PAKISTAN CAMBODIA PAPUA NEW GUINEA MYANMAR TIMOR-LESTE NORTH KOREA
JAN INTERNET USERS IN APAC 2014 INDIA MONGOLIA CHINA SOUTH KOREA SRI LANKA PAKISTAN HONG TAIWAN KONG F!I 37M!5.2M!18M! 300K! We Are Social wearesocial.sg • @wearesocialsg • 21 • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI JAPAN SINGAPORE INDONESIA MALDIVES PHILIPPINES BANGLADESH THAILAND MALAYSIA VIETNAM APAC TOTAL TIMOR-LESTE AUSTRALIA NEW ZEALAND 4.0M! 41M!101M! 591M! 73M! 213M! 154K! 3.9M! 20M! 36M! 24M! 38M! 19M! 522K! 1.22B! 10K! 18M! 3.9M! 145K! PAPUA NEW GUINEA
JAN TIME SPENT ON THE INTERNET 2014 We Are Social wearesocial.sg • @wearesocialsg • 22 • Source: GlobalWebIndex 6.2! 5.6! 5.5! 5.3! 5.1! 4.9! 4.7! 4.6! 4.5! 4.5! 3.5! 3.5! 3.5! 2.8! 3.1! 2.5! 2.0! 3.1! 2.6! 2.3! 1.7! 1.9! 1.7! 2.1! 1.0! 1.6! PHILIPPINES MALAYSIA INDONESIA SINGAPORE THAILAND INDIA TAIWAN VIETNAM CHINA AUSTRALIA HONG KONG JAPAN SOUTH KOREA AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE
JAN SOCIAL MEDIA PENETRATION IN APAC 2014 INDIA MONGOLIA CHINA SRI LANKA PAKISTAN HONG TAIWAN KONG F!I 4%!61%!64%! 29%! We Are Social wearesocial.sg • @wearesocialsg • 23 • Sources: US Census Bureau, CNNIC, Tencent, Facebook SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES PHILIPPINES BANGLADESH THAILAND MALAYSIA VIETNAM APAC AVERAGE TIMOR-LESTE AUSTRALIA NEW ZEALAND 59%! 27%!17%! 46%! 25%! 7%! 44%! 9%! 6%! 22%! 36%! 32%! 53%! 22%! 25%! 6%! 57%! 57%! 4%! PAPUA NEW GUINEA
JAN SOCIAL MEDIA PENETRATION IN APAC 2014 We Are Social wearesocial.sg • @wearesocialsg • 24 • Sources: US Census Bureau, CNNIC, Tencent, Facebook GLOBAL AVERAGE 64%! 63%! 61%! 59%! 57%! 55%! 53%! 51%! 46%! 44%! 36%! 32%! 29%! 27%! 25%! 25%! 22%! 22%! 17%! 17%! 11%! 9%! 8%! 7%! 6%! 6%! 6%! 4%! 4%! 2%! 0%! TAIWAN BRUNEI HONG KONG SINGAPORE AUSTRALIA NEW ZEALAND MALAYSIA MACAU CHINA MALDIVES THAILAND PHILIPPINES FIJI SOUTH KOREA APAC AVERAGE INDONESIA MONGOLIA VIETNAM JAPAN BHUTAN NEPAL SRI LANKA CAMBODIA INDIA TIMOR-LESTE LAOS PAKISTAN PAPUA NEW GUINEA BANGLADESH MYANMAR NORTH KOREA
JAN SOCIAL MEDIA USERS IN APAC (MAU) 2014 INDIA MONGOLIA CHINA SRI LANKA PAKISTAN HONG TAIWAN KONG PAPUA NEW GUINEA F!I 5.8M!4.4M!15M! 260K! We Are Social wearesocial.sg • @wearesocialsg • 25 • Sources: US Census Bureau, CNNIC, Tencent, Facebook SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES PHILIPPINES BANGLADESH THAILAND MALAYSIA VIETNAM APAC TOTAL TIMOR-LESTE AUSTRALIA NEW ZEALAND 3.2M! 13M!22M! 623M! 62M! 90M! 174K! 2.0M! 11M! 20M! 24M! 34M! 16M! 720K! 969M! 76K! 13M! 2.4M! 260K!
JAN TIME SPENT ON SOCIAL MEDIA 2014 AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS We Are Social wearesocial.sg • @wearesocialsg • 26 • Sources: US Census Bureau, CNNIC, Tencent, Facebook 4.0! 3.7! 3.3! 2.9! 2.4! 2.4! 2.4! 2.2! 2.1! 2.0! 1.5! 1.0! 0.8! PHILIPPINES THAILAND MALAYSIA INDONESIA INDIA TAIWAN VIETNAM SINGAPORE AUSTRALIA HONG KONG CHINA SOUTH KOREA JAPAN
JAN MOBILE SUBSCRIPTION PENETRATION 2014 INDIA MONGOLIA CHINA SOUTH KOREA JAPAN HONG TAIWAN KONG BANGLADESH 68%!228%!126%! THAILAND MALAYSIA SINGAPORE VIETNAM INDONESIA SRI LANKA PAKISTAN MALDIVES PHILIPPINES F!I 96%! We Are Social wearesocial.sg • @wearesocialsg • 27 • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. APAC AVERAGE TIMOR-LESTE AUSTRALIA NEW ZEALAND 148%! 110%!109%! 89%! 112%! 73%! 142%! 94%! 67%! 145%! 125%! 101%! 139%! 105%! 86%! 53%! 110%! 113%! 42%! PAPUA NEW GUINEA
We Are Social wearesocial.sg • @wearesocialsg • 28 JAN MOBILE SUBSCRIPTION PENETRATION 2014 • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. GLOBAL AVERAGE 277%! 228%! 148%! 145%! 142%! 139%! 126%! 126%! 125%! 113%! 113%! 112%! 110%! 110%! 109%! 105%! 101%! 97%! 96%! 94%! 89%! 86%! 77%! 73%! 68%! 67%! 60%! 53%! 42%! 10%! 7%! MACAU HONG KONG SINGAPORE VIETNAM MALDIVES MALAYSIA TAIWAN CAMBODIA THAILAND BRUNEI NEW ZEALAND INDONESIA AUSTRALIA SOUTH KOREA JAPAN MONGOLIA PHILIPPINES LAOS FIJI SRI LANKA CHINA APAC AVERAGE BHUTAN INDIA BANGLADESH PAKISTAN NEPAL TIMOR-LESTE PAPUA NEW GUINEA MYANMAR NORTH KOREA
JAN MOBILE SUBSCRIPTIONS IN APAC 2014 INDIA MONGOLIA CHINA SOUTH KOREA JAPAN HONG TAIWAN KONG BANGLADESH 111M!16M!29M! THAILAND MALAYSIA SINGAPORE VIETNAM INDONESIA SRI LANKA PAKISTAN MALDIVES PHILIPPINES PAPUA NEW GUINEA F!I 859K! We Are Social wearesocial.sg • @wearesocialsg • 29 • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. APAC TOTAL TIMOR-LESTE AUSTRALIA NEW ZEALAND 8.1M! 54M!138M! 1.2B! 282M! 894M! 561K! 20M! 130M! 134M! 84M! 107M! 41M! 3.4M! 3.3B! 621K! 24M! 4.9M! 2.7M!
JAN MOBILE BROADBAND PENETRATION 2014 INDIA MONGOLIA CHINA SOUTH KOREA JAPAN HONG TAIWAN KONG BANGLADESH 0.2%!74%!46%! THAILAND MALAYSIA SINGAPORE VIETNAM INDONESIA SRI LANKA PAKISTAN MALDIVES PHILIPPINES PAPUA NEW GUINEA F!I 11%! We Are Social wearesocial.sg • @wearesocialsg • 30 • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. APAC AVERAGE TIMOR-LESTE AUSTRALIA NEW ZEALAND 123%! 106%!113%! 17%! 32%! 5%! 22%! 4%! 0.3%! 19%! 0.1%! 4%! 14%! 27%! 17%! NA! 96%! 65%! NA!
We Are Social wearesocial.sg • @wearesocialsg • 31 GLOBAL AVERAGE JAN MOBILE BROADBAND PENETRATION 2014 • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. 123%! 113%! 106%! 96%! 74%! 65%! 46%! 32%! 27%! 22%! 19%! 17%! 17%! 14%! 11%! 8%! 7%! 5%! 4%! 4%! 3%! 1%! 0.3%! 0.2%! 0.1%! N/A! N/A! N/A! N/A! N/A! N/A! SINGAPORE JAPAN SOUTH KOREA AUSTRALIA HONG KONG NEW ZEALAND TAIWAN INDONESIA MONGOLIA MALDIVES VIETNAM CHINA WEIGHTED MALAYSIA FIJI BRUNEI CAMBODIA INDIA SRI LANKA PHILIPPINES BHUTAN LAOS PAKISTAN BANGLADESH THAILAND MYANMAR MACAU NEPAL NORTH KOREA PAPUA NEW GUINEA TIMOR-LESTE
JAN MOBILE BROADBAND SUBSCRIPTIONS 2014 INDIA MONGOLIA CHINA SOUTH KOREA JAPAN HONG TAIWAN KONG BANGLADESH 327K!5.3M!11M! THAILAND MALAYSIA SINGAPORE VIETNAM INDONESIA SRI LANKA PAKISTAN MALDIVES PHILIPPINES PAPUA NEW GUINEA F!I 97K! We Are Social wearesocial.sg • @wearesocialsg • 32 • Sources: International Telecoms Union. Figures represent active subscriptions. APAC TOTAL TIMOR-LESTE AUSTRALIA NEW ZEALAND 6.7M! 52M!144M! 232M! 80M! 60M! 85K! 954K! 580K! 18M! 953K! 4M! 4.0M! 861K! 645M! NA! 21M! 2.8M! NA!
JAN MOBILE SOCIAL PENETRATION (MAU) 2014 INDIA MONGOLIA CHINA SOUTH KOREA JAPAN HONG TAIWAN KONG BANGLADESH 3%!53%!52%! THAILAND MALAYSIA SINGAPORE VIETNAM INDONESIA SRI LANKA PAKISTAN MALDIVES PHILIPPINES PAPUA NEW GUINEA F!I 22%! We Are Social wearesocial.sg • @wearesocialsg • 33 • Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures. APAC AVERAGE TIMOR-LESTE AUSTRALIA NEW ZEALAND 51%! 23%!15%! 49%! 21%! 6%! 34%! 7%! 4%! 18%! 33%! 4%! 44%! 17%! 24%! 7%! 49%! 44%! 4%!
JAN MOBILE SOCIAL PENETRATION (MAU) 2014 We Are Social wearesocial.sg • @wearesocialsg • 34 • Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures. 58%! 53%! 52%! 51%! 49%! 49%! 45%! 44%! 44%! 34%! 33%! 24%! 23%! 23%! 22%! 21%! 18%! 17%! 15%! 13%! 9%! 7%! 7%! 6%! 6%! 5%! 4%! 4%! 3%! 2%! 0%! BRUNEI HONG KONG TAIWAN SINGAPORE CHINA AUSTRALIA MACAU MALAYSIA NEW ZEALAND MALDIVES THAILAND APAC AVERAGE SOUTH KOREA PHILIPPINES FIJI INDONESIA VIETNAM MONGOLIA JAPAN BHUTAN NEPAL CAMBODIA SRI LANKA TIMOR-LESTE INDIA LAOS PAKISTAN PAPUA NEW GUINEA BANGLADESH MYANMAR NORTH KOREA
JAN ACTIVE MOBILE SOCIAL USERS (MAU) 2014 INDIA MONGOLIA CHINA SOUTH KOREA JAPAN HONG TAIWAN KONG BANGLADESH 5.0M!3.8M!12M! THAILAND MALAYSIA SINGAPORE VIETNAM INDONESIA SRI LANKA PAKISTAN MALDIVES PHILIPPINES PAPUA NEW GUINEA F!I 198K! We Are Social wearesocial.sg • @wearesocialsg • 35 • Sources: Facebook, Tencent. Active monthly user figures; China figures are for QQ. APAC TOTAL TIMOR-LESTE AUSTRALIA NEW ZEALAND 2.8M! 11M!19M! 660M! 52M! 72M! 134K! 1.4M! 7.6M! 17M! 22M! 24M! 13M! 540K! 943M! 76K! 11M! 1.9M! 240K!
JAN SOCIAL MEDIA USERS BY DEVICE 2014 ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL MEDIA ON ANY DEVICE # Q # We Are Social wearesocial.sg • @wearesocialsg • 36 • Sources: Facebook, Tencent ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL MEDIA ON MOBILE DEVICES 969,140,200 943,266,600
JAN SOCIAL PENETRATION BY DEVICE 2014 ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF THE TOTAL POPULATION Q Q 25.0% 24.3% We Are Social wearesocial.sg • @wearesocialsg • 37 • Sources: US Census Bureau, Facebook, Tencent ACTIVE MOBILE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL ACTIVE SOCIAL MEDIA USERS 97.3%
INDIVIDUAL COUNTRY DATA We Are Social wearesocial.sg • @wearesocialsg • 38
AUSTRALIA We Are Social wearesocial.sg • @wearesocialsg • 39
AUSTRALIA: SNAPSHOT 22,262,501 TOTAL POPULATION 18,129,727 INTERNET USERS 12,800,000 89% 81% 57% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 24,400,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 11%! RURAL 110% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 40 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 AUSTRALIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 30M 59% 1H 40M We Are Social wearesocial.sg • @wearesocialsg • 41 • Sources: US Census Bureau, GlobalWebIndex
JAN 2014 AUSTRALIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 73% 2H 05M 55% 14% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 42
JAN AUSTRALIA: SOCIAL MEDIA USE 2014 89% 81% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 43 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH 42% 30% 23% 15% 62% 53% 14% 14% 11% 7% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
JAN 2014 AUSTRALIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 44 • Source: GSMA Intelligence 3G 47% 53% 74%
JAN 2014 AUSTRALIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 65% 90% 78% 41% We Are Social wearesocial.sg • @wearesocialsg • 45 • Source: Google’s “Our Mobile Planet” Report
JAN 2014 AUSTRALIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 21.4M 96% 10.8M 49% We Are Social wearesocial.sg • @wearesocialsg • 46 • Sources: US Census Bureau, ITU, Facebook
BANGLADESH We Are Social wearesocial.sg • @wearesocialsg • 47
BANGLADESH: SNAPSHOT 163,654,860 TOTAL POPULATION 36,500,000 INTERNET USERS 5,800,000 28% 4% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 110,675,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 72% RURAL 68% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 48 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 22%
JAN 2014 BANGLADESH: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 49 • Source: GSMA Intelligence 3G 97% 3% 1%
JAN 2014 BANGLADESH: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 327K 0.2% 5.0M 3.1% We Are Social wearesocial.sg • @wearesocialsg • 50 • Sources: US Census Bureau, ITU, Facebook
BHUTAN We Are Social wearesocial.sg • @wearesocialsg • 51
BHUTAN: SNAPSHOT 725,296 TOTAL POPULATION 182,338 INTERNET USERS 122,000 36% 25% 17% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 560,890 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 64% RURAL 77% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 52 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 53 • Source: GSMA Intelligence 3G BHUTAN: CONTRACT TYPE 97% 3% 3%
JAN 2014 BHUTAN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 18K 2.5% 94K 13% We Are Social wearesocial.sg • @wearesocialsg • 54 • Sources: US Census Bureau, ITU, Facebook
BRUNEI DARUSSALAM We Are Social wearesocial.sg • @wearesocialsg • 55
BRUNEI: SNAPSHOT 415,717 TOTAL POPULATION 246,388 INTERNET USERS 260,000 76% 59% 63% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 469,740 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 24% RURAL 113% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 56 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 57 • Source: GSMA Intelligence 3G BRUNEI: CONTRACT TYPE 83% 17% 42%
JAN 2014 BRUNEI: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 32K 7.6% 240K 58% We Are Social wearesocial.sg • @wearesocialsg • 58 • Sources: US Census Bureau, ITU, Facebook
CAMBODIA We Are Social wearesocial.sg • @wearesocialsg • 59
CAMBODIA: SNAPSHOT 15,205,539 TOTAL POPULATION 738,641 INTERNET USERS 1,200,000 20% 5% 8% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 19,105,115 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 80% RURAL 126% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 60 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 CAMBODIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 61 • Source: GSMA Intelligence 3G 95% 5% 11%
JAN 2014 CAMBODIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 1.0M 6.9% 1.1M 7.0% We Are Social wearesocial.sg • @wearesocialsg • 62 • Sources: US Census Bureau, ITU, Facebook
CHINA We Are Social wearesocial.sg • @wearesocialsg • 63
CHINA: DATA SNAPSHOT JAN 2014 1,349,585,838 TOTAL POPULATION 590,560,000 INTERNET USERS 623,300,000 51% 44% 46% ACTIVE QZONE USERS QZONE PENETRATION 1,206,553,000 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 49% RURAL 89% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 64 • Sources: US Census Bureau, CNNIC, Tencent, ITU
JAN 2014 CHINA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 31M 43% 1H 55M We Are Social wearesocial.sg • @wearesocialsg • 65 • Sources: US Census Bureau, GlobalWebIndex
JAN 2014 CHINA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 42% 1H 30M 51% 24% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 66
JAN CHINA: SOCIAL MEDIA USE 2014 98% 83% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 67 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH 76% 75% 74% 56% 87% 62% 53% 51% 35% 30% ANY SOCIAL NETWORK SINA WEIBO QZONE TENCENT WEIBO YOUKU RENREN
JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 68 • Source: GSMA Intelligence 3G CHINA: CONTRACT TYPE 80% 20% 21%
JAN 2014 CHINA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 47% 96% 98% 69% We Are Social wearesocial.sg • @wearesocialsg • 69 • Source: Google’s “Our Mobile Planet” Report
JAN 2014 CHINA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 232M 17% 660M 49% We Are Social wearesocial.sg • @wearesocialsg • 70 • Sources: US Census Bureau, ITU, Facebook Tencent. ‘Active social media users’ is for QQ platform.
F!I We Are Social wearesocial.sg • @wearesocialsg • 71
F!I: SNAPSHOT 896,758 TOTAL POPULATION 300,326 INTERNET USERS 260,000 52% 33% 29% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 858,809 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 48% RURAL 96% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 72 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 73 • Source: GSMA Intelligence 3G F!I: CONTRACT TYPE 95% 5% 8%
JAN 2014 F!I: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 97K 11% 198K 22% We Are Social wearesocial.sg • @wearesocialsg • 74 • Sources: US Census Bureau, ITU, Facebook
HONG KONG We Are Social wearesocial.sg • @wearesocialsg • 75
HONG KONG: SNAPSHOT 7,182,724 TOTAL POPULATION 5,207,762 INTERNET USERS 4,400,000 100% 73% 61% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 16,403,076 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 228% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 76 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 HONG KONG: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 32M 67% 2H 08M We Are Social wearesocial.sg • @wearesocialsg • 77 • Sources: US Census Bureau, GlobalWebIndex
JAN 2014 HONG KONG: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 71% 2H 01M 45% 17% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 78
JAN HONG KONG: SOCIAL MEDIA USE 2014 We Are Social wearesocial.sg • @wearesocialsg • 79 • Source: GlobalWebIndex. Figures represent percentage of internet users. 96% 91% 58% 32% 29% 22% 64% 53% 15% 10% 10% 8% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ INSTAGRAM SINA WEIBO TWITTER
JAN 2014 HONG KONG: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 80 • Source: GSMA Intelligence 3G 49% 51% 57%
JAN 2014 HONG KONG: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 63% 92% 89% 43% We Are Social wearesocial.sg • @wearesocialsg • 81 • Source: Google’s “Our Mobile Planet” Report
JAN 2014 HONG KONG: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 5.3M 74% 3.8M 53% We Are Social wearesocial.sg • @wearesocialsg • 82 • Sources: US Census Bureau, ITU, Facebook
INDIA We Are Social wearesocial.sg • @wearesocialsg • 83
INDIA: SNAPSHOT JAN 2014 1,220,800,359 TOTAL POPULATION 213,000,000 INTERNET USERS 90,000,000 31% 17% 7% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 893,862,000 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 69% RURAL 73% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 84 • Sources: US Census Bureau, IAMAI, Facebook, CIA Factbook
JAN 2014 INDIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 54M 11% 2H 36M We Are Social wearesocial.sg • @wearesocialsg • 85 • Sources: US Census Bureau, GlobalWebIndex
JAN 2014 INDIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 12% 2H 26M 57% 29% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 86
JAN INDIA: SOCIAL MEDIA USE 2014 97% 94% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 87 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH 78% 67% 54% 51% 72% 55% 35% 30% 24% 17% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN ORKUT
JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 88 • Source: GSMA Intelligence 3G INDIA: CONTRACT TYPE 95% 5% 6%
JAN 2014 INDIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 13% 95% 91% 54% We Are Social wearesocial.sg • @wearesocialsg • 89 • Source: Google’s “Our Mobile Planet” Report
JAN 2014 INDIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 59.8M 4.9% 72M 5.9% We Are Social wearesocial.sg • @wearesocialsg • 90 • Sources: US Census Bureau, ITU, Facebook
INDONESIA We Are Social wearesocial.sg • @wearesocialsg • 91
INDONESIA: SNAPSHOT 251,160,124 TOTAL POPULATION 72,700,000 INTERNET USERS 62,000,000 51% 25% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 281,963,665 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 49% RURAL 112% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 92 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 29%
JAN 2014 INDONESIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 27M 14% 2H 30M We Are Social wearesocial.sg • @wearesocialsg • 93 • Sources: US Census Bureau, GlobalWebIndex
JAN 2014 INDONESIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 15% 2H 54M 74% 32% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 94
JAN INDONESIA: SOCIAL MEDIA USE 2014 98% 93% 80% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 95 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH 74% 39% 32% 79% 59% 41% 33% 15% 12% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
JAN 2014 INDONESIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 96 • Source: GSMA Intelligence 3G 99% 1% 22%
JAN 2014 INDONESIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 14% 94% 95% 57% We Are Social wearesocial.sg • @wearesocialsg • 97 • Source: Google’s “Our Mobile Planet” Report
JAN 2014 INDONESIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 80.1M 32% 52M 21% We Are Social wearesocial.sg • @wearesocialsg • 98 • Sources: US Census Bureau, ITU, Facebook
JAPAN We Are Social wearesocial.sg • @wearesocialsg • 99
JAPAN: SNAPSHOT 127,253,075 TOTAL POPULATION 100,684,474 INTERNET USERS 22,000,000 91% 79% 17% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 138,362,823 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 9%! RURAL 109% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 100 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 JAPAN: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 27M 48% 1H 01M We Are Social wearesocial.sg • @wearesocialsg • 101 • Sources: US Census Bureau, GlobalWebIndex
JAN 2014 JAPAN: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 58% 0H 45M 11% 5% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 102
JAN JAPAN: SOCIAL MEDIA USE 2014 66% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 103 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH 39% 38% 25% 17% 2% 42% 22% 22% 8% 2% 1% ANY SOCIAL NETWORK TWITTER FACEBOOK MIXI GOOGLE+ TUMBLR
JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 104 • Source: GSMA Intelligence 3G JAPAN: CONTRACT TYPE 1% 99% 86%
JAN 2014 JAPAN: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 25% 89% 81% 44% We Are Social wearesocial.sg • @wearesocialsg • 105 • Source: Google’s “Our Mobile Planet” Report
JAN 2014 JAPAN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 144M 113% 19.2M 15% We Are Social wearesocial.sg • @wearesocialsg • 106 • Sources: US Census Bureau, ITU, Facebook
LAOS We Are Social wearesocial.sg • @wearesocialsg • 107
LAOS: SNAPSHOT 6,695,166 TOTAL POPULATION 707,871 INTERNET USERS 420,000 34% 11% 6% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 6,492,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 66% RURAL 97% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 108 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 109 • Source: GSMA Intelligence 3G LAOS: CONTRACT TYPE 98% 2% 11%
JAN 2014 LAOS: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 54K 0.8% 360K 5.4% We Are Social wearesocial.sg • @wearesocialsg • 110 • Sources: US Census Bureau, ITU, Facebook
MACAU We Are Social wearesocial.sg • @wearesocialsg • 111
MACAU: SNAPSHOT 583,003 TOTAL POPULATION 371,512 INTERNET USERS 300,000 100% 34% 51% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 1,613,457 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 277% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 112 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 113 • Source: GSMA Intelligence 3G MACAU: CONTRACT TYPE 63% 37% 98%
JAN 2014 MACAU: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # N/A N/A 260K 44.6% We Are Social wearesocial.sg • @wearesocialsg • 114 • Sources: US Census Bureau, ITU, Facebook
MALAYSIA We Are Social wearesocial.sg • @wearesocialsg • 115
MALAYSIA: SNAPSHOT 29,628,392 TOTAL POPULATION 19,200,408 INTERNET USERS 15,600,000 73% 65% 53% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 41,324,700 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 27% RURAL 139% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 116 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 MALAYSIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 36M 58% 3H 03M We Are Social wearesocial.sg • @wearesocialsg • 117 • Sources: US Census Bureau, GlobalWebIndex
JAN 2014 MALAYSIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 64% 3H 17M 58% 28% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 118
JAN MALAYSIA: SOCIAL MEDIA USE 2014 We Are Social wearesocial.sg • @wearesocialsg • 119 • Source: GlobalWebIndex . Figures represent percentage of internet users. 98% 95% 77% 57% 40% 32% 72% 59% 32% 23% 16% 9% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN
JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 120 • Source: GSMA Intelligence 3G MALAYSIA: CONTRACT TYPE 77% 23% 43%
JAN 2014 MALAYSIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 35% 94% 91% 42% We Are Social wearesocial.sg • @wearesocialsg • 121 • Source: Google’s “Our Mobile Planet” Report
JAN 2014 MALAYSIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 4.0M 14% 13M 44% We Are Social wearesocial.sg • @wearesocialsg • 122 • Sources: US Census Bureau, ITU, Facebook
MALDIVES We Are Social wearesocial.sg • @wearesocialsg • 123
MALDIVES: SNAPSHOT 393,988 TOTAL POPULATION 153,560 INTERNET USERS 174,000 41% 39% 44% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 560,547 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 59% RURAL 142% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 124 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 MALDIVES: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 125 • Source: GSMA Intelligence 3G 87% 13% 10%
JAN 2014 MALDIVES: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 85K 22% 134K 34% We Are Social wearesocial.sg • @wearesocialsg • 126 • Sources: US Census Bureau, ITU, Facebook
MONGOLIA We Are Social wearesocial.sg • @wearesocialsg • 127
MONGOLIA: SNAPSHOT 3,226,516 TOTAL POPULATION 521,520 INTERNET USERS 720,000 69% 22% 16% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 3,375,205 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 31% RURAL 105% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 128 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 MONGOLIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 129 • Source: GSMA Intelligence 3G 96% 4% 21%
JAN 2014 MONGOLIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 861K 27% 540K 17% We Are Social wearesocial.sg • @wearesocialsg • 130 • Sources: US Census Bureau, ITU, Facebook
MYANMAR We Are Social wearesocial.sg • @wearesocialsg • 131
MYANMAR: SNAPSHOT 55,167,330 TOTAL POPULATION 583,564 INTERNET USERS 1,240,000 33% 67% 1% 2% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 5,440,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION RURAL 10% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 132 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 MYANMAR: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 133 • Source: GSMA Intelligence 3G 99% 1% 14%
JAN 2014 MYANMAR: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # N/A N/A 1.1M 2.0% We Are Social wearesocial.sg • @wearesocialsg • 134 • Sources: US Census Bureau, ITU, Facebook
NEPAL We Are Social wearesocial.sg • @wearesocialsg • 135
NEPAL: SNAPSHOT 30,430,267 TOTAL POPULATION 7,300,000 INTERNET USERS 3,200,000 31% 11% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 16,380,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 69% RURAL 54% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 136 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 24%
JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 137 • Source: GSMA Intelligence 3G NEPAL: CONTRACT TYPE 94% 6% 2%
JAN 2014 NEPAL: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # N/A N/A 2.8M 9.2% We Are Social wearesocial.sg • @wearesocialsg • 138 • Sources: US Census Bureau, ITU, Facebook
NEW ZEALAND We Are Social wearesocial.sg • @wearesocialsg • 139
NEW ZEALAND: SNAPSHOT 4,365,113 TOTAL POPULATION 3,873,982 INTERNET USERS 2,400,000 86% 55% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 4,922,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 14% RURAL 89% 113% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 140 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 NEW ZEALAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 141 • Source: GSMA Intelligence 3G 65% 35% 65%
JAN 2014 NEW ZEALAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 54% 89% 74% 33% We Are Social wearesocial.sg • @wearesocialsg • 142 • Source: Google’s “Our Mobile Planet” Report
JAN 2014 NEW ZEALAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 2.8M 65% 1.9M 44% We Are Social wearesocial.sg • @wearesocialsg • 143 • Sources: US Census Bureau, ITU, Facebook
NORTH KOREA We Are Social wearesocial.sg • @wearesocialsg • 144
NORTH KOREA: SNAPSHOT 24,720,407 TOTAL POPULATION [N/A] INTERNET USERS 8,200 60% [N/A] 0.03% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 1,700,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 40% RURAL 7% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 145 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 NORTH KOREA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 146 • Source: GSMA Intelligence 3G 100% 0% 100%
JAN 2014 NORTH KOREA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # N/A N/A 4,600 ~0% We Are Social wearesocial.sg • @wearesocialsg • 147 • Sources: US Census Bureau, ITU, Facebook
PAKISTAN We Are Social wearesocial.sg • @wearesocialsg • 148
PAKISTAN: SNAPSHOT 193,238,868 TOTAL POPULATION 19,800,000 INTERNET USERS 11,400,000 36% 10% 6% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 129,583,076 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 64% RURAL 67% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 149 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 150 • Source: GSMA Intelligence 3G PAKISTAN: CONTRACT TYPE 97% 3% 3%
JAN 2014 PAKISTAN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 580K 0.3% 7.6M 3.9% We Are Social wearesocial.sg • @wearesocialsg • 151 • Sources: US Census Bureau, ITU, Facebook
PAPUA NEW GUINEA We Are Social wearesocial.sg • @wearesocialsg • 152
PAPUA NEW GUINEA: SNAPSHOT 6,341,902 TOTAL POPULATION 145,256 INTERNET USERS 260,000 13% 2% 4% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 2,709,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 87% RURAL 42% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 153 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
JAN 2014 PAPUA NEW GUINEA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 154 • Source: GSMA Intelligence 3G 84% 16% 8%
JAN 2014 PAPUA NEW GUINEA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # N/A N/A 240K 3.7% We Are Social wearesocial.sg • @wearesocialsg • 155 • Sources: US Census Bureau, ITU, Facebook
PHILIPPINES We Are Social wearesocial.sg • @wearesocialsg • 156
PHILIPPINES: SNAPSHOT 105,720,644 TOTAL POPULATION 37,602,976 INTERNET USERS 34,000,000 49% 36% 32% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 106,987,098 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 51% RURAL 101% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 157 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 PHILIPPINES: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 6H 12M 31% 2H 48M We Are Social wearesocial.sg • @wearesocialsg • 158 • Sources: US Census Bureau, GlobalWebIndex
JAN 2014 PHILIPPINES: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 35% 4H 01M 62% 29% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 159
JAN PHILIPPINES: SOCIAL MEDIA USE 2014 We Are Social wearesocial.sg • @wearesocialsg • 160 • Source: GlobalWebIndex . Figures represent percentage of internet users. 98% 97% 81% 69% 42% 39% 78% 69% 40% 39% 20% 14% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ INSTAGRAM LINKEDIN
JAN 2014 PHILIPPINES: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 161 • Source: GSMA Intelligence 3G 96% 4% 30%
JAN 2014 PHILIPPINES: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 39% 93% 88% 32% We Are Social wearesocial.sg • @wearesocialsg • 162 • Source: Google’s “Our Mobile Planet” Report
JAN 2014 PHILIPPINES: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 4.0M 3.8% 24M 23% We Are Social wearesocial.sg • @wearesocialsg • 163 • Sources: US Census Bureau, ITU, Facebook
SINGAPORE We Are Social wearesocial.sg • @wearesocialsg • 164
SINGAPORE: SNAPSHOT 5,460,302 TOTAL POPULATION 3,971,318 INTERNET USERS 3,200,000 100% 73% 59% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 8,063,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 148% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 165 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 SINGAPORE: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 16M 64% 1H 57M We Are Social wearesocial.sg • @wearesocialsg • 166 • Sources: US Census Bureau, GlobalWebIndex
JAN 2014 SINGAPORE: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 70% 2H 10M 49% 18% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 167
JAN SINGAPORE: SOCIAL MEDIA USE 2014 96% 92% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 168 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH 54% 45% 36% 25% 68% 59% 19% 18% 13% 12% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
JAN 2014 SINGAPORE: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 169 • Source: GSMA Intelligence 3G 47% 53% 55%
JAN 2014 SINGAPORE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 72% 96% 87% 44% We Are Social wearesocial.sg • @wearesocialsg • 170 • Source: Google’s “Our Mobile Planet” Report
JAN 2014 SINGAPORE: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 6.7M 123% 2.8M 51% We Are Social wearesocial.sg • @wearesocialsg • 171 • Sources: US Census Bureau, ITU, Facebook
SOUTH KOREA We Are Social wearesocial.sg • @wearesocialsg • 172
SOUTH KOREA: SNAPSHOT 48,955,203 TOTAL POPULATION 41,091,681 INTERNET USERS 13,000,000 83% 84% 27% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 53,624,427 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 17% RURAL 110% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 173 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 SOUTH KOREA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 27M 75% 1H 35M We Are Social wearesocial.sg • @wearesocialsg • 174 • Sources: US Census Bureau, GlobalWebIndex
JAN 2014 SOUTH KOREA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 74% 1H 01M 37% 17% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 175
JAN SOUTH KOREA: SOCIAL MEDIA USE 2014 84% 75% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 176 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH 56% 38% 33% 8% 48% 36% 22% 7% 7% 1% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ ME2DAY NATE CONNECT
JAN 2014 SOUTH KOREA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 177 • Source: GSMA Intelligence 3G 3% 97% 64%
JAN 2014 SOUTH KOREA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 73% 94% 94% 56% We Are Social wearesocial.sg • @wearesocialsg • 178 • Source: Google’s “Our Mobile Planet” Report
JAN 2014 SOUTH KOREA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 51.9M 106% 11.4M 23% We Are Social wearesocial.sg • @wearesocialsg • 179 • Sources: US Census Bureau, ITU, Facebook
SRI LANKA We Are Social wearesocial.sg • @wearesocialsg • 180
SRI LANKA: SNAPSHOT 21,675,648 TOTAL POPULATION 3,927,948 INTERNET USERS 2,000,000 15% 18% 9% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 20,324,070 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 85% RURAL 94% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 181 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 SRI LANKA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 182 • Source: GSMA Intelligence 3G 91% 9% 13%
JAN 2014 SRI LANKA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 953K 4.4% 1.4M 6.6% We Are Social wearesocial.sg • @wearesocialsg • 183 • Sources: US Census Bureau, ITU, Facebook
TAIWAN We Are Social wearesocial.sg • @wearesocialsg • 184
TAIWAN: SNAPSHOT 23,299,716 TOTAL POPULATION 17,656,414 INTERNET USERS 15,000,000 78% 76% 64% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 29,455,219 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 22% RURAL 126% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 185 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 TAIWAN: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 40M 62% 2H 19M We Are Social wearesocial.sg • @wearesocialsg • 186 • Sources: US Census Bureau, GlobalWebIndex
JAN 2014 TAIWAN: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 73% 2H 24M 41% 23% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 187
JAN TAIWAN: SOCIAL MEDIA USE 2014 We Are Social wearesocial.sg • @wearesocialsg • 188 • Source: GlobalWebIndex . Figures represent percentage of internet users. 95% 92% 70% 25% 23% 18% 67% 60% 25% 7% #N/A 5% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER #N/A PLURK
JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 189 • Source: GSMA Intelligence 3G TAIWAN: CONTRACT TYPE 14% 86% 70%
JAN 2014 TAIWAN: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 51% 95% 87% 37% We Are Social wearesocial.sg • @wearesocialsg • 190 • Source: Google’s “Our Mobile Planet” Report
JAN 2014 TAIWAN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 10.7M 46% 12.2M 53% We Are Social wearesocial.sg • @wearesocialsg • 191 • Sources: US Census Bureau, ITU, Facebook
THAILAND We Are Social wearesocial.sg • @wearesocialsg • 192
THAILAND: SNAPSHOT 67,448,120 TOTAL POPULATION 23,860,000 INTERNET USERS 24,000,000 34% 35% 36% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 84,075,036 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 66% RURAL 125% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 193 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 THAILAND: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 07M 24% 3H 04M We Are Social wearesocial.sg • @wearesocialsg • 194 • Sources: US Census Bureau, GlobalWebIndex
JAN 2014 THAILAND: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 25% 3H 39M 50% 36% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 195
JAN THAILAND: SOCIAL MEDIA USE 2014 97% 96% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 196 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH 69% 57% 40% 23% 76% 68% 36% 32% 22% 7% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN
JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 197 • Source: GSMA Intelligence 3G THAILAND: CONTRACT TYPE 89% 11% 12%
JAN 2014 THAILAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 31% 95% 94% 51% We Are Social wearesocial.sg • @wearesocialsg • 198 • Source: Google’s “Our Mobile Planet” Report
JAN 2014 THAILAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 67K 0.1% 22M 33% We Are Social wearesocial.sg • @wearesocialsg • 199 • Sources: US Census Bureau, ITU, Facebook
TIMOR-LESTE We Are Social wearesocial.sg • @wearesocialsg • 200
TIMOR-LESTE: SNAPSHOT 1,172,390 TOTAL POPULATION 10,461 INTERNET USERS 76,000 28% 1% 6% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 621,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 72% RURAL 53% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 201 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 TIMOR-LESTE: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 202 • Source: GSMA Intelligence 3G 98% 2% N/A
JAN 2014 TIMOR-LESTE: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # N/A N/A 76K 6.5% We Are Social wearesocial.sg • @wearesocialsg • 203 • Sources: US Census Bureau, ITU, Facebook
VIETNAM We Are Social wearesocial.sg • @wearesocialsg • 204
VIETNAM: SNAPSHOT 92,477,857 TOTAL POPULATION 36,140,967 INTERNET USERS 20,000,000 31% 39% 22% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 134,066,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 69% RURAL 145% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 205 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014 VIETNAM: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 37M 34% 1H 43M We Are Social wearesocial.sg • @wearesocialsg • 206 • Sources: US Census Bureau, GlobalWebIndex
JAN 2014 VIETNAM: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 38% 2H 23M 58% 25% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 207
JAN VIETNAM: SOCIAL MEDIA USE 2014 We Are Social wearesocial.sg • @wearesocialsg • 208 • Source: GlobalWebIndex . Figures represent percentage of internet users. 97% 95% 76% 45% 22% 18% 81% 67% 34% 16% 8% 5% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN PINTEREST
JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 209 • Source: GSMA Intelligence 3G VIETNAM: CONTRACT TYPE 89% 11% 16%
JAN 2014 VIETNAM: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 20% 97% 95% 60% We Are Social wearesocial.sg • @wearesocialsg • 210 • Source: Google’s “Our Mobile Planet” Report
JAN 2014 VIETNAM: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 17.6M 19% 17M 18% We Are Social wearesocial.sg • @wearesocialsg • 211 • Sources: US Census Bureau, ITU, Facebook
FIND OUT MORE AT WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 250
DATA SOURCES USED IN THIS REPORT Population data Latest available data from the United States Census Bureau (mid-2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage data extrapolated from GlobalWebIndex (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo, Twitter, and VKontakte, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms(Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government Factbook, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms (Q3 2013), and Google’s Our Mobile Planet Report (May 2013). We Are Social wearesocial.sg • @wearesocialsg • 213
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social Making Friends & Influencing People • 45
WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social Making Friends & Influencing People • 46

