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Marilia Moita - What if smart cities were people centered

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Smart cities will be the standard of urban living, according to the United Nations… but are your needs, as a citizen, being considered?
In this talk, we will reflect, together, on: Why do smart cities need to become people centered? What is really being transformed in the city? How can people become the center of this transformation?

Imagine yourself, living in a city, in 20 years from now…

– Where more than half of the world’s population shifted from rural to urban areas…
…and you will live among them.

– Where hundreds of trillions of dollars/euros have been spent on revolutionary initiatives to change infrastructure, digital technology and interconnected intelligent networks…
…and your data will be its fuel.

– Where smart cities are the standard of urban living…
…and your needs were not considered?

These first part of the statements are not product of your imagination, they are the top three projections from the United Nations for urban living by 2050, so it is important to think about them (or start taking some action).

Marilia Moita - What if smart cities were people centered

  1. 1. Hello! I’m Marília Moita Usability UX CX Service Design Co-Founder of Design Research Portugal 👋
  2. 2. large human settlement WIKIPEDIA city
  3. 3. large human settlement WIKIPEDIA city humans movements interactions
  4. 4. lots of data large human settlement WIKIPEDIA city measure analyze monitor
  5. 5. tech enabled urban area WIKIPEDIA smart city technology infrastructure networks
  6. 6. Why?
  7. 7. need predictability humans 06:23 - travel by car 07:41 – take the X bus 08:04 – commute to Z train
  8. 8. need predictability humans time
  9. 9. need predictability humans time space
  10. 10. need predictability humans time space n variables
  11. 11. A city that can react day-to-day to its population Thomas, Wang, Mullagh, Dunn, 2016 smart city from people perspective needs problems life
  12. 12. need predictability humans what where when meaning
  13. 13. need to focus on what matters humans family friends happiness love
  14. 14. need predictability humans technology
  15. 15. oriented to: smart city technology
  16. 16. if it is not to solve people’s problems? apply super powers and smartness to the city Why?
  17. 17. What?
  18. 18. environment mobility infrastructure buildings utilities areas of transformation smart city …
  19. 19. How?
  20. 20. can we design people-driven smart cities? how
  21. 21. can we design people-driven smart cities? how discover Identify the problem, opportunity or needs to be addressed through design
  22. 22. gather data how to discover from statistics…
  23. 23. gather data how to discover …to contextual investigation real
  24. 24. can we design citizen-driven smart cities? how define Analyze the problem(s) and set a clear scope to all stakeholders (citizen, government, services, tech companies, academics, researchers, etc.)
  25. 25. review outputs how to define from stakeholders interviews…
  26. 26. review outputs how to define …to journey mapping collaboratively
  27. 27. can we design citizen-driven smart cities? how develop Involve the citizens to dig in the previously identified problems. Co-design possible solution.
  28. 28. walk through the design how to develop from focus groups…
  29. 29. how to develop …to service blueprints walk through the experience
  30. 30. can we design citizen-driven smart cities? how deliver Present your findings. Learn through feedback and iterate again.
  31. 31. because it leads to living better lives in harmony with the city. why should smart cities be people centered?
  32. 32. are you willing to step up and change from a tech-driven paradigm to a people-centered one? what about you?
  33. 33. as citizens, to build the future we want, we need to have the guts to step up and start co-designing it. (thank you very much!)
  • salvatorelarosa

    Dec. 4, 2019

Smart cities will be the standard of urban living, according to the United Nations… but are your needs, as a citizen, being considered? In this talk, we will reflect, together, on: Why do smart cities need to become people centered? What is really being transformed in the city? How can people become the center of this transformation? Imagine yourself, living in a city, in 20 years from now… – Where more than half of the world’s population shifted from rural to urban areas… …and you will live among them. – Where hundreds of trillions of dollars/euros have been spent on revolutionary initiatives to change infrastructure, digital technology and interconnected intelligent networks… …and your data will be its fuel. – Where smart cities are the standard of urban living… …and your needs were not considered? These first part of the statements are not product of your imagination, they are the top three projections from the United Nations for urban living by 2050, so it is important to think about them (or start taking some action).

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