Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
One size does not fit all:  four approaches to User Experience Leah Raper Programme Director Brand Development Justin Darl...
What is User Experience (UX)? <ul><li>“ a person’s perceptions and responses that result from the use or anticipated use o...
Why does UX matter? <ul><li>People need to see value in a site/app if you want them to use it </li></ul><ul><li>A negative...
Why UX is often avoided… <ul><li>BUT there are a range of techniques you can use, not all of which are costly or difficult...
<ul><li>4 approaches to UX </li></ul><ul><ul><li>Online surveys </li></ul></ul><ul><ul><li>Rapid prototyping and Joint App...
 
Citizens Advice service extranet <ul><li>Card sorting </li></ul><ul><li>Prototyping </li></ul><ul><li>Guerrilla usability ...
 
Citizens Advice corporate site <ul><li>Expert review </li></ul><ul><li>Eye tracking </li></ul>
 
IHG Green Engage web app <ul><li>Online survey </li></ul><ul><li>Telephone interviews and workshops  </li></ul><ul><li>JAD...
IHG Brand Central site
 
 
 
&quot;At last – everything a creative agency could possibly need for each IHG brand, in one place and always up to date – ...
IHG Brand Central site <ul><li>Qualitative feedback from face-to-face workshops and telephone interviews </li></ul><ul><li...
Online surveys
Online surveys <ul><li>Tools: Survey Monkey (free 10 questions, 100 responses / other plans) </li></ul><ul><li>Good for: <...
Rapid prototyping and JAD
Rapid prototyping and JAD <ul><li>Tools: Axure (free trial / $589) </li></ul><ul><li>Good for: </li></ul><ul><ul><li>User ...
Guerrilla usability testing
Guerrilla usability testing <ul><li>Tools: Silverback (free trial / $69) and Freemind (free) </li></ul><ul><li>Good for: <...
Remote usability testing
Remote usability testing <ul><li>Tools: Adobe Connect (free trial / $55 month) </li></ul><ul><li>Good for: </li></ul><ul><...
Eye tracking
Eye tracking <ul><li>Tools: Tobii [Acuity ETS] (purchase or affordable lease) </li></ul><ul><li>Good for: </li></ul><ul><u...
Conclusions <ul><li>Don’t underestimate the power of UX! </li></ul><ul><li>There are a range of methods you can use </li><...
Resources <ul><li>SurveyMonkey  (online surveys) </li></ul><ul><li>Axure  (rapid prototyping) </li></ul><ul><li>Silverback...
Contact us: <ul><li>www.wearesigma.com/ </li></ul><ul><li>@wearesigma </li></ul><ul><li>[email_address] </li></ul>
<ul><li>@WeAreSigma </li></ul>Thank you! Any questions?
Prochain SlideShare
Chargement dans…5
×

Internet world - Four approaches to User Experience and how they helped IHG and Citizens Advice

7 673 vues

Publié le

Presentation on 4 approaches to UX by justin.darley@sigma.se. Follow us on Twitter: @wearesigma

Publié dans : Design, Technologie
  • Identifiez-vous pour voir les commentaires

Internet world - Four approaches to User Experience and how they helped IHG and Citizens Advice