Recommended

2015 Digital Marketing, Social Media und Mobile Marketing Trends
2015 Digital Marketing, Social Media und Mobile Marketing Trends2015 Digital Marketing, Social Media und Mobile Marketing Trends
2015 Digital Marketing, Social Media und Mobile Marketing TrendsGnocchi / Digital Marketing
 
Online Behavior of Macau Inbound travelers 2015
Online Behavior of Macau Inbound travelers 2015Online Behavior of Macau Inbound travelers 2015
Online Behavior of Macau Inbound travelers 2015Hester Lam
 
SEA Digital Consumer Report 2011
SEA Digital Consumer Report 2011SEA Digital Consumer Report 2011
SEA Digital Consumer Report 2011Truong Bang - Mr.
 
Philippines Social Media Slides
Philippines Social Media SlidesPhilippines Social Media Slides
Philippines Social Media Slidesguest9a7c03
 
Digital in Australia June 2016
Digital in Australia June 2016Digital in Australia June 2016
Digital in Australia June 2016We Are Social Singapore
 
Digital In Singapore The Numbers
Digital In Singapore The NumbersDigital In Singapore The Numbers
Digital In Singapore The NumbersAaron Gomez
 
Philippines mobile internet trends
Philippines mobile internet trendsPhilippines mobile internet trends
Philippines mobile internet trendsOn Device Research
 
Future of Philippine Media
Future of Philippine MediaFuture of Philippine Media
Future of Philippine MediaPLAI STRLC
 

Recommended

2015 Digital Marketing, Social Media und Mobile Marketing Trends
2015 Digital Marketing, Social Media und Mobile Marketing Trends2015 Digital Marketing, Social Media und Mobile Marketing Trends
2015 Digital Marketing, Social Media und Mobile Marketing TrendsGnocchi / Digital Marketing
 
Online Behavior of Macau Inbound travelers 2015
Online Behavior of Macau Inbound travelers 2015Online Behavior of Macau Inbound travelers 2015
Online Behavior of Macau Inbound travelers 2015Hester Lam
 
SEA Digital Consumer Report 2011
SEA Digital Consumer Report 2011SEA Digital Consumer Report 2011
SEA Digital Consumer Report 2011Truong Bang - Mr.
 
Philippines Social Media Slides
Philippines Social Media SlidesPhilippines Social Media Slides
Philippines Social Media Slidesguest9a7c03
 
Digital in Australia June 2016
Digital in Australia June 2016Digital in Australia June 2016
Digital in Australia June 2016We Are Social Singapore
 
Digital In Singapore The Numbers
Digital In Singapore The NumbersDigital In Singapore The Numbers
Digital In Singapore The NumbersAaron Gomez
 
Philippines mobile internet trends
Philippines mobile internet trendsPhilippines mobile internet trends
Philippines mobile internet trendsOn Device Research
 
Future of Philippine Media
Future of Philippine MediaFuture of Philippine Media
Future of Philippine MediaPLAI STRLC
 
2014 ASIA-PACIFIC DIGITAL OVERVIEW
2014 ASIA-PACIFIC DIGITAL OVERVIEW2014 ASIA-PACIFIC DIGITAL OVERVIEW
2014 ASIA-PACIFIC DIGITAL OVERVIEWQuynh LE
 
Digitally poised india 2014-15
Digitally poised india 2014-15Digitally poised india 2014-15
Digitally poised india 2014-15hemant chadda
 
Smartphone User Persona Report 2015 - Philippines
Smartphone User Persona Report 2015 - PhilippinesSmartphone User Persona Report 2015 - Philippines
Smartphone User Persona Report 2015 - PhilippinesVserv
 
Nigeria: State Of Digital Media
Nigeria: State Of Digital MediaNigeria: State Of Digital Media
Nigeria: State Of Digital MediaEniola Moronfolu
 
2016-Digital-Consumer-View-Asia-Report-Experian.PDF
2016-Digital-Consumer-View-Asia-Report-Experian.PDF2016-Digital-Consumer-View-Asia-Report-Experian.PDF
2016-Digital-Consumer-View-Asia-Report-Experian.PDFRoy Chan
 
Nigeria state of digital media 2014
Nigeria state of digital media 2014Nigeria state of digital media 2014
Nigeria state of digital media 2014Eniola Moronfolu
 
African Digital Market Research 2016 - Amanda
African Digital Market Research 2016 - AmandaAfrican Digital Market Research 2016 - Amanda
African Digital Market Research 2016 - AmandaAmanda Louw Bester
 
Nielsen sea cross platform report 2014- Vietnam
Nielsen sea cross platform report 2014- VietnamNielsen sea cross platform report 2014- Vietnam
Nielsen sea cross platform report 2014- VietnamVietguys - Mobile Marketing Solutions
 
Comscore Whitebook | 2013 Southeast Asia Digital Future in Focus
Comscore Whitebook | 2013 Southeast Asia Digital Future in FocusComscore Whitebook | 2013 Southeast Asia Digital Future in Focus
Comscore Whitebook | 2013 Southeast Asia Digital Future in FocusThao Trinh Xuan
 
Internet, Smartphone & Social Media usage statistics by RapidValue Solutions
Internet, Smartphone & Social Media usage statistics by RapidValue SolutionsInternet, Smartphone & Social Media usage statistics by RapidValue Solutions
Internet, Smartphone & Social Media usage statistics by RapidValue SolutionsRapidValue
 
Social Media in Singapore
Social Media in SingaporeSocial Media in Singapore
Social Media in SingaporeLaundrylicious
 
Social Media statistics
Social Media statisticsSocial Media statistics
Social Media statisticsPraful Anchaliya
 
Nielsen Research: Mobile consumer report 2013
Nielsen Research: Mobile consumer report 2013Nielsen Research: Mobile consumer report 2013
Nielsen Research: Mobile consumer report 2013Mitya Voskresensky
 
Social Media Trends Report 2015
Social Media Trends Report 2015Social Media Trends Report 2015
Social Media Trends Report 2015Hellocomputer
 
