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POWERED
BYWORLDUSABILITYDAY_2018
www.wudrome.it
Parco LeonardoRoma
Design for
Good or EvilGood
——Hello!
8—9 Nov ’18
p o w ...
POWERED
BYWORLDUSABILITYDAY_2018
Nice to meet you
Carlo Frinolli
2
CEO + Founder & Head of Design
@nois3.it
WORLD USABILIT...
POWERED
BYWORLDUSABILITYDAY_2018
Today we say thank you.
There would not be any WUDRome without
you.
Welcome to the Fifth ...
POWERED
BYWORLDUSABILITYDAY_20184WORLDUSABILITYDAY_2018
That was
2014!
😱 😱 😱
4
POWERED
BY
POWERED
BYWORLDUSABILITYDAY_2018
Il giorno del Grazie.
Non ci sarebbe stato nessun WUDRome 

senza di voi.
Benvenuti alla ...
POWERED
BYWORLDUSABILITYDAY_2018
Il giorno del Grazie.
Non ci sarebbe stato nessun WUDRome 

senza di voi.
Benvenuti alla ...
POWERED
BYWORLDUSABILITYDAY_2018
Il giorno del Grazie.
Non ci sarebbe stato nessun WUDRome 

senza di voi.
Benvenuti alla ...
POWERED
BYWORLDUSABILITYDAY_2018
Official event hashtag and 

World Usability Day one.
Be social
#WUDRome2018

& #WUD18
8
POWERED
BYWORLDUSABILITYDAY_2018
as "The extent to which a product can be used
by specified users to achieve specified goa...
POWERED
BYWORLDUSABILITYDAY_2018
Let’s get back to basics
Effectiveness
10
POWERED
BYWORLDUSABILITYDAY_2018
Let’s get back to basics
Efficiency
11
POWERED
BYWORLDUSABILITYDAY_2018
Let’s focus on
Satisfaction
12
POWERED
BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018
The Founder’s
Orchestration
Facilitate interactions in order to cre...
POWERED
BYWORLDUSABILITYDAY_2018
We orchestrate
Design → Relationship
14
POWERED
BYWORLDUSABILITYDAY_2018
A relationship works when we…
Understand value
15
POWERED
BYWORLDUSABILITYDAY_2018
A relationship works when we…
Create trust
16
POWERED
BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018
How might we avoid…
Violation?
17
POWERED
BY
POWERED
BYWORLDUSABILITYDAY_2018
www.wudrome.it
Parco LeonardoRoma
Design for
Good or EvilGood
——Hello!
8—9 Nov ’18
p o w ...
POWERED
BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018
I break the relationship if…
I don’t keep

a promise
19
POWERED
BY
POWERED
BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018
I break the relationship if…
It takes me

too much time
20
POWERED
...
POWERED
BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018
I break the relationship if…
I don’t protect you
21
POWERED
BY
POWERED
BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018
I break the relationship if…
Makes it 

unaccessible
22
POWERED
BY
POWERED
BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018
I break the relationship if…
I cut myself 

in a fortress
23
POWERE...
POWERED
BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018
I break the relationship if…
I’m just following

the rules
24
POWER...
POWERED
BYWORLDUSABILITYDAY_201825
With time, I convinced myself that
designing is a political act, a series of
decisions ...
POWERED
BYWORLDUSABILITYDAY_2018
If designing is a political act…
How do we do this?
26
POWERED
BYWORLDUSABILITYDAY_201827
Usabilità significa facilitare la
comprensione e l’utilizzo di prodotti,
servizi e sist...
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Carlo Frinolli - Welcome #WUDRome2018

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Introduzione World Usability Day Rome 2018

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Carlo Frinolli - Welcome #WUDRome2018

