Carlo Frinolli - Welcome #WUDRome2018

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nois3

Introduzione World Usability Day Rome 2018

Design

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Today we say thank you.
There would not be any WUDRome without
you.
Welcome to the Fifth Edition
Let’s start.
We owe you!
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That was
2014!
😱 😱 😱
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Il giorno del Grazie.
Non ci sarebbe stato nessun WUDRome  
senza di voi.
Benvenuti alla V edizione
Sponsor thanks
Grazie!
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Official event hashtag and  
World Usability Day one.
Be social
#WUDRome2018 
& #WUD18
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as "The extent to which a product can be used
by specified users to achieve specified goals
with effectiveness, efficiency, and
satisfaction in a specified context of use."
Let’s get back to basics
Usability
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Let’s get back to basics
Effectiveness
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Let’s get back to basics
Efﬁciency
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Let’s focus on
Satisfaction
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The Founder’s
Orchestration
Facilitate interactions in order to create value
respecting all the actors’ needs.
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We orchestrate
Design → Relationship
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A relationship works when we…
Understand value
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A relationship works when we…
Create trust
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How might we avoid…
Violation?
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www.wudrome.it
Parco LeonardoRoma
Design for
Good or EvilGood
——Hello!
8—9 Nov ’18
p o w e r e d b y
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I break the relationship if…
I don’t keep 
a promise
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I break the relationship if…
It takes me 
too much time
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I break the relationship if…
I don’t protect you
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I break the relationship if…
Makes it  
unaccessible
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I break the relationship if…
I cut myself  
in a fortress
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I break the relationship if…
I’m just following 
the rules
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With time, I convinced myself that
designing is a political act, a series of
decisions that generate transformation
and change.
Vincenzo Di Maria

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If designing is a political act…
How do we do this?
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Usabilità significa facilitare la
comprensione e l’utilizzo di prodotti,
servizi e sistemi d’informazione
adeguandoli alle necessità, 
ai bisogni e al contesto degli utenti.
Ennio Flaiano

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Non c’è bisogno di attendere la diffusione delle interfacce conversazionali per riconoscere l’importanza del linguaggio verbale nel design di un servizio. Ecco cosa possono fare gli ux writer, i tech writer e i content designer per arginare il diluvio di scorrettezze, ingenuità, cattive traduzioni, duplicazioni dannose, arcaismi e inutili complicazioni linguistiche da cui siamo sommersi ogni giorno. Ed ecco i vantaggi di integrare efficacemente il linguaggio verbale all’interno di un design system. Perché, come diceva qualcuno: “Le parole sono importanti”.

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Technology is never neutral: it has inevitable social, political, and moral impact. The coming era of connected smart technologies, such as AI, autonomous vehicles, and the Internet of Things, demands trust: trust the tech industry has yet to fully earn. This session will illuminate the ethical questions of emerging technologies and challenge designers and engineers to create more thoughtful, positive products for future generations.

Cennydd Bowles - Future Ethics

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Le Voice user interfaces hanno sempre più impatto sulla nostra vita quotidiana: sui nostri cellulari, nelle nostre case e negli uffici. In tutto il mondo le persone si stanno abituando a parlare con: Siri, Google Assistant, Google Home, Alexa, Cortana e Bixby. Le tecniche e le metafore proprie delle graphical user interfaces non si applicano al mondo del voice. Il VUI design deve essere basato sulla “conversazione”, il primo sistema di comunicazione che abbiamo imparato e anche quello che conosciamo meglio. Come si può quindi progettare “for good”? Alessandra ci racconterà quali siano le sfide legate al design di interfacce conversazionali e quali siano le metodologie da adottare quando ci si approccia a questo mondo.

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We’re used to think we need to design devices or interfaces that help the user achieve a goal without any friction. Under this “Don’t make me think” motto, even if we call it a Human Centred Design, sometimes we forget to take into consideration how the human brain really works. When we perceive that a user is thinking differently than we expected we call it a bias. So bias has become another word for error, but a kind of error which existence we are often not willing to accept and, moreover, an existence we unconsciously deny. The real error, though, lies in this negation and we cannot have a true Human Centred Design until we acknowledge such behaviours as normal, good and not evil.