Bilal Al Mourad - Ipsos - ICT Kuwait 2015 - MASHUP MENA Conference
Bilal Al Mourad - Ipsos - ICT Kuwait 2015 - MASHUP MENA Conference Bilal Al Mourad - Ipsos - ICT Kuwait 2015 - MASHUP MENA Conference
Bilal Al Mourad - Ipsos - ICT Kuwait 2015 - MASHUP MENA Conference Center of Digital Excellence, CODE Inc
 
UK digital marketing overview June 2016
UK digital marketing overview June 2016UK digital marketing overview June 2016
UK digital marketing overview June 2016Krishna De
 
Middle East Social Media Summit and Award 2016
Middle East Social Media Summit and Award 2016Middle East Social Media Summit and Award 2016
Middle East Social Media Summit and Award 2016Andrew Chow ✯ Keynote Speaker ✯
 
2014 Asian Mobile Landscape
2014 Asian Mobile Landscape 2014 Asian Mobile Landscape
2014 Asian Mobile Landscape Self-employed
 
Mobile MENA Internet users Survey
Mobile MENA Internet users SurveyMobile MENA Internet users Survey
Mobile MENA Internet users SurveySpot On PR
 
Internet users statistics & trends: Brazil, Russia, India, China, Indonesia
Internet users statistics & trends: Brazil, Russia, India, China, IndonesiaInternet users statistics & trends: Brazil, Russia, India, China, Indonesia
Internet users statistics & trends: Brazil, Russia, India, China, IndonesiaVaibhav Agarwal
 
Hành vi và xu hướng sử dụng Internet tại Việt Nam
Hành vi và xu hướng sử dụng Internet tại Việt NamHành vi và xu hướng sử dụng Internet tại Việt Nam
Hành vi và xu hướng sử dụng Internet tại Việt Namwe20
 
Report on Vietnam Internet resources 2014
Report on Vietnam Internet resources 2014Report on Vietnam Internet resources 2014
Report on Vietnam Internet resources 2014we20
 

More Related Content

What's hot

2014 ASIA-PACIFIC DIGITAL OVERVIEW
2014 ASIA-PACIFIC DIGITAL OVERVIEW2014 ASIA-PACIFIC DIGITAL OVERVIEW
2014 ASIA-PACIFIC DIGITAL OVERVIEWQuynh LE
 
Digitally poised india 2014-15
Digitally poised india 2014-15Digitally poised india 2014-15
Digitally poised india 2014-15hemant chadda
 
Smartphone User Persona Report 2015 - Philippines
Smartphone User Persona Report 2015 - PhilippinesSmartphone User Persona Report 2015 - Philippines
Smartphone User Persona Report 2015 - PhilippinesVserv
 
Nigeria: State Of Digital Media
Nigeria: State Of Digital MediaNigeria: State Of Digital Media
Nigeria: State Of Digital MediaEniola Moronfolu
 
2016-Digital-Consumer-View-Asia-Report-Experian.PDF
2016-Digital-Consumer-View-Asia-Report-Experian.PDF2016-Digital-Consumer-View-Asia-Report-Experian.PDF
2016-Digital-Consumer-View-Asia-Report-Experian.PDFRoy Chan
 
Nigeria state of digital media 2014
Nigeria state of digital media 2014Nigeria state of digital media 2014
Nigeria state of digital media 2014Eniola Moronfolu
 
African Digital Market Research 2016 - Amanda
African Digital Market Research 2016 - AmandaAfrican Digital Market Research 2016 - Amanda
African Digital Market Research 2016 - AmandaAmanda Louw Bester
 
Comscore Whitebook | 2013 Southeast Asia Digital Future in Focus
Comscore Whitebook | 2013 Southeast Asia Digital Future in FocusComscore Whitebook | 2013 Southeast Asia Digital Future in Focus
Comscore Whitebook | 2013 Southeast Asia Digital Future in FocusThao Trinh Xuan
 
Internet, Smartphone & Social Media usage statistics by RapidValue Solutions
Internet, Smartphone & Social Media usage statistics by RapidValue SolutionsInternet, Smartphone & Social Media usage statistics by RapidValue Solutions
Internet, Smartphone & Social Media usage statistics by RapidValue SolutionsRapidValue
 
Social Media in Singapore
Social Media in SingaporeSocial Media in Singapore
Social Media in SingaporeLaundrylicious
 
Nielsen Research: Mobile consumer report 2013
Nielsen Research: Mobile consumer report 2013Nielsen Research: Mobile consumer report 2013
Nielsen Research: Mobile consumer report 2013Mitya Voskresensky
 
Social Media Trends Report 2015
Social Media Trends Report 2015Social Media Trends Report 2015
Social Media Trends Report 2015Hellocomputer
 
UK digital marketing overview June 2016
UK digital marketing overview June 2016UK digital marketing overview June 2016
UK digital marketing overview June 2016Krishna De
 
2014 Asian Mobile Landscape
2014 Asian Mobile Landscape 2014 Asian Mobile Landscape
2014 Asian Mobile Landscape Self-employed
 
Mobile MENA Internet users Survey
Mobile MENA Internet users SurveyMobile MENA Internet users Survey
Mobile MENA Internet users SurveySpot On PR
 
Internet users statistics & trends: Brazil, Russia, India, China, Indonesia
Internet users statistics & trends: Brazil, Russia, India, China, IndonesiaInternet users statistics & trends: Brazil, Russia, India, China, Indonesia
Internet users statistics & trends: Brazil, Russia, India, China, IndonesiaVaibhav Agarwal
 

What's hot (20)

2014 ASIA-PACIFIC DIGITAL OVERVIEW
2014 ASIA-PACIFIC DIGITAL OVERVIEW2014 ASIA-PACIFIC DIGITAL OVERVIEW
2014 ASIA-PACIFIC DIGITAL OVERVIEW
 
Digitally poised india 2014-15
Digitally poised india 2014-15Digitally poised india 2014-15
Digitally poised india 2014-15
 
Smartphone User Persona Report 2015 - Philippines
Smartphone User Persona Report 2015 - PhilippinesSmartphone User Persona Report 2015 - Philippines
Smartphone User Persona Report 2015 - Philippines
 
Nigeria: State Of Digital Media
Nigeria: State Of Digital MediaNigeria: State Of Digital Media
Nigeria: State Of Digital Media
 
2016-Digital-Consumer-View-Asia-Report-Experian.PDF
2016-Digital-Consumer-View-Asia-Report-Experian.PDF2016-Digital-Consumer-View-Asia-Report-Experian.PDF
2016-Digital-Consumer-View-Asia-Report-Experian.PDF
 
Nigeria state of digital media 2014
Nigeria state of digital media 2014Nigeria state of digital media 2014
Nigeria state of digital media 2014
 
African Digital Market Research 2016 - Amanda
African Digital Market Research 2016 - AmandaAfrican Digital Market Research 2016 - Amanda
African Digital Market Research 2016 - Amanda
 
Nielsen sea cross platform report 2014- Vietnam
Nielsen sea cross platform report 2014- VietnamNielsen sea cross platform report 2014- Vietnam
Nielsen sea cross platform report 2014- Vietnam
 
Comscore Whitebook | 2013 Southeast Asia Digital Future in Focus
Comscore Whitebook | 2013 Southeast Asia Digital Future in FocusComscore Whitebook | 2013 Southeast Asia Digital Future in Focus
Comscore Whitebook | 2013 Southeast Asia Digital Future in Focus
 
Internet, Smartphone & Social Media usage statistics by RapidValue Solutions
Internet, Smartphone & Social Media usage statistics by RapidValue SolutionsInternet, Smartphone & Social Media usage statistics by RapidValue Solutions
Internet, Smartphone & Social Media usage statistics by RapidValue Solutions
 
Social Media in Singapore
Social Media in SingaporeSocial Media in Singapore
Social Media in Singapore
 
Social Media statistics
Social Media statisticsSocial Media statistics
Social Media statistics
 
Nielsen Research: Mobile consumer report 2013
Nielsen Research: Mobile consumer report 2013Nielsen Research: Mobile consumer report 2013
Nielsen Research: Mobile consumer report 2013
 
Social Media Trends Report 2015
Social Media Trends Report 2015Social Media Trends Report 2015
Social Media Trends Report 2015
 
Bilal Al Mourad - Ipsos - ICT Kuwait 2015 - MASHUP MENA Conference
Bilal Al Mourad - Ipsos - ICT Kuwait 2015 - MASHUP MENA Conference Bilal Al Mourad - Ipsos - ICT Kuwait 2015 - MASHUP MENA Conference
Bilal Al Mourad - Ipsos - ICT Kuwait 2015 - MASHUP MENA Conference
 
UK digital marketing overview June 2016
UK digital marketing overview June 2016UK digital marketing overview June 2016
UK digital marketing overview June 2016
 
Middle East Social Media Summit and Award 2016
Middle East Social Media Summit and Award 2016Middle East Social Media Summit and Award 2016
Middle East Social Media Summit and Award 2016
 
2014 Asian Mobile Landscape
2014 Asian Mobile Landscape 2014 Asian Mobile Landscape
2014 Asian Mobile Landscape
 
Mobile MENA Internet users Survey
Mobile MENA Internet users SurveyMobile MENA Internet users Survey
Mobile MENA Internet users Survey
 
Internet users statistics & trends: Brazil, Russia, India, China, Indonesia
Internet users statistics & trends: Brazil, Russia, India, China, IndonesiaInternet users statistics & trends: Brazil, Russia, India, China, Indonesia
Internet users statistics & trends: Brazil, Russia, India, China, Indonesia
 

Viewers also liked

Hành vi và xu hướng sử dụng Internet tại Việt Nam
Hành vi và xu hướng sử dụng Internet tại Việt NamHành vi và xu hướng sử dụng Internet tại Việt Nam
Hành vi và xu hướng sử dụng Internet tại Việt Namwe20
 
Report on Vietnam Internet resources 2014
Report on Vietnam Internet resources 2014Report on Vietnam Internet resources 2014
Report on Vietnam Internet resources 2014we20
 
Báo Cáo Hành Vi Người Tiêu Dùng Online
Báo Cáo Hành Vi Người Tiêu Dùng OnlineBáo Cáo Hành Vi Người Tiêu Dùng Online
Báo Cáo Hành Vi Người Tiêu Dùng Onlinewe20
 
Bao cao tai nguyen Internet 2014
Bao cao tai nguyen Internet 2014Bao cao tai nguyen Internet 2014
Bao cao tai nguyen Internet 2014we20
 
Nielsen SEA Cross-platform Report 2014
Nielsen SEA Cross-platform Report 2014Nielsen SEA Cross-platform Report 2014
Nielsen SEA Cross-platform Report 2014we20
 
Vietnam Start-up Ecosystem 2015 - Q1/2016
Vietnam Start-up Ecosystem 2015 - Q1/2016Vietnam Start-up Ecosystem 2015 - Q1/2016
Vietnam Start-up Ecosystem 2015 - Q1/2016Duy Pham
 
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
 
Singapore startup ecosystem and entrepreneur toolbox - Aug 2015
Singapore startup ecosystem and entrepreneur toolbox - Aug 2015Singapore startup ecosystem and entrepreneur toolbox - Aug 2015
Singapore startup ecosystem and entrepreneur toolbox - Aug 2015Arnaud Bonzom
 
Vietnam Mobile Report Q3 2016
Vietnam Mobile Report Q3 2016Vietnam Mobile Report Q3 2016
Vietnam Mobile Report Q3 2016Appota Group
 
Fintech Vietnam Startups Report
Fintech Vietnam Startups ReportFintech Vietnam Startups Report
Fintech Vietnam Startups ReportChristian König
 

Viewers also liked (12)

Hành vi và xu hướng sử dụng Internet tại Việt Nam
Hành vi và xu hướng sử dụng Internet tại Việt NamHành vi và xu hướng sử dụng Internet tại Việt Nam
Hành vi và xu hướng sử dụng Internet tại Việt Nam
 
Report on Vietnam Internet resources 2014
Report on Vietnam Internet resources 2014Report on Vietnam Internet resources 2014
Report on Vietnam Internet resources 2014
 
Báo Cáo Hành Vi Người Tiêu Dùng Online
Báo Cáo Hành Vi Người Tiêu Dùng OnlineBáo Cáo Hành Vi Người Tiêu Dùng Online
Báo Cáo Hành Vi Người Tiêu Dùng Online
 
Bao cao tai nguyen Internet 2014
Bao cao tai nguyen Internet 2014Bao cao tai nguyen Internet 2014
Bao cao tai nguyen Internet 2014
 
Nielsen SEA Cross-platform Report 2014
Nielsen SEA Cross-platform Report 2014Nielsen SEA Cross-platform Report 2014
Nielsen SEA Cross-platform Report 2014
 
Vietnam Start-up Ecosystem 2015 - Q1/2016
Vietnam Start-up Ecosystem 2015 - Q1/2016Vietnam Start-up Ecosystem 2015 - Q1/2016
Vietnam Start-up Ecosystem 2015 - Q1/2016
 
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...
 
Vietnamese social media behavior 2016
Vietnamese social media behavior 2016Vietnamese social media behavior 2016
Vietnamese social media behavior 2016
 
Singapore startup ecosystem and entrepreneur toolbox - Aug 2015
Singapore startup ecosystem and entrepreneur toolbox - Aug 2015Singapore startup ecosystem and entrepreneur toolbox - Aug 2015
Singapore startup ecosystem and entrepreneur toolbox - Aug 2015
 
Vietnam Mobile Report Q3 2016
Vietnam Mobile Report Q3 2016Vietnam Mobile Report Q3 2016
Vietnam Mobile Report Q3 2016
 
Fintech Vietnam Startups Report
Fintech Vietnam Startups ReportFintech Vietnam Startups Report
Fintech Vietnam Startups Report
 
Digital in 2016
Digital in 2016Digital in 2016
Digital in 2016
 

Similar to 2014 ASIA-PACIFIC DIGITAL OVERVIEW

Báo cáo thống kê digital Châu Á - Thái Bình Dương 2014
Báo cáo thống kê digital Châu Á - Thái Bình Dương 2014Báo cáo thống kê digital Châu Á - Thái Bình Dương 2014
Báo cáo thống kê digital Châu Á - Thái Bình Dương 2014GAPIT Communications JSC.
 