  1. 1. POWERED BYWORLDUSABILITYDAY_2018 www.wudrome.it Parco LeonardoRoma Design for Good or EvilGood ——Hello! 8—9 Nov ’18 p o w e r e d b y 1
  2. 2. POWERED BYWORLDUSABILITYDAY_2018 Nice to meet you Carlo Frinolli 2 CEO + Founder & Head of Design @nois3.it WORLD USABILITY DAY Rome, 8-9 Novembre C o - F o u n d e r
  3. 3. POWERED BYWORLDUSABILITYDAY_2018 Today we say thank you. There would not be any WUDRome without you. Welcome to the Fifth Edition Let’s start. We owe you! 3
  4. 4. POWERED BYWORLDUSABILITYDAY_20184WORLDUSABILITYDAY_2018 That was 2014! 😱 😱 😱 4 POWERED BY
  5. 5. POWERED BYWORLDUSABILITYDAY_2018 Il giorno del Grazie. Non ci sarebbe stato nessun WUDRome 
 senza di voi. Benvenuti alla V edizione Sponsor thanks Grazie! 5
  6. 6. POWERED BYWORLDUSABILITYDAY_2018 Il giorno del Grazie. Non ci sarebbe stato nessun WUDRome 
 senza di voi. Benvenuti alla V edizione Sponsor thanks Grazie! 6
  7. 7. POWERED BYWORLDUSABILITYDAY_2018 Il giorno del Grazie. Non ci sarebbe stato nessun WUDRome 
 senza di voi. Benvenuti alla V edizione Sponsor thanks Grazie! 7
  8. 8. POWERED BYWORLDUSABILITYDAY_2018 Official event hashtag and 
 World Usability Day one. Be social #WUDRome2018
 & #WUD18 8
  9. 9. POWERED BYWORLDUSABILITYDAY_2018 as "The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use." Let’s get back to basics Usability 9
  10. 10. POWERED BYWORLDUSABILITYDAY_2018 Let’s get back to basics Effectiveness 10
  11. 11. POWERED BYWORLDUSABILITYDAY_2018 Let’s get back to basics Efficiency 11
  12. 12. POWERED BYWORLDUSABILITYDAY_2018 Let’s focus on Satisfaction 12
  13. 13. POWERED BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018 The Founder’s Orchestration Facilitate interactions in order to create value respecting all the actors’ needs. 13 POWERED BY
  14. 14. POWERED BYWORLDUSABILITYDAY_2018 We orchestrate Design → Relationship 14
  15. 15. POWERED BYWORLDUSABILITYDAY_2018 A relationship works when we… Understand value 15
  16. 16. POWERED BYWORLDUSABILITYDAY_2018 A relationship works when we… Create trust 16
  17. 17. POWERED BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018 How might we avoid… Violation? 17 POWERED BY
  18. 18. POWERED BYWORLDUSABILITYDAY_2018 www.wudrome.it Parco LeonardoRoma Design for Good or EvilGood ——Hello! 8—9 Nov ’18 p o w e r e d b y 18
  19. 19. POWERED BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018 I break the relationship if… I don’t keep
 a promise 19 POWERED BY
  20. 20. POWERED BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018 I break the relationship if… It takes me
 too much time 20 POWERED BY
  21. 21. POWERED BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018 I break the relationship if… I don’t protect you 21 POWERED BY
  22. 22. POWERED BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018 I break the relationship if… Makes it 
 unaccessible 22 POWERED BY
  23. 23. POWERED BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018 I break the relationship if… I cut myself 
 in a fortress 23 POWERED BY
  24. 24. POWERED BYWORLDUSABILITYDAY_2018WORLDUSABILITYDAY_2018 I break the relationship if… I’m just following
 the rules 24 POWERED BY
  25. 25. POWERED BYWORLDUSABILITYDAY_201825 With time, I convinced myself that designing is a political act, a series of decisions that generate transformation and change. Vincenzo Di Maria
  26. 26. POWERED BYWORLDUSABILITYDAY_2018 If designing is a political act… How do we do this? 26
  27. 27. POWERED BYWORLDUSABILITYDAY_201827 Usabilità significa facilitare la comprensione e l’utilizzo di prodotti, servizi e sistemi d’informazione adeguandoli alle necessità,
 ai bisogni e al contesto degli utenti. Ennio Flaiano

Introduzione World Usability Day Rome 2018

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