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Dee Scarano - Creating Better Products, Faster with Design Sprints

Speech of Dee Scarano, Product designer and lead Design sprint for AJ&Smart, at World Usability Day Rome 2018. An introduction of Design Sprint methodology.

Dee Scarano - Creating Better Products, Faster with Design Sprints

  1. 1. Prepared by !2
  2. 2. Prepared by !3 Jake Knapp | Creator of Design Sprint
  3. 3. Prepared by !4
  4. 4. Prepared by !5
  5. 5. Prepared by Design Sprints & Good Design? • Get real validation from real people • Check small parts in small steps • Make doing good things, 
 also good for your business
  6. 6. Prepared by Get real validation 
 from real people
 (early) 1
  7. 7. Idea Build Launch Data
  8. 8. Idea Launch B… u… i… l… d Data
  9. 9. Idea B… u… i… l… d La Data
  10. 10. Idea Data
  11. 11. Idea Data DESIGN SPRINT
  12. 12. FM T W TCEO Engineer Sales Design Design Marketing Customer Support
  13. 13. FM T W T Align Sketch Decide Story-board type Proto- Test!
  14. 14. Prepared by Align on the challenge
  15. 15. Prepared by !16 Create Multiple Solutions
  16. 16. !17 Vote on Solutions
  17. 17. Prepared by !18 Prepare a Storyboard
  18. 18. Prepared by Produce a Prototype
  19. 19. Produce a Prototype
  20. 20. Treasure box Snacks Script Produce a Prototype
  21. 21. Prepared by !22 Test with Users
  22. 22. Prepared by !23 Test with Users
  23. 23. Prepared by !24 Test with Users
  24. 24. Prepared by But, what if the users don’t like it?
  25. 25. FM T W T Align Sketch Decide Story-board type Proto- Test!
  26. 26. Idea B… u… i… l… d La Data
  27. 27. Prepared by If you’ve spent months working on something you’re less likely to throw it away and start again
  28. 28. Prepared by Get real validation 
 from real people
 (early) 1
  29. 29. Prepared by Don’t get carried away. 
 Check small parts in small steps. 
 (early) 2
  30. 30. Idea B… u… i… l… d La Data Research Synthesis Wireframes Multiple
 versions Revisions Sign-offs Changing requirements Re-design User stories Feature backlog Code sprints Changingrequirements Re-design
  31. 31. Idea Data Idea Data Idea Data Feature build Feature build Feature build
  32. 32. Case Study Share the Meal
  33. 33. Ran 8 sprints
  34. 34. Crazy Eights Prototype Real app
  35. 35. Share bar
  36. 36. SXSW 2016 Winner Mobile Innovation Webby Award Mobile Best Practices 2016 Apple Best Apps of the year 2015 Google Best Apps of the year 2015
  37. 37. Prepared by Don’t get carried away. 
 Check small parts in small steps. 
 (early) 2
  38. 38. Prepared by Make doing good, 
 good for your business. 3
  39. 39. Prepared by Why did you get in to design?
  40. 40. Prepared by Doing work for good = Stories that make you look good = Awards Brand love Media attention Non-NDA case studies Attract the “right” new hires A non-salesy way to connect with famous 
 people/brands that you want to be aligned with
  41. 41. Prepared by Doing work for good = Stories that make you look good = Awards Brand love Media attention Non-NDA case studies Attract the “right” new hires A non-salesy way to connect with famous 
 people/brands that you want to be aligned with
  42. 42. Story How AJ&Smart met Jake Knapp (and changed our business forever)
  43. 43. Prepared by Jake Knapp AUTHOR OF SPRINT AJ&Smart is the go-to partner for Design Sprints. With masterful facilitation and product design, they can help any team stop wasting time, get aligned, and make months of progress in just two days.
  44. 44. Prepared by PODCAST
  45. 45. Prepared by 1. Mini-Sprint
 ”How can we get noticed by Google Ventures?” • 1 hour • Small group of people • Start with a challenge • Collectively find a clear solution
  46. 46. Prepared by 2. Write an article
 …and link to Jake’s website & book
  47. 47. Prepared by 3. Email GV Sprint Stories
 …tell Jake we’re going to be in SF soon
  48. 48. Prepared by 4. Casually meet with Jake
 …and impress him (hopefully)
  49. 49. Prepared by 5. Bring Jake to Berlin
 …btw OMG it worked!!
  50. 50. Prepared by
  51. 51. Prepared by 1. Find 3 awards you can apply for 2. Commit to: • Taking photos & videos • Writing an article • Doing a press release • Posting on Instagram, Youtube… • Applying for the awards 3. Use a Design Sprint (it’ll only take 4 days!) 4. Present above to your boss 
 (and share our story as a case study) 2 ways to convince your boss to do that “good” project You already have a “good” thing you want to do There’s something you want to get 
 (awards, a client, fame, fortune…) 1. Think of a way to use “good” to get there
 (try running an LDJ with your team) 2. Use steps 2-4 from the left side
  52. 52. Prepared by Make doing good, 
 good for your business. 3
  53. 53. Want more Design Sprint stuff? For free!
  54. 54. Prepared by 100+ hours of Design Sprint videos
  55. 55. Prepared by Daily stories about running a Design Sprint agency on Instagram
  56. 56. Prepared by 60 PODCAST
  57. 57. Thanks :) Questions?
  58. 58. Design Sprint Masterclass Become a Design Sprint facilitator with our immersive online course, including: • 50+ videos (and counting!) • Design Sprint resources and templates to help you running your Sprints • An online community of engaged like-minded mentors • Special live Q&As with AJ&Smart and Jake Knapp (Design Sprint creator) • A certificate signed by Jake Knapp upon completion Get 200€ off today! AJSWUD www.ajsmart.com/masterclass AJ&Smart valid until Fri Nov 16

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