Asia pacific digital overview 2014
Asia pacific digital overview 2014Asia pacific digital overview 2014
Asia pacific digital overview 2014Phuong Le Dinh
 
Asia Pacific Digital Mobile 2014 Insights
Asia Pacific Digital Mobile 2014 Insights Asia Pacific Digital Mobile 2014 Insights
Asia Pacific Digital Mobile 2014 Insights James Woodworth
 
We are social guide to social digital and mobile in apac 2014
We are social guide to social digital and mobile in apac 2014We are social guide to social digital and mobile in apac 2014
We are social guide to social digital and mobile in apac 2014Robin Ng
 
2014 asia pacific digital overview
2014 asia pacific digital overview2014 asia pacific digital overview
2014 asia pacific digital overviewTruong Minh Yen
 
SUMMARY DIGITAL OVERVIEW ASIA PACIFIC 2014
SUMMARY DIGITAL OVERVIEW ASIA PACIFIC 2014SUMMARY DIGITAL OVERVIEW ASIA PACIFIC 2014
SUMMARY DIGITAL OVERVIEW ASIA PACIFIC 2014CCN
 
Digital 2014 Asia-Pacific (January 2014)
Digital 2014 Asia-Pacific (January 2014)Digital 2014 Asia-Pacific (January 2014)
Digital 2014 Asia-Pacific (January 2014)DataReportal
 
We are socials guide to social digital and mobile in apac 2014v01
We are socials guide to social digital and mobile in apac 2014v01We are socials guide to social digital and mobile in apac 2014v01
We are socials guide to social digital and mobile in apac 2014v01MediaZ - Digital Marketing Agency
 
Asia pacific digital overview 2014
Asia pacific digital overview 2014Asia pacific digital overview 2014
Asia pacific digital overview 2014Binh Pham Thanh
 
Global Digital Statistics 2014
Global Digital Statistics 2014Global Digital Statistics 2014
Global Digital Statistics 2014Allan V. Braverman
 
Wearesocialsguidetosocialdigitalandmobile
WearesocialsguidetosocialdigitalandmobileWearesocialsguidetosocialdigitalandmobile
WearesocialsguidetosocialdigitalandmobileElio Laureano
 
Social-digital-mobile-worldwide-jan14
Social-digital-mobile-worldwide-jan14Social-digital-mobile-worldwide-jan14
Social-digital-mobile-worldwide-jan14Localise Pty Limited
 
Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)yann le gigan
 
Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)We Are Social Singapore
 
Global digital statistic 2014
Global digital statistic 2014Global digital statistic 2014
Global digital statistic 2014Marco Gorini
 
Global Digital Statistics 2014
Global Digital Statistics 2014Global Digital Statistics 2014
Global Digital Statistics 2014Evgeny Tsarkov
 

Similar to 2014 ASIA-PACIFIC DIGITAL OVERVIEW (20)

Báo cáo thống kê digital Châu Á - Thái Bình Dương 2014
Báo cáo thống kê digital Châu Á - Thái Bình Dương 2014Báo cáo thống kê digital Châu Á - Thái Bình Dương 2014
Báo cáo thống kê digital Châu Á - Thái Bình Dương 2014
 
Asia pacific digital overview 2014
Asia pacific digital overview 2014Asia pacific digital overview 2014
Asia pacific digital overview 2014
 
Asia Pacific Digital Mobile 2014 Insights
Asia Pacific Digital Mobile 2014 Insights Asia Pacific Digital Mobile 2014 Insights
Asia Pacific Digital Mobile 2014 Insights
 
We are social guide to social digital and mobile in apac 2014
We are social guide to social digital and mobile in apac 2014We are social guide to social digital and mobile in apac 2014
We are social guide to social digital and mobile in apac 2014
 
2014 asia pacific digital overview
2014 asia pacific digital overview2014 asia pacific digital overview
2014 asia pacific digital overview
 
SUMMARY DIGITAL OVERVIEW ASIA PACIFIC 2014
SUMMARY DIGITAL OVERVIEW ASIA PACIFIC 2014SUMMARY DIGITAL OVERVIEW ASIA PACIFIC 2014
SUMMARY DIGITAL OVERVIEW ASIA PACIFIC 2014
 
Digital 2014 Asia-Pacific (January 2014)
Digital 2014 Asia-Pacific (January 2014)Digital 2014 Asia-Pacific (January 2014)
Digital 2014 Asia-Pacific (January 2014)
 
Asia pacific digital overview 2014
Asia pacific digital overview 2014Asia pacific digital overview 2014
Asia pacific digital overview 2014
 
We are socials guide to social digital and mobile in apac 2014v01
We are socials guide to social digital and mobile in apac 2014v01We are socials guide to social digital and mobile in apac 2014v01
We are socials guide to social digital and mobile in apac 2014v01
 
Social, Digital & Mobile in APAC
Social, Digital & Mobile in APACSocial, Digital & Mobile in APAC
Social, Digital & Mobile in APAC
 
Asia pacific digital overview 2014
Asia pacific digital overview 2014Asia pacific digital overview 2014
Asia pacific digital overview 2014
 
Global Digital Statistics 2014
Global Digital Statistics 2014Global Digital Statistics 2014
Global Digital Statistics 2014
 
Wearesocialsguidetosocialdigitalandmobile
WearesocialsguidetosocialdigitalandmobileWearesocialsguidetosocialdigitalandmobile
Wearesocialsguidetosocialdigitalandmobile
 
Global Digital Statistics 2014
Global Digital Statistics 2014Global Digital Statistics 2014
Global Digital Statistics 2014
 
Social-digital-mobile-worldwide-jan14
Social-digital-mobile-worldwide-jan14Social-digital-mobile-worldwide-jan14
Social-digital-mobile-worldwide-jan14
 
Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)
 
2014 Global Digital Overview
2014 Global Digital Overview2014 Global Digital Overview
2014 Global Digital Overview
 
Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)
 
Global digital statistic 2014
Global digital statistic 2014Global digital statistic 2014
Global digital statistic 2014
 
Global Digital Statistics 2014
Global Digital Statistics 2014Global Digital Statistics 2014
Global Digital Statistics 2014
 

More from we20

Internet Trends 2014
Internet Trends 2014 Internet Trends 2014
Internet Trends 2014 we20
 
2014 internet trends
2014 internet trends2014 internet trends
2014 internet trendswe20
 
Personalized Recommendation - The Key for Engagement?
Personalized Recommendation - The Key for Engagement?Personalized Recommendation - The Key for Engagement?
Personalized Recommendation - The Key for Engagement?we20
 
VIETNAM E-COMMERCE REPORT 2013
VIETNAM E-COMMERCE REPORT 2013VIETNAM E-COMMERCE REPORT 2013
VIETNAM E-COMMERCE REPORT 2013we20
 
Báo cáo Thương mại điện tử Việt Nam 2013
Báo cáo Thương mại điện tử Việt Nam 2013Báo cáo Thương mại điện tử Việt Nam 2013
Báo cáo Thương mại điện tử Việt Nam 2013we20
 
ONLINE PAYMENT ACTUAL SITUATION & POTENTIAL
ONLINE PAYMENT ACTUAL SITUATION & POTENTIALONLINE PAYMENT ACTUAL SITUATION & POTENTIAL
ONLINE PAYMENT ACTUAL SITUATION & POTENTIALwe20
 
E-COMMERCE IN VN
E-COMMERCE IN VNE-COMMERCE IN VN
E-COMMERCE IN VNwe20
 
Online Mobile Game with Mobicom_eng ver.
Online Mobile Game with Mobicom_eng ver.Online Mobile Game with Mobicom_eng ver.
Online Mobile Game with Mobicom_eng ver.we20
 
NÓI VỀ TMĐT Ở VN
NÓI VỀ TMĐT Ở VNNÓI VỀ TMĐT Ở VN
NÓI VỀ TMĐT Ở VNwe20
 
MUA CHUNG VA KINH NGHIEM PHAT TRIEN SOHAPAY
MUA CHUNG VA KINH NGHIEM PHAT TRIEN SOHAPAYMUA CHUNG VA KINH NGHIEM PHAT TRIEN SOHAPAY
MUA CHUNG VA KINH NGHIEM PHAT TRIEN SOHAPAYwe20
 
MOBILE APP _VIET VER
MOBILE APP _VIET VERMOBILE APP _VIET VER
MOBILE APP _VIET VERwe20
 
MOBILE APP _ENG VER.
MOBILE APP _ENG VER.MOBILE APP _ENG VER.
MOBILE APP _ENG VER.we20
 
Phát triển Mobile Application
Phát triển Mobile ApplicationPhát triển Mobile Application
Phát triển Mobile Applicationwe20
 
Develop Mobile Application
Develop Mobile ApplicationDevelop Mobile Application
Develop Mobile Applicationwe20
 
Groupon Clones in Vietnam
Groupon Clones in VietnamGroupon Clones in Vietnam
Groupon Clones in Vietnamwe20
 
Groupon mong gi cho tuong lai
Groupon mong gi cho tuong laiGroupon mong gi cho tuong lai
Groupon mong gi cho tuong laiwe20
 
CEO nhaccuatui.com - Sharing experience
CEO nhaccuatui.com - Sharing experienceCEO nhaccuatui.com - Sharing experience
CEO nhaccuatui.com - Sharing experiencewe20
 
E commerce landscape 2012
E commerce landscape 2012E commerce landscape 2012
E commerce landscape 2012we20
 
Toan canh Thuong mai dien tu 2012
Toan canh Thuong mai dien tu 2012Toan canh Thuong mai dien tu 2012
Toan canh Thuong mai dien tu 2012we20
 
HÀNH VI MUA SẮM ONLINE CỦA NGƯỜI TIÊU DÙNG ĐỘ TUỔI 16-35
HÀNH VI MUA SẮM ONLINE CỦA NGƯỜI TIÊU DÙNG ĐỘ TUỔI 16-35 HÀNH VI MUA SẮM ONLINE CỦA NGƯỜI TIÊU DÙNG ĐỘ TUỔI 16-35
HÀNH VI MUA SẮM ONLINE CỦA NGƯỜI TIÊU DÙNG ĐỘ TUỔI 16-35 we20
 

More from we20 (20)

Internet Trends 2014
Internet Trends 2014 Internet Trends 2014
Internet Trends 2014
 
2014 internet trends
2014 internet trends2014 internet trends
2014 internet trends
 
Personalized Recommendation - The Key for Engagement?
Personalized Recommendation - The Key for Engagement?Personalized Recommendation - The Key for Engagement?
Personalized Recommendation - The Key for Engagement?
 
VIETNAM E-COMMERCE REPORT 2013
VIETNAM E-COMMERCE REPORT 2013VIETNAM E-COMMERCE REPORT 2013
VIETNAM E-COMMERCE REPORT 2013
 
Báo cáo Thương mại điện tử Việt Nam 2013
Báo cáo Thương mại điện tử Việt Nam 2013Báo cáo Thương mại điện tử Việt Nam 2013
Báo cáo Thương mại điện tử Việt Nam 2013
 
ONLINE PAYMENT ACTUAL SITUATION & POTENTIAL
ONLINE PAYMENT ACTUAL SITUATION & POTENTIALONLINE PAYMENT ACTUAL SITUATION & POTENTIAL
ONLINE PAYMENT ACTUAL SITUATION & POTENTIAL
 
E-COMMERCE IN VN
E-COMMERCE IN VNE-COMMERCE IN VN
E-COMMERCE IN VN
 
Online Mobile Game with Mobicom_eng ver.
Online Mobile Game with Mobicom_eng ver.Online Mobile Game with Mobicom_eng ver.
Online Mobile Game with Mobicom_eng ver.
 
NÓI VỀ TMĐT Ở VN
NÓI VỀ TMĐT Ở VNNÓI VỀ TMĐT Ở VN
NÓI VỀ TMĐT Ở VN
 
MUA CHUNG VA KINH NGHIEM PHAT TRIEN SOHAPAY
MUA CHUNG VA KINH NGHIEM PHAT TRIEN SOHAPAYMUA CHUNG VA KINH NGHIEM PHAT TRIEN SOHAPAY
MUA CHUNG VA KINH NGHIEM PHAT TRIEN SOHAPAY
 
MOBILE APP _VIET VER
MOBILE APP _VIET VERMOBILE APP _VIET VER
MOBILE APP _VIET VER
 
MOBILE APP _ENG VER.
MOBILE APP _ENG VER.MOBILE APP _ENG VER.
MOBILE APP _ENG VER.
 
Phát triển Mobile Application
Phát triển Mobile ApplicationPhát triển Mobile Application
Phát triển Mobile Application
 
Develop Mobile Application
Develop Mobile ApplicationDevelop Mobile Application
Develop Mobile Application
 
Groupon Clones in Vietnam
Groupon Clones in VietnamGroupon Clones in Vietnam
Groupon Clones in Vietnam
 
Groupon mong gi cho tuong lai
Groupon mong gi cho tuong laiGroupon mong gi cho tuong lai
Groupon mong gi cho tuong lai
 
CEO nhaccuatui.com - Sharing experience
CEO nhaccuatui.com - Sharing experienceCEO nhaccuatui.com - Sharing experience
CEO nhaccuatui.com - Sharing experience
 
E commerce landscape 2012
E commerce landscape 2012E commerce landscape 2012
E commerce landscape 2012
 
Toan canh Thuong mai dien tu 2012
Toan canh Thuong mai dien tu 2012Toan canh Thuong mai dien tu 2012
Toan canh Thuong mai dien tu 2012
 
HÀNH VI MUA SẮM ONLINE CỦA NGƯỜI TIÊU DÙNG ĐỘ TUỔI 16-35
HÀNH VI MUA SẮM ONLINE CỦA NGƯỜI TIÊU DÙNG ĐỘ TUỔI 16-35 HÀNH VI MUA SẮM ONLINE CỦA NGƯỜI TIÊU DÙNG ĐỘ TUỔI 16-35
HÀNH VI MUA SẮM ONLINE CỦA NGƯỜI TIÊU DÙNG ĐỘ TUỔI 16-35
 

Recently uploaded

Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESSALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESmohitsingh558521
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxBkGupta21
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 

Recently uploaded (20)

Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESSALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptx
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 

