Technology is never neutral: it has inevitable social, political, and moral impact. The coming era of connected smart technologies, such as AI, autonomous vehicles, and the Internet of Things, demands trust: trust the tech industry has yet to fully earn. This session will illuminate the ethical questions of emerging technologies and challenge designers and engineers to create more thoughtful, positive products for future generations.

1. FUTURE ETHICS
@Cennydd

2. [something about cobras]

3. ‘When you invent the ship, you also invent the shipwreck…
Every technology carries its own negativity, which is
invented at the same time as technical progress.’
—Paul Virilio

5. We’ve not earned the trust we’ll need.

6. Future tech raises the ethical stakes.

7. It’s time we took ethics seriously.

8. Technology was never neutral.

9. Raw data is an oxymoron.

10. Raw data is an oxymoron.

11. Design is applied ethics.

12. Ethics should be an ethos.
But there are also concrete steps.

13. Definition Ideas Design Critique Testing
Infrastructure

14. Definition Ideas Design Critique Testing

15. Widen the stakeholder net.
Definition Ideas Design Critique Testing
Society’s needs, not just
user needs.
Create personas non grata.

16. Definition Ideas Design Critique Testing

17. Definition Ideas Design Critique Testing
Create provocatypes to tease
out unintended consequences.

18. Electric vehicle
charging point
provocatype.
Marcel Shouwenaar and
Harm van Beek, The
Incredible Machine.

20. Definition Ideas Design Critique Testing
Create provocatypes to tease
out unintended consequences.
Treat ethics as a constraint.

21. Definition Ideas Design Critique Testing

22. Definition Ideas Design Critique Testing
Materialise the invisible.

25. Definition Ideas Design Critique Testing
Materialise the invisible.
Sometimes, make me think.

27. Definition Ideas Design Critique Testing
Materialise the invisible.
Sometimes, make me think.
Consider the veil of ignorance.

28. Definition Ideas Design Critique Testing

29. Definition Ideas Design Critique Testing
Appoint a designated dissenter.
Apply the four ethical tests.

30. Definition Ideas Design Critique Testing
What if everyone did what I’m about to do?
(DEONTOLOGY)

31. Definition Ideas Design Critique Testing
Am I treating people as ends or means?
(DEONTOLOGY)

32. Definition Ideas Design Critique Testing
Am I maximising happiness for the greatest number?
(UTILITARIANISM)

33. Definition Ideas Design Critique Testing
Would I be happy for this to be a front-page story?
(VIRTUE ETHICS)

34. Definition Ideas Design Critique Testing

35. Definition Ideas Design Critique Testing
Apply fairness forensics.
Conduct deep research.
Learn from vulnerable groups.

36. Infrastructure

37. Infrastructure
Hire diverse teams.
Expect & reward ethical behaviour.
Instil core values.

38. Morality is a muscle that needs exercise.

39. The journey needs patience and forgiveness.

40. @Cennydd
Available now in
paperback and digital.
future-ethics.com
Thank you.

41. THE SHADOWS OF DATA
@Cennydd