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1. POWERED BYWORLDUSABILITYDAY_2018 www.wudrome.it Parco LeonardoRoma Design for Good or EvilGood ——Hello! 8—9 Nov ’18 p o w e r e d b y 1

2. POWERED BYWORLDUSABILITYDAY_2018 Nice to meet you Carlo Frinolli 2 CEO + Founder & Head of Design @nois3.it WORLD USABILITY DAY Rome, 8-9 Novembre C o - F o u n d e r

3. POWERED BYWORLDUSABILITYDAY_2018 Today we say thank you. There would not be any WUDRome without you. Welcome to the Fifth Edition Let’s start. We owe you! 3

4. POWERED BYWORLDUSABILITYDAY_20184WORLDUSABILITYDAY_2018 That was 2014! 😱 😱 😱 4 POWERED BY

5. POWERED BYWORLDUSABILITYDAY_2018 Il giorno del Grazie. Non ci sarebbe stato nessun WUDRome   senza di voi. Benvenuti alla V edizione Sponsor thanks Grazie! 5

6. POWERED BYWORLDUSABILITYDAY_2018 Il giorno del Grazie. Non ci sarebbe stato nessun WUDRome   senza di voi. Benvenuti alla V edizione Sponsor thanks Grazie! 6

7. POWERED BYWORLDUSABILITYDAY_2018 Il giorno del Grazie. Non ci sarebbe stato nessun WUDRome   senza di voi. Benvenuti alla V edizione Sponsor thanks Grazie! 7

8. POWERED BYWORLDUSABILITYDAY_2018 Official event hashtag and   World Usability Day one. Be social #WUDRome2018  & #WUD18 8

9. POWERED BYWORLDUSABILITYDAY_2018 as "The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use." Let’s get back to basics Usability 9

10. POWERED BYWORLDUSABILITYDAY_2018 Let’s get back to basics Effectiveness 10

11. POWERED BYWORLDUSABILITYDAY_2018 Let’s get back to basics Efﬁciency 11

12. POWERED BYWORLDUSABILITYDAY_2018 Let’s focus on Satisfaction 12

13. POWERED BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018 The Founder’s Orchestration Facilitate interactions in order to create value respecting all the actors’ needs. 13 POWERED BY

14. POWERED BYWORLDUSABILITYDAY_2018 We orchestrate Design → Relationship 14

15. POWERED BYWORLDUSABILITYDAY_2018 A relationship works when we… Understand value 15

16. POWERED BYWORLDUSABILITYDAY_2018 A relationship works when we… Create trust 16

17. POWERED BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018 How might we avoid… Violation? 17 POWERED BY

18. POWERED BYWORLDUSABILITYDAY_2018 www.wudrome.it Parco LeonardoRoma Design for Good or EvilGood ——Hello! 8—9 Nov ’18 p o w e r e d b y 18

19. POWERED BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018 I break the relationship if… I don’t keep  a promise 19 POWERED BY

20. POWERED BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018 I break the relationship if… It takes me  too much time 20 POWERED BY

21. POWERED BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018 I break the relationship if… I don’t protect you 21 POWERED BY

22. POWERED BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018 I break the relationship if… Makes it   unaccessible 22 POWERED BY

23. POWERED BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018 I break the relationship if… I cut myself   in a fortress 23 POWERED BY

24. POWERED BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018 I break the relationship if… I’m just following  the rules 24 POWERED BY

25. POWERED BYWORLDUSABILITYDAY_201825 With time, I convinced myself that designing is a political act, a series of decisions that generate transformation and change. Vincenzo Di Maria

26. POWERED BYWORLDUSABILITYDAY_2018 If designing is a political act… How do we do this? 26

27. POWERED BYWORLDUSABILITYDAY_201827 Usabilità significa facilitare la comprensione e l’utilizzo di prodotti, servizi e sistemi d’informazione adeguandoli alle necessità,  ai bisogni e al contesto degli utenti. Ennio Flaiano

Carlo Frinolli - Welcome #WUDRome2018

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