2014 ASIA-PACIFIC DIGITAL OVERVIEW

  • 1. 2014 ASIA-PACIFIC DIGITAL OVERVIEW WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS awree social We Are Social wearesocial.sg • @wearesocialsg • 1
  • 2. COUNTRIES DETAILED IN THIS REPORT 22! 01! 30! 03! 02! 07! 08! 18! 09! 16! 04! 12! 05! 06! 13! 10! 11! 17! 19! 28! 14! 21! 15! 20! 27! 23! 25! 29! 24! 26! 01 AUSTRALIA 07 F!I 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM We Are Social wearesocial.sg • @wearesocialsg • 2
  • 3. IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 3
  • 4. ASIA-PACIFIC REGIONAL OVERVIEW We Are Social wearesocial.sg • @wearesocialsg • 4
  • 5. JAN GLOBAL DATA SNAPSHOT 2014 7,095,476,818 TOTAL POPULATION 2,640,432,161 INTERNET USERS 1,856,680,860 52% 48% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 6,572,950,124 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION MOBILE SUBSCRIPTION PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 5 RURAL 37% 26% 93%
  • 6. JAN SHARE OF GLOBAL USERS 2014 NORTH AMERICA 5% 11% 11% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 10% 7% 8% WESTERN EUROPE 6% 10% 12% 8% CENTRAL & EASTERN EUROPE 5% 6% 7% 7% INTERNET USERS We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 6 CENTRAL ASIA 2% 1% 1% 2% EAST ASIA 22% 37% 29% 22% SOUTH ASIA 23% 6% 11% 18% MIDDLE EAST 4% 4% 4% 5% AFRICA 16% 4% 8% 11% OCEANIA 1% 1% 1% 1% POPULATION SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS SOUTHEAST ASIA 9% 9% 7% 10%
  • 7. ASIA-PACIFIC JAN 2014 3,882,702,949 TOTAL POPULATION 1,255,745,291 INTERNET USERS 969,583,240 44% 56% RURAL ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 3,347,580,701 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION MOBILE SUBSCRIPTION PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 7 32% 25% 86%
  • 8. JAN 2014 APAC GLOBAL SHARE SHARE OF GLOBAL POPULATION SHARE OF GLOBAL INTERNET USERS SHARE OF GLOBAL SOCIAL MEDIA USERS SHARE OF GLOBAL MOBILE USERS 54.7% 47.5% 52.2% 47.6% We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence wearesocial.sg • @wearesocialsg • 8
  • 9. JAN 2014 APAC: MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 9 • Source: GSMA Intelligence 3G 82% 18% 21%
  • 10. JAN 2014 APAC MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 645M 16.6% 943M 24.3% We Are Social wearesocial.sg • @wearesocialsg • 10 • Sources: US Census Bureau, ITU, Facebook Tencent, Facebook, ITU
  • 11. SOUTH ASIA JAN 2014 1,630,919,286 TOTAL POPULATION 280,863,846 INTERNET USERS 112,696,000 31% 69% RURAL 7% 17% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 1,173,703,583 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 72% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 11 • Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook
  • 12. JAN 2014 SOUTH ASIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 61.8M 3.8% 89.1M 5.5% We Are Social wearesocial.sg • @wearesocialsg • 12 • Sources: US Census Bureau, ITU, Facebook
  • 13. EAST ASIA JAN 2014 1,584,806,482 TOTAL POPULATION 756,093,363 INTERNET USERS 678,728,200 44% RURAL 56% 48% 43% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 1,451,087,957 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 92% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 13 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
  • 14. JAN 2014 EAST ASIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 444.8M 28.1% 707.4M 44.6% We Are Social wearesocial.sg • @wearesocialsg • 14 • Sources: US Census Bureau, ITU, Facebook
  • 15. SOUTHEAST ASIA 630,551,581 TOTAL POPULATION 195,762,594 INTERNET USERS 161,996,000 55% RURAL JAN 2014 45% 31% 26% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 688,607,654 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 109% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 15 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 16. JAN 2014 SOUTHEAST ASIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 113.6M 18.0% 133.7M 21.2% We Are Social wearesocial.sg • @wearesocialsg • 16 • Sources: US Census Bureau, ITU, Facebook
  • 17. OCEANIA 36,425,600 TOTAL POPULATION 23,025,488 INTERNET USERS 16,163,220 29% RURAL JAN 2014 71% 63% 44% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 34,181,507 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 94% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 17 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 18. JAN 2014 OCEANIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 24.4M 71.2% 13.1M 38.7% We Are Social wearesocial.sg • @wearesocialsg • 18 • Sources: US Census Bureau, ITU, Facebook
  • 19. JAN INTERNET PENETRATION IN APAC 2014 MONGOLIA HONG TAIWAN KONG 22%!73%!76%! 73%! PAKISTAN 10%! NEW GUINEA F!I 33%! 2%! PAPUA We Are Social wearesocial.sg • @wearesocialsg • 19 • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI 84%!79%! 44%! 29%! 17%! INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA 39%! MALDIVES 18%! SRI LANKA 39%! 35%! 36%! 65%! 16%! PHILIPPINES BANGLADESH THAILAND MALAYSIA VIETNAM APAC AVERAGE 32%! 1%! TIMOR-LESTE AUSTRALIA 81%! NEW ZEALAND 89%!
  • 20. JAN INTERNET PENETRATION IN APAC 2014 We Are Social wearesocial.sg • @wearesocialsg • 20 • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI GLOBAL AVERAGE 89%! 84%! 81%! 79%! 76%! 73%! 73%! 65%! 64%! 59%! 44%! 39%! 39%! 36%! 35%! 33%! 32%! 29%! 25%! 24%! 22%! 18%! 17%! 16%! 11%! 10%! 5%! 2%! 1%! 1%! 0%! NEW ZEALAND SOUTH KOREA AUSTRALIA JAPAN TAIWAN SINGAPORE HONG KONG MALAYSIA MACAU BRUNEI CHINA VIETNAM MALDIVES PHILIPPINES THAILAND FIJI APAC AVERAGE INDONESIA BHUTAN NEPAL BANGLADESH SRI LANKA INDIA MONGOLIA LAOS PAKISTAN CAMBODIA PAPUA NEW GUINEA MYANMAR TIMOR-LESTE NORTH KOREA
  • 21. JAN INTERNET USERS IN APAC 2014 INDIA MONGOLIA CHINA SOUTH KOREA SRI LANKA PAKISTAN HONG TAIWAN KONG F!I 37M!5.2M!18M! 300K! We Are Social wearesocial.sg • @wearesocialsg • 21 • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI JAPAN SINGAPORE INDONESIA MALDIVES PHILIPPINES BANGLADESH THAILAND MALAYSIA VIETNAM APAC TOTAL TIMOR-LESTE AUSTRALIA NEW ZEALAND 4.0M! 41M!101M! 591M! 73M! 213M! 154K! 3.9M! 20M! 36M! 24M! 38M! 19M! 522K! 1.22B! 10K! 18M! 3.9M! 145K! PAPUA NEW GUINEA
  • 22. JAN TIME SPENT ON THE INTERNET 2014 We Are Social wearesocial.sg • @wearesocialsg • 22 • Source: GlobalWebIndex 6.2! 5.6! 5.5! 5.3! 5.1! 4.9! 4.7! 4.6! 4.5! 4.5! 3.5! 3.5! 3.5! 2.8! 3.1! 2.5! 2.0! 3.1! 2.6! 2.3! 1.7! 1.9! 1.7! 2.1! 1.0! 1.6! PHILIPPINES MALAYSIA INDONESIA SINGAPORE THAILAND INDIA TAIWAN VIETNAM CHINA AUSTRALIA HONG KONG JAPAN SOUTH KOREA AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE
  • 23. JAN SOCIAL MEDIA PENETRATION IN APAC 2014 INDIA MONGOLIA CHINA SRI LANKA PAKISTAN HONG TAIWAN KONG F!I 4%!61%!64%! 29%! We Are Social wearesocial.sg • @wearesocialsg • 23 • Sources: US Census Bureau, CNNIC, Tencent, Facebook SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES PHILIPPINES BANGLADESH THAILAND MALAYSIA VIETNAM APAC AVERAGE TIMOR-LESTE AUSTRALIA NEW ZEALAND 59%! 27%!17%! 46%! 25%! 7%! 44%! 9%! 6%! 22%! 36%! 32%! 53%! 22%! 25%! 6%! 57%! 57%! 4%! PAPUA NEW GUINEA
  • 24. JAN SOCIAL MEDIA PENETRATION IN APAC 2014 We Are Social wearesocial.sg • @wearesocialsg • 24 • Sources: US Census Bureau, CNNIC, Tencent, Facebook GLOBAL AVERAGE 64%! 63%! 61%! 59%! 57%! 55%! 53%! 51%! 46%! 44%! 36%! 32%! 29%! 27%! 25%! 25%! 22%! 22%! 17%! 17%! 11%! 9%! 8%! 7%! 6%! 6%! 6%! 4%! 4%! 2%! 0%! TAIWAN BRUNEI HONG KONG SINGAPORE AUSTRALIA NEW ZEALAND MALAYSIA MACAU CHINA MALDIVES THAILAND PHILIPPINES FIJI SOUTH KOREA APAC AVERAGE INDONESIA MONGOLIA VIETNAM JAPAN BHUTAN NEPAL SRI LANKA CAMBODIA INDIA TIMOR-LESTE LAOS PAKISTAN PAPUA NEW GUINEA BANGLADESH MYANMAR NORTH KOREA
  • 25. JAN SOCIAL MEDIA USERS IN APAC (MAU) 2014 INDIA MONGOLIA CHINA SRI LANKA PAKISTAN HONG TAIWAN KONG PAPUA NEW GUINEA F!I 5.8M!4.4M!15M! 260K! We Are Social wearesocial.sg • @wearesocialsg • 25 • Sources: US Census Bureau, CNNIC, Tencent, Facebook SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES PHILIPPINES BANGLADESH THAILAND MALAYSIA VIETNAM APAC TOTAL TIMOR-LESTE AUSTRALIA NEW ZEALAND 3.2M! 13M!22M! 623M! 62M! 90M! 174K! 2.0M! 11M! 20M! 24M! 34M! 16M! 720K! 969M! 76K! 13M! 2.4M! 260K!
  • 26. JAN TIME SPENT ON SOCIAL MEDIA 2014 AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS We Are Social wearesocial.sg • @wearesocialsg • 26 • Sources: US Census Bureau, CNNIC, Tencent, Facebook 4.0! 3.7! 3.3! 2.9! 2.4! 2.4! 2.4! 2.2! 2.1! 2.0! 1.5! 1.0! 0.8! PHILIPPINES THAILAND MALAYSIA INDONESIA INDIA TAIWAN VIETNAM SINGAPORE AUSTRALIA HONG KONG CHINA SOUTH KOREA JAPAN
  • 27. JAN MOBILE SUBSCRIPTION PENETRATION 2014 INDIA MONGOLIA CHINA SOUTH KOREA JAPAN HONG TAIWAN KONG BANGLADESH 68%!228%!126%! THAILAND MALAYSIA SINGAPORE VIETNAM INDONESIA SRI LANKA PAKISTAN MALDIVES PHILIPPINES F!I 96%! We Are Social wearesocial.sg • @wearesocialsg • 27 • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. APAC AVERAGE TIMOR-LESTE AUSTRALIA NEW ZEALAND 148%! 110%!109%! 89%! 112%! 73%! 142%! 94%! 67%! 145%! 125%! 101%! 139%! 105%! 86%! 53%! 110%! 113%! 42%! PAPUA NEW GUINEA
  • 28. We Are Social wearesocial.sg • @wearesocialsg • 28 JAN MOBILE SUBSCRIPTION PENETRATION 2014 • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. GLOBAL AVERAGE 277%! 228%! 148%! 145%! 142%! 139%! 126%! 126%! 125%! 113%! 113%! 112%! 110%! 110%! 109%! 105%! 101%! 97%! 96%! 94%! 89%! 86%! 77%! 73%! 68%! 67%! 60%! 53%! 42%! 10%! 7%! MACAU HONG KONG SINGAPORE VIETNAM MALDIVES MALAYSIA TAIWAN CAMBODIA THAILAND BRUNEI NEW ZEALAND INDONESIA AUSTRALIA SOUTH KOREA JAPAN MONGOLIA PHILIPPINES LAOS FIJI SRI LANKA CHINA APAC AVERAGE BHUTAN INDIA BANGLADESH PAKISTAN NEPAL TIMOR-LESTE PAPUA NEW GUINEA MYANMAR NORTH KOREA
  • 29. JAN MOBILE SUBSCRIPTIONS IN APAC 2014 INDIA MONGOLIA CHINA SOUTH KOREA JAPAN HONG TAIWAN KONG BANGLADESH 111M!16M!29M! THAILAND MALAYSIA SINGAPORE VIETNAM INDONESIA SRI LANKA PAKISTAN MALDIVES PHILIPPINES PAPUA NEW GUINEA F!I 859K! We Are Social wearesocial.sg • @wearesocialsg • 29 • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. APAC TOTAL TIMOR-LESTE AUSTRALIA NEW ZEALAND 8.1M! 54M!138M! 1.2B! 282M! 894M! 561K! 20M! 130M! 134M! 84M! 107M! 41M! 3.4M! 3.3B! 621K! 24M! 4.9M! 2.7M!
  • 30. JAN MOBILE BROADBAND PENETRATION 2014 INDIA MONGOLIA CHINA SOUTH KOREA JAPAN HONG TAIWAN KONG BANGLADESH 0.2%!74%!46%! THAILAND MALAYSIA SINGAPORE VIETNAM INDONESIA SRI LANKA PAKISTAN MALDIVES PHILIPPINES PAPUA NEW GUINEA F!I 11%! We Are Social wearesocial.sg • @wearesocialsg • 30 • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. APAC AVERAGE TIMOR-LESTE AUSTRALIA NEW ZEALAND 123%! 106%!113%! 17%! 32%! 5%! 22%! 4%! 0.3%! 19%! 0.1%! 4%! 14%! 27%! 17%! NA! 96%! 65%! NA!
  • 31. We Are Social wearesocial.sg • @wearesocialsg • 31 GLOBAL AVERAGE JAN MOBILE BROADBAND PENETRATION 2014 • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. 123%! 113%! 106%! 96%! 74%! 65%! 46%! 32%! 27%! 22%! 19%! 17%! 17%! 14%! 11%! 8%! 7%! 5%! 4%! 4%! 3%! 1%! 0.3%! 0.2%! 0.1%! N/A! N/A! N/A! N/A! N/A! N/A! SINGAPORE JAPAN SOUTH KOREA AUSTRALIA HONG KONG NEW ZEALAND TAIWAN INDONESIA MONGOLIA MALDIVES VIETNAM CHINA WEIGHTED MALAYSIA FIJI BRUNEI CAMBODIA INDIA SRI LANKA PHILIPPINES BHUTAN LAOS PAKISTAN BANGLADESH THAILAND MYANMAR MACAU NEPAL NORTH KOREA PAPUA NEW GUINEA TIMOR-LESTE
  • 32. JAN MOBILE BROADBAND SUBSCRIPTIONS 2014 INDIA MONGOLIA CHINA SOUTH KOREA JAPAN HONG TAIWAN KONG BANGLADESH 327K!5.3M!11M! THAILAND MALAYSIA SINGAPORE VIETNAM INDONESIA SRI LANKA PAKISTAN MALDIVES PHILIPPINES PAPUA NEW GUINEA F!I 97K! We Are Social wearesocial.sg • @wearesocialsg • 32 • Sources: International Telecoms Union. Figures represent active subscriptions. APAC TOTAL TIMOR-LESTE AUSTRALIA NEW ZEALAND 6.7M! 52M!144M! 232M! 80M! 60M! 85K! 954K! 580K! 18M! 953K! 4M! 4.0M! 861K! 645M! NA! 21M! 2.8M! NA!
  • 33. JAN MOBILE SOCIAL PENETRATION (MAU) 2014 INDIA MONGOLIA CHINA SOUTH KOREA JAPAN HONG TAIWAN KONG BANGLADESH 3%!53%!52%! THAILAND MALAYSIA SINGAPORE VIETNAM INDONESIA SRI LANKA PAKISTAN MALDIVES PHILIPPINES PAPUA NEW GUINEA F!I 22%! We Are Social wearesocial.sg • @wearesocialsg • 33 • Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures. APAC AVERAGE TIMOR-LESTE AUSTRALIA NEW ZEALAND 51%! 23%!15%! 49%! 21%! 6%! 34%! 7%! 4%! 18%! 33%! 4%! 44%! 17%! 24%! 7%! 49%! 44%! 4%!
  • 34. JAN MOBILE SOCIAL PENETRATION (MAU) 2014 We Are Social wearesocial.sg • @wearesocialsg • 34 • Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures. 58%! 53%! 52%! 51%! 49%! 49%! 45%! 44%! 44%! 34%! 33%! 24%! 23%! 23%! 22%! 21%! 18%! 17%! 15%! 13%! 9%! 7%! 7%! 6%! 6%! 5%! 4%! 4%! 3%! 2%! 0%! BRUNEI HONG KONG TAIWAN SINGAPORE CHINA AUSTRALIA MACAU MALAYSIA NEW ZEALAND MALDIVES THAILAND APAC AVERAGE SOUTH KOREA PHILIPPINES FIJI INDONESIA VIETNAM MONGOLIA JAPAN BHUTAN NEPAL CAMBODIA SRI LANKA TIMOR-LESTE INDIA LAOS PAKISTAN PAPUA NEW GUINEA BANGLADESH MYANMAR NORTH KOREA
  • 35. JAN ACTIVE MOBILE SOCIAL USERS (MAU) 2014 INDIA MONGOLIA CHINA SOUTH KOREA JAPAN HONG TAIWAN KONG BANGLADESH 5.0M!3.8M!12M! THAILAND MALAYSIA SINGAPORE VIETNAM INDONESIA SRI LANKA PAKISTAN MALDIVES PHILIPPINES PAPUA NEW GUINEA F!I 198K! We Are Social wearesocial.sg • @wearesocialsg • 35 • Sources: Facebook, Tencent. Active monthly user figures; China figures are for QQ. APAC TOTAL TIMOR-LESTE AUSTRALIA NEW ZEALAND 2.8M! 11M!19M! 660M! 52M! 72M! 134K! 1.4M! 7.6M! 17M! 22M! 24M! 13M! 540K! 943M! 76K! 11M! 1.9M! 240K!
  • 36. JAN SOCIAL MEDIA USERS BY DEVICE 2014 ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL MEDIA ON ANY DEVICE # Q # We Are Social wearesocial.sg • @wearesocialsg • 36 • Sources: Facebook, Tencent ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL MEDIA ON MOBILE DEVICES 969,140,200 943,266,600
  • 37. JAN SOCIAL PENETRATION BY DEVICE 2014 ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF THE TOTAL POPULATION Q Q 25.0% 24.3% We Are Social wearesocial.sg • @wearesocialsg • 37 • Sources: US Census Bureau, Facebook, Tencent ACTIVE MOBILE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL ACTIVE SOCIAL MEDIA USERS 97.3%
  • 38. INDIVIDUAL COUNTRY DATA We Are Social wearesocial.sg • @wearesocialsg • 38
  • 39. AUSTRALIA We Are Social wearesocial.sg • @wearesocialsg • 39
  • 40. AUSTRALIA: SNAPSHOT 22,262,501 TOTAL POPULATION 18,129,727 INTERNET USERS 12,800,000 89% 81% 57% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 24,400,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 11%! RURAL 110% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 40 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 41. JAN 2014 AUSTRALIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 30M 59% 1H 40M We Are Social wearesocial.sg • @wearesocialsg • 41 • Sources: US Census Bureau, GlobalWebIndex
  • 42. JAN 2014 AUSTRALIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 73% 2H 05M 55% 14% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 42
  • 43. JAN AUSTRALIA: SOCIAL MEDIA USE 2014 89% 81% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 43 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH 42% 30% 23% 15% 62% 53% 14% 14% 11% 7% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 44. JAN 2014 AUSTRALIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 44 • Source: GSMA Intelligence 3G 47% 53% 74%
  • 45. JAN 2014 AUSTRALIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 65% 90% 78% 41% We Are Social wearesocial.sg • @wearesocialsg • 45 • Source: Google’s “Our Mobile Planet” Report
  • 46. JAN 2014 AUSTRALIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 21.4M 96% 10.8M 49% We Are Social wearesocial.sg • @wearesocialsg • 46 • Sources: US Census Bureau, ITU, Facebook
  • 47. BANGLADESH We Are Social wearesocial.sg • @wearesocialsg • 47
  • 48. BANGLADESH: SNAPSHOT 163,654,860 TOTAL POPULATION 36,500,000 INTERNET USERS 5,800,000 28% 4% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 110,675,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 72% RURAL 68% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 48 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 22%
  • 49. JAN 2014 BANGLADESH: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 49 • Source: GSMA Intelligence 3G 97% 3% 1%
  • 50. JAN 2014 BANGLADESH: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 327K 0.2% 5.0M 3.1% We Are Social wearesocial.sg • @wearesocialsg • 50 • Sources: US Census Bureau, ITU, Facebook
  • 51. BHUTAN We Are Social wearesocial.sg • @wearesocialsg • 51
  • 52. BHUTAN: SNAPSHOT 725,296 TOTAL POPULATION 182,338 INTERNET USERS 122,000 36% 25% 17% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 560,890 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 64% RURAL 77% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 52 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 53. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 53 • Source: GSMA Intelligence 3G BHUTAN: CONTRACT TYPE 97% 3% 3%
  • 54. JAN 2014 BHUTAN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 18K 2.5% 94K 13% We Are Social wearesocial.sg • @wearesocialsg • 54 • Sources: US Census Bureau, ITU, Facebook
  • 55. BRUNEI DARUSSALAM We Are Social wearesocial.sg • @wearesocialsg • 55
  • 56. BRUNEI: SNAPSHOT 415,717 TOTAL POPULATION 246,388 INTERNET USERS 260,000 76% 59% 63% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 469,740 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 24% RURAL 113% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 56 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 57. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 57 • Source: GSMA Intelligence 3G BRUNEI: CONTRACT TYPE 83% 17% 42%
  • 58. JAN 2014 BRUNEI: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 32K 7.6% 240K 58% We Are Social wearesocial.sg • @wearesocialsg • 58 • Sources: US Census Bureau, ITU, Facebook
  • 59. CAMBODIA We Are Social wearesocial.sg • @wearesocialsg • 59
  • 60. CAMBODIA: SNAPSHOT 15,205,539 TOTAL POPULATION 738,641 INTERNET USERS 1,200,000 20% 5% 8% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 19,105,115 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 80% RURAL 126% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 60 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 61. JAN 2014 CAMBODIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 61 • Source: GSMA Intelligence 3G 95% 5% 11%
  • 62. JAN 2014 CAMBODIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 1.0M 6.9% 1.1M 7.0% We Are Social wearesocial.sg • @wearesocialsg • 62 • Sources: US Census Bureau, ITU, Facebook
  • 63. CHINA We Are Social wearesocial.sg • @wearesocialsg • 63
  • 64. CHINA: DATA SNAPSHOT JAN 2014 1,349,585,838 TOTAL POPULATION 590,560,000 INTERNET USERS 623,300,000 51% 44% 46% ACTIVE QZONE USERS QZONE PENETRATION 1,206,553,000 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 49% RURAL 89% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 64 • Sources: US Census Bureau, CNNIC, Tencent, ITU
  • 65. JAN 2014 CHINA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 31M 43% 1H 55M We Are Social wearesocial.sg • @wearesocialsg • 65 • Sources: US Census Bureau, GlobalWebIndex
  • 66. JAN 2014 CHINA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 42% 1H 30M 51% 24% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 66
  • 67. JAN CHINA: SOCIAL MEDIA USE 2014 98% 83% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 67 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH 76% 75% 74% 56% 87% 62% 53% 51% 35% 30% ANY SOCIAL NETWORK SINA WEIBO QZONE TENCENT WEIBO YOUKU RENREN
  • 68. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 68 • Source: GSMA Intelligence 3G CHINA: CONTRACT TYPE 80% 20% 21%
  • 69. JAN 2014 CHINA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 47% 96% 98% 69% We Are Social wearesocial.sg • @wearesocialsg • 69 • Source: Google’s “Our Mobile Planet” Report
  • 70. JAN 2014 CHINA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 232M 17% 660M 49% We Are Social wearesocial.sg • @wearesocialsg • 70 • Sources: US Census Bureau, ITU, Facebook Tencent. ‘Active social media users’ is for QQ platform.
  • 71. F!I We Are Social wearesocial.sg • @wearesocialsg • 71
  • 72. F!I: SNAPSHOT 896,758 TOTAL POPULATION 300,326 INTERNET USERS 260,000 52% 33% 29% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 858,809 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 48% RURAL 96% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 72 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 73. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 73 • Source: GSMA Intelligence 3G F!I: CONTRACT TYPE 95% 5% 8%
  • 74. JAN 2014 F!I: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 97K 11% 198K 22% We Are Social wearesocial.sg • @wearesocialsg • 74 • Sources: US Census Bureau, ITU, Facebook
  • 75. HONG KONG We Are Social wearesocial.sg • @wearesocialsg • 75
  • 76. HONG KONG: SNAPSHOT 7,182,724 TOTAL POPULATION 5,207,762 INTERNET USERS 4,400,000 100% 73% 61% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 16,403,076 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 228% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 76 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 77. JAN 2014 HONG KONG: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 32M 67% 2H 08M We Are Social wearesocial.sg • @wearesocialsg • 77 • Sources: US Census Bureau, GlobalWebIndex
  • 78. JAN 2014 HONG KONG: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 71% 2H 01M 45% 17% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 78
  • 79. JAN HONG KONG: SOCIAL MEDIA USE 2014 We Are Social wearesocial.sg • @wearesocialsg • 79 • Source: GlobalWebIndex. Figures represent percentage of internet users. 96% 91% 58% 32% 29% 22% 64% 53% 15% 10% 10% 8% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ INSTAGRAM SINA WEIBO TWITTER
  • 80. JAN 2014 HONG KONG: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 80 • Source: GSMA Intelligence 3G 49% 51% 57%
  • 81. JAN 2014 HONG KONG: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 63% 92% 89% 43% We Are Social wearesocial.sg • @wearesocialsg • 81 • Source: Google’s “Our Mobile Planet” Report
  • 82. JAN 2014 HONG KONG: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 5.3M 74% 3.8M 53% We Are Social wearesocial.sg • @wearesocialsg • 82 • Sources: US Census Bureau, ITU, Facebook
  • 83. INDIA We Are Social wearesocial.sg • @wearesocialsg • 83
  • 84. INDIA: SNAPSHOT JAN 2014 1,220,800,359 TOTAL POPULATION 213,000,000 INTERNET USERS 90,000,000 31% 17% 7% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 893,862,000 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 69% RURAL 73% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 84 • Sources: US Census Bureau, IAMAI, Facebook, CIA Factbook
  • 85. JAN 2014 INDIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 54M 11% 2H 36M We Are Social wearesocial.sg • @wearesocialsg • 85 • Sources: US Census Bureau, GlobalWebIndex
  • 86. JAN 2014 INDIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 12% 2H 26M 57% 29% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 86
  • 87. JAN INDIA: SOCIAL MEDIA USE 2014 97% 94% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 87 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH 78% 67% 54% 51% 72% 55% 35% 30% 24% 17% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN ORKUT
  • 88. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 88 • Source: GSMA Intelligence 3G INDIA: CONTRACT TYPE 95% 5% 6%
  • 89. JAN 2014 INDIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 13% 95% 91% 54% We Are Social wearesocial.sg • @wearesocialsg • 89 • Source: Google’s “Our Mobile Planet” Report
  • 90. JAN 2014 INDIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 59.8M 4.9% 72M 5.9% We Are Social wearesocial.sg • @wearesocialsg • 90 • Sources: US Census Bureau, ITU, Facebook
  • 91. INDONESIA We Are Social wearesocial.sg • @wearesocialsg • 91
  • 92. INDONESIA: SNAPSHOT 251,160,124 TOTAL POPULATION 72,700,000 INTERNET USERS 62,000,000 51% 25% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 281,963,665 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 49% RURAL 112% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 92 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 29%
  • 93. JAN 2014 INDONESIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 27M 14% 2H 30M We Are Social wearesocial.sg • @wearesocialsg • 93 • Sources: US Census Bureau, GlobalWebIndex
  • 94. JAN 2014 INDONESIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 15% 2H 54M 74% 32% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 94
  • 95. JAN INDONESIA: SOCIAL MEDIA USE 2014 98% 93% 80% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 95 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH 74% 39% 32% 79% 59% 41% 33% 15% 12% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 96. JAN 2014 INDONESIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 96 • Source: GSMA Intelligence 3G 99% 1% 22%
  • 97. JAN 2014 INDONESIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 14% 94% 95% 57% We Are Social wearesocial.sg • @wearesocialsg • 97 • Source: Google’s “Our Mobile Planet” Report
  • 98. JAN 2014 INDONESIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 80.1M 32% 52M 21% We Are Social wearesocial.sg • @wearesocialsg • 98 • Sources: US Census Bureau, ITU, Facebook
  • 99. JAPAN We Are Social wearesocial.sg • @wearesocialsg • 99
  • 100. JAPAN: SNAPSHOT 127,253,075 TOTAL POPULATION 100,684,474 INTERNET USERS 22,000,000 91% 79% 17% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 138,362,823 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 9%! RURAL 109% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 100 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 101. JAN 2014 JAPAN: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 27M 48% 1H 01M We Are Social wearesocial.sg • @wearesocialsg • 101 • Sources: US Census Bureau, GlobalWebIndex
  • 102. JAN 2014 JAPAN: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 58% 0H 45M 11% 5% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 102
  • 103. JAN JAPAN: SOCIAL MEDIA USE 2014 66% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 103 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH 39% 38% 25% 17% 2% 42% 22% 22% 8% 2% 1% ANY SOCIAL NETWORK TWITTER FACEBOOK MIXI GOOGLE+ TUMBLR
  • 104. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 104 • Source: GSMA Intelligence 3G JAPAN: CONTRACT TYPE 1% 99% 86%
  • 105. JAN 2014 JAPAN: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 25% 89% 81% 44% We Are Social wearesocial.sg • @wearesocialsg • 105 • Source: Google’s “Our Mobile Planet” Report
  • 106. JAN 2014 JAPAN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 144M 113% 19.2M 15% We Are Social wearesocial.sg • @wearesocialsg • 106 • Sources: US Census Bureau, ITU, Facebook
  • 107. LAOS We Are Social wearesocial.sg • @wearesocialsg • 107
  • 108. LAOS: SNAPSHOT 6,695,166 TOTAL POPULATION 707,871 INTERNET USERS 420,000 34% 11% 6% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 6,492,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 66% RURAL 97% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 108 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 109. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 109 • Source: GSMA Intelligence 3G LAOS: CONTRACT TYPE 98% 2% 11%
  • 110. JAN 2014 LAOS: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 54K 0.8% 360K 5.4% We Are Social wearesocial.sg • @wearesocialsg • 110 • Sources: US Census Bureau, ITU, Facebook
  • 111. MACAU We Are Social wearesocial.sg • @wearesocialsg • 111
  • 112. MACAU: SNAPSHOT 583,003 TOTAL POPULATION 371,512 INTERNET USERS 300,000 100% 34% 51% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 1,613,457 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 277% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 112 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 113. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 113 • Source: GSMA Intelligence 3G MACAU: CONTRACT TYPE 63% 37% 98%
  • 114. JAN 2014 MACAU: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # N/A N/A 260K 44.6% We Are Social wearesocial.sg • @wearesocialsg • 114 • Sources: US Census Bureau, ITU, Facebook
  • 115. MALAYSIA We Are Social wearesocial.sg • @wearesocialsg • 115
  • 116. MALAYSIA: SNAPSHOT 29,628,392 TOTAL POPULATION 19,200,408 INTERNET USERS 15,600,000 73% 65% 53% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 41,324,700 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 27% RURAL 139% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 116 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 117. JAN 2014 MALAYSIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 36M 58% 3H 03M We Are Social wearesocial.sg • @wearesocialsg • 117 • Sources: US Census Bureau, GlobalWebIndex
  • 118. JAN 2014 MALAYSIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 64% 3H 17M 58% 28% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 118
  • 119. JAN MALAYSIA: SOCIAL MEDIA USE 2014 We Are Social wearesocial.sg • @wearesocialsg • 119 • Source: GlobalWebIndex . Figures represent percentage of internet users. 98% 95% 77% 57% 40% 32% 72% 59% 32% 23% 16% 9% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN
  • 120. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 120 • Source: GSMA Intelligence 3G MALAYSIA: CONTRACT TYPE 77% 23% 43%
  • 121. JAN 2014 MALAYSIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 35% 94% 91% 42% We Are Social wearesocial.sg • @wearesocialsg • 121 • Source: Google’s “Our Mobile Planet” Report
  • 122. JAN 2014 MALAYSIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 4.0M 14% 13M 44% We Are Social wearesocial.sg • @wearesocialsg • 122 • Sources: US Census Bureau, ITU, Facebook
  • 123. MALDIVES We Are Social wearesocial.sg • @wearesocialsg • 123
  • 124. MALDIVES: SNAPSHOT 393,988 TOTAL POPULATION 153,560 INTERNET USERS 174,000 41% 39% 44% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 560,547 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 59% RURAL 142% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 124 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 125. JAN 2014 MALDIVES: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 125 • Source: GSMA Intelligence 3G 87% 13% 10%
  • 126. JAN 2014 MALDIVES: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 85K 22% 134K 34% We Are Social wearesocial.sg • @wearesocialsg • 126 • Sources: US Census Bureau, ITU, Facebook
  • 127. MONGOLIA We Are Social wearesocial.sg • @wearesocialsg • 127
  • 128. MONGOLIA: SNAPSHOT 3,226,516 TOTAL POPULATION 521,520 INTERNET USERS 720,000 69% 22% 16% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 3,375,205 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 31% RURAL 105% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 128 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 129. JAN 2014 MONGOLIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 129 • Source: GSMA Intelligence 3G 96% 4% 21%
  • 130. JAN 2014 MONGOLIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 861K 27% 540K 17% We Are Social wearesocial.sg • @wearesocialsg • 130 • Sources: US Census Bureau, ITU, Facebook
  • 131. MYANMAR We Are Social wearesocial.sg • @wearesocialsg • 131
  • 132. MYANMAR: SNAPSHOT 55,167,330 TOTAL POPULATION 583,564 INTERNET USERS 1,240,000 33% 67% 1% 2% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 5,440,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION RURAL 10% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 132 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 133. JAN 2014 MYANMAR: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 133 • Source: GSMA Intelligence 3G 99% 1% 14%
  • 134. JAN 2014 MYANMAR: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # N/A N/A 1.1M 2.0% We Are Social wearesocial.sg • @wearesocialsg • 134 • Sources: US Census Bureau, ITU, Facebook
  • 135. NEPAL We Are Social wearesocial.sg • @wearesocialsg • 135
  • 136. NEPAL: SNAPSHOT 30,430,267 TOTAL POPULATION 7,300,000 INTERNET USERS 3,200,000 31% 11% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 16,380,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 69% RURAL 54% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 136 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 24%
  • 137. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 137 • Source: GSMA Intelligence 3G NEPAL: CONTRACT TYPE 94% 6% 2%
  • 138. JAN 2014 NEPAL: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # N/A N/A 2.8M 9.2% We Are Social wearesocial.sg • @wearesocialsg • 138 • Sources: US Census Bureau, ITU, Facebook
  • 139. NEW ZEALAND We Are Social wearesocial.sg • @wearesocialsg • 139
  • 140. NEW ZEALAND: SNAPSHOT 4,365,113 TOTAL POPULATION 3,873,982 INTERNET USERS 2,400,000 86% 55% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 4,922,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 14% RURAL 89% 113% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 140 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 141. JAN 2014 NEW ZEALAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 141 • Source: GSMA Intelligence 3G 65% 35% 65%
  • 142. JAN 2014 NEW ZEALAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 54% 89% 74% 33% We Are Social wearesocial.sg • @wearesocialsg • 142 • Source: Google’s “Our Mobile Planet” Report
  • 143. JAN 2014 NEW ZEALAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 2.8M 65% 1.9M 44% We Are Social wearesocial.sg • @wearesocialsg • 143 • Sources: US Census Bureau, ITU, Facebook
  • 144. NORTH KOREA We Are Social wearesocial.sg • @wearesocialsg • 144
  • 145. NORTH KOREA: SNAPSHOT 24,720,407 TOTAL POPULATION [N/A] INTERNET USERS 8,200 60% [N/A] 0.03% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 1,700,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 40% RURAL 7% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 145 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 146. JAN 2014 NORTH KOREA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 146 • Source: GSMA Intelligence 3G 100% 0% 100%
  • 147. JAN 2014 NORTH KOREA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # N/A N/A 4,600 ~0% We Are Social wearesocial.sg • @wearesocialsg • 147 • Sources: US Census Bureau, ITU, Facebook
  • 148. PAKISTAN We Are Social wearesocial.sg • @wearesocialsg • 148
  • 149. PAKISTAN: SNAPSHOT 193,238,868 TOTAL POPULATION 19,800,000 INTERNET USERS 11,400,000 36% 10% 6% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 129,583,076 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 64% RURAL 67% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 149 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 150. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 150 • Source: GSMA Intelligence 3G PAKISTAN: CONTRACT TYPE 97% 3% 3%
  • 151. JAN 2014 PAKISTAN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 580K 0.3% 7.6M 3.9% We Are Social wearesocial.sg • @wearesocialsg • 151 • Sources: US Census Bureau, ITU, Facebook
  • 152. PAPUA NEW GUINEA We Are Social wearesocial.sg • @wearesocialsg • 152
  • 153. PAPUA NEW GUINEA: SNAPSHOT 6,341,902 TOTAL POPULATION 145,256 INTERNET USERS 260,000 13% 2% 4% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 2,709,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 87% RURAL 42% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 153 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
  • 154. JAN 2014 PAPUA NEW GUINEA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 154 • Source: GSMA Intelligence 3G 84% 16% 8%
  • 155. JAN 2014 PAPUA NEW GUINEA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # N/A N/A 240K 3.7% We Are Social wearesocial.sg • @wearesocialsg • 155 • Sources: US Census Bureau, ITU, Facebook
  • 156. PHILIPPINES We Are Social wearesocial.sg • @wearesocialsg • 156
  • 157. PHILIPPINES: SNAPSHOT 105,720,644 TOTAL POPULATION 37,602,976 INTERNET USERS 34,000,000 49% 36% 32% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 106,987,098 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 51% RURAL 101% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 157 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 158. JAN 2014 PHILIPPINES: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 6H 12M 31% 2H 48M We Are Social wearesocial.sg • @wearesocialsg • 158 • Sources: US Census Bureau, GlobalWebIndex
  • 159. JAN 2014 PHILIPPINES: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 35% 4H 01M 62% 29% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 159
  • 160. JAN PHILIPPINES: SOCIAL MEDIA USE 2014 We Are Social wearesocial.sg • @wearesocialsg • 160 • Source: GlobalWebIndex . Figures represent percentage of internet users. 98% 97% 81% 69% 42% 39% 78% 69% 40% 39% 20% 14% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ INSTAGRAM LINKEDIN
  • 161. JAN 2014 PHILIPPINES: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 161 • Source: GSMA Intelligence 3G 96% 4% 30%
  • 162. JAN 2014 PHILIPPINES: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 39% 93% 88% 32% We Are Social wearesocial.sg • @wearesocialsg • 162 • Source: Google’s “Our Mobile Planet” Report
  • 163. JAN 2014 PHILIPPINES: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 4.0M 3.8% 24M 23% We Are Social wearesocial.sg • @wearesocialsg • 163 • Sources: US Census Bureau, ITU, Facebook
  • 164. SINGAPORE We Are Social wearesocial.sg • @wearesocialsg • 164
  • 165. SINGAPORE: SNAPSHOT 5,460,302 TOTAL POPULATION 3,971,318 INTERNET USERS 3,200,000 100% 73% 59% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 8,063,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 148% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 165 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 166. JAN 2014 SINGAPORE: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 16M 64% 1H 57M We Are Social wearesocial.sg • @wearesocialsg • 166 • Sources: US Census Bureau, GlobalWebIndex
  • 167. JAN 2014 SINGAPORE: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 70% 2H 10M 49% 18% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 167
  • 168. JAN SINGAPORE: SOCIAL MEDIA USE 2014 96% 92% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 168 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH 54% 45% 36% 25% 68% 59% 19% 18% 13% 12% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 169. JAN 2014 SINGAPORE: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 169 • Source: GSMA Intelligence 3G 47% 53% 55%
  • 170. JAN 2014 SINGAPORE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 72% 96% 87% 44% We Are Social wearesocial.sg • @wearesocialsg • 170 • Source: Google’s “Our Mobile Planet” Report
  • 171. JAN 2014 SINGAPORE: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 6.7M 123% 2.8M 51% We Are Social wearesocial.sg • @wearesocialsg • 171 • Sources: US Census Bureau, ITU, Facebook
  • 172. SOUTH KOREA We Are Social wearesocial.sg • @wearesocialsg • 172
  • 173. SOUTH KOREA: SNAPSHOT 48,955,203 TOTAL POPULATION 41,091,681 INTERNET USERS 13,000,000 83% 84% 27% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 53,624,427 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 17% RURAL 110% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 173 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 174. JAN 2014 SOUTH KOREA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 27M 75% 1H 35M We Are Social wearesocial.sg • @wearesocialsg • 174 • Sources: US Census Bureau, GlobalWebIndex
  • 175. JAN 2014 SOUTH KOREA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 74% 1H 01M 37% 17% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 175
  • 176. JAN SOUTH KOREA: SOCIAL MEDIA USE 2014 84% 75% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 176 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH 56% 38% 33% 8% 48% 36% 22% 7% 7% 1% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ ME2DAY NATE CONNECT
  • 177. JAN 2014 SOUTH KOREA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 177 • Source: GSMA Intelligence 3G 3% 97% 64%
  • 178. JAN 2014 SOUTH KOREA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 73% 94% 94% 56% We Are Social wearesocial.sg • @wearesocialsg • 178 • Source: Google’s “Our Mobile Planet” Report
  • 179. JAN 2014 SOUTH KOREA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 51.9M 106% 11.4M 23% We Are Social wearesocial.sg • @wearesocialsg • 179 • Sources: US Census Bureau, ITU, Facebook
  • 180. SRI LANKA We Are Social wearesocial.sg • @wearesocialsg • 180
  • 181. SRI LANKA: SNAPSHOT 21,675,648 TOTAL POPULATION 3,927,948 INTERNET USERS 2,000,000 15% 18% 9% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 20,324,070 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 85% RURAL 94% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 181 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 182. JAN 2014 SRI LANKA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 182 • Source: GSMA Intelligence 3G 91% 9% 13%
  • 183. JAN 2014 SRI LANKA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 953K 4.4% 1.4M 6.6% We Are Social wearesocial.sg • @wearesocialsg • 183 • Sources: US Census Bureau, ITU, Facebook
  • 184. TAIWAN We Are Social wearesocial.sg • @wearesocialsg • 184
  • 185. TAIWAN: SNAPSHOT 23,299,716 TOTAL POPULATION 17,656,414 INTERNET USERS 15,000,000 78% 76% 64% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 29,455,219 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 22% RURAL 126% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 185 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 186. JAN 2014 TAIWAN: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 40M 62% 2H 19M We Are Social wearesocial.sg • @wearesocialsg • 186 • Sources: US Census Bureau, GlobalWebIndex
  • 187. JAN 2014 TAIWAN: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 73% 2H 24M 41% 23% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 187
  • 188. JAN TAIWAN: SOCIAL MEDIA USE 2014 We Are Social wearesocial.sg • @wearesocialsg • 188 • Source: GlobalWebIndex . Figures represent percentage of internet users. 95% 92% 70% 25% 23% 18% 67% 60% 25% 7% #N/A 5% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER #N/A PLURK
  • 189. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 189 • Source: GSMA Intelligence 3G TAIWAN: CONTRACT TYPE 14% 86% 70%
  • 190. JAN 2014 TAIWAN: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 51% 95% 87% 37% We Are Social wearesocial.sg • @wearesocialsg • 190 • Source: Google’s “Our Mobile Planet” Report
  • 191. JAN 2014 TAIWAN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 10.7M 46% 12.2M 53% We Are Social wearesocial.sg • @wearesocialsg • 191 • Sources: US Census Bureau, ITU, Facebook
  • 192. THAILAND We Are Social wearesocial.sg • @wearesocialsg • 192
  • 193. THAILAND: SNAPSHOT 67,448,120 TOTAL POPULATION 23,860,000 INTERNET USERS 24,000,000 34% 35% 36% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 84,075,036 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 66% RURAL 125% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 193 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 194. JAN 2014 THAILAND: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 07M 24% 3H 04M We Are Social wearesocial.sg • @wearesocialsg • 194 • Sources: US Census Bureau, GlobalWebIndex
  • 195. JAN 2014 THAILAND: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 25% 3H 39M 50% 36% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 195
  • 196. JAN THAILAND: SOCIAL MEDIA USE 2014 97% 96% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 196 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH 69% 57% 40% 23% 76% 68% 36% 32% 22% 7% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN
  • 197. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 197 • Source: GSMA Intelligence 3G THAILAND: CONTRACT TYPE 89% 11% 12%
  • 198. JAN 2014 THAILAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 31% 95% 94% 51% We Are Social wearesocial.sg • @wearesocialsg • 198 • Source: Google’s “Our Mobile Planet” Report
  • 199. JAN 2014 THAILAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 67K 0.1% 22M 33% We Are Social wearesocial.sg • @wearesocialsg • 199 • Sources: US Census Bureau, ITU, Facebook
  • 200. TIMOR-LESTE We Are Social wearesocial.sg • @wearesocialsg • 200
  • 201. TIMOR-LESTE: SNAPSHOT 1,172,390 TOTAL POPULATION 10,461 INTERNET USERS 76,000 28% 1% 6% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 621,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 72% RURAL 53% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 201 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 202. JAN 2014 TIMOR-LESTE: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 202 • Source: GSMA Intelligence 3G 98% 2% N/A
  • 203. JAN 2014 TIMOR-LESTE: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # N/A N/A 76K 6.5% We Are Social wearesocial.sg • @wearesocialsg • 203 • Sources: US Census Bureau, ITU, Facebook
  • 204. VIETNAM We Are Social wearesocial.sg • @wearesocialsg • 204
  • 205. VIETNAM: SNAPSHOT 92,477,857 TOTAL POPULATION 36,140,967 INTERNET USERS 20,000,000 31% 39% 22% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 134,066,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION 69% RURAL 145% MOBILE SUBSCRIPTION PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 205 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 206. JAN 2014 VIETNAM: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 37M 34% 1H 43M We Are Social wearesocial.sg • @wearesocialsg • 206 • Sources: US Census Bureau, GlobalWebIndex
  • 207. JAN 2014 VIETNAM: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 38% 2H 23M 58% 25% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 207
  • 208. JAN VIETNAM: SOCIAL MEDIA USE 2014 We Are Social wearesocial.sg • @wearesocialsg • 208 • Source: GlobalWebIndex . Figures represent percentage of internet users. 97% 95% 76% 45% 22% 18% 81% 67% 34% 16% 8% 5% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN PINTEREST
  • 209. JAN 2014 PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS We Are Social wearesocial.sg • @wearesocialsg • 209 • Source: GSMA Intelligence 3G VIETNAM: CONTRACT TYPE 89% 11% 16%
  • 210. JAN 2014 VIETNAM: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 20% 97% 95% 60% We Are Social wearesocial.sg • @wearesocialsg • 210 • Source: Google’s “Our Mobile Planet” Report
  • 211. JAN 2014 VIETNAM: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 17.6M 19% 17M 18% We Are Social wearesocial.sg • @wearesocialsg • 211 • Sources: US Census Bureau, ITU, Facebook
  • 212. FIND OUT MORE AT WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 250
  • 213. DATA SOURCES USED IN THIS REPORT Population data Latest available data from the United States Census Bureau (mid-2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage data extrapolated from GlobalWebIndex (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo, Twitter, and VKontakte, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms(Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government Factbook, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms (Q3 2013), and Google’s Our Mobile Planet Report (May 2013). We Are Social wearesocial.sg • @wearesocialsg • 213
  • 214. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social Making Friends & Influencing People • 45
  • 215. WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social Making Friends & Influencing People • 46