  1. One size does not fit all: four approaches to User Experience Leah Raper Programme Director Brand Development Justin Darley User Experience Consultant
  2. What is User Experience (UX)? <ul><li>“ a person’s perceptions and responses that result from the use or anticipated use of a product, system or service” </li></ul>— ISO definition
  3. Why does UX matter? <ul><li>People need to see value in a site/app if you want them to use it </li></ul><ul><li>A negative experience is lasting and hard to shake off </li></ul><ul><li>Sites/apps that are hard to use are ignored </li></ul><ul><li>You don’t know your users as well as you think you do </li></ul><ul><li>You can help to ensure a positive UX through: </li></ul><ul><li>Research </li></ul><ul><li>Testing </li></ul>
  4. Why UX is often avoided… <ul><li>BUT there are a range of techniques you can use, not all of which are costly or difficult </li></ul>expensive time consuming complex
  5. <ul><li>4 approaches to UX </li></ul><ul><ul><li>Online surveys </li></ul></ul><ul><ul><li>Rapid prototyping and Joint Application Development (JAD) </li></ul></ul><ul><ul><li>Remote and guerrilla usability testing </li></ul></ul><ul><ul><li>Eye tracking </li></ul></ul><ul><li>4 different projects </li></ul><ul><ul><li>Citizens Advice service extranet </li></ul></ul><ul><ul><li>Citizens Advice corporate site </li></ul></ul><ul><ul><li>InterContinental Hotels Group (IHG) Green Engage web app </li></ul></ul><ul><ul><li>IHG Brand Central site </li></ul></ul>4 approaches, 4 projects…
  6.  
  7. Citizens Advice service extranet <ul><li>Card sorting </li></ul><ul><li>Prototyping </li></ul><ul><li>Guerrilla usability testing </li></ul>
  8.  
  9. Citizens Advice corporate site <ul><li>Expert review </li></ul><ul><li>Eye tracking </li></ul>
  10.  
  11. IHG Green Engage web app <ul><li>Online survey </li></ul><ul><li>Telephone interviews and workshops </li></ul><ul><li>JAD session </li></ul><ul><li>Rapid prototype </li></ul><ul><li>Usability testing </li></ul>
  12. IHG Brand Central site
  13.  
  14.  
  15.  
  16. &quot;At last – everything a creative agency could possibly need for each IHG brand, in one place and always up to date – genius!!!&quot; &quot;Brand Central has provided a quicker than average route to market and excellent resource for our hotels…&quot; &quot;Brand Central houses everything you need to know…&quot;
  17. IHG Brand Central site <ul><li>Qualitative feedback from face-to-face workshops and telephone interviews </li></ul><ul><li>Quantitative feedback from online survey </li></ul><ul><li>User profiles for the main user types; corporate, hotel and third-party users </li></ul><ul><li>Lab based and remote usability testing </li></ul><ul><li>A huge success! </li></ul><ul><li>Used in 105 countries and territories </li></ul><ul><li>10,000 unique visitors </li></ul><ul><li>Over 205,800 page views </li></ul><ul><li>Average user spends over 6 minutes </li></ul>
  18. Online surveys
  19. Online surveys <ul><li>Tools: Survey Monkey (free 10 questions, 100 responses / other plans) </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Larger datasets </li></ul></ul><ul><ul><li>Quantitative feedback </li></ul></ul><ul><li>Tips: </li></ul><ul><ul><li>Clear introductory email </li></ul></ul><ul><ul><li>Maximum of 15 minutes to complete </li></ul></ul><ul><ul><li>Aim for 80-100 responses (response rates vary) </li></ul></ul><ul><ul><li>Progress bar </li></ul></ul><ul><ul><li>Multiple choice questions </li></ul></ul><ul><ul><li>Good tips on the blog (blog.surveymonkey.com) </li></ul></ul><ul><ul><li>Use the data collected to feed into user profiles </li></ul></ul>
  20. Rapid prototyping and JAD
  21. Rapid prototyping and JAD <ul><li>Tools: Axure (free trial / $589) </li></ul><ul><li>Good for: </li></ul><ul><ul><li>User centred User Interface (UI) design </li></ul></ul><ul><ul><li>Highly visual </li></ul></ul><ul><ul><li>Rapid feedback </li></ul></ul><ul><ul><li>Requirements gathering </li></ul></ul><ul><ul><li>Provides a prototype for usability testing </li></ul></ul><ul><li>Tips: </li></ul><ul><ul><li>Minimum of 2 people to run the session </li></ul></ul><ul><ul><li>User, stakeholder and technical representatives </li></ul></ul><ul><ul><li>Maximum of 10 participants </li></ul></ul><ul><ul><li>Keep it as informal as possible </li></ul></ul><ul><ul><li>Break people into small groups </li></ul></ul><ul><ul><li>Make good use of post-its and whiteboards </li></ul></ul>
  22. Guerrilla usability testing
  23. Guerrilla usability testing <ul><li>Tools: Silverback (free trial / $69) and Freemind (free) </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Low cost usability testing </li></ul></ul><ul><ul><li>Quantitative feedback </li></ul></ul><ul><li>Tips: </li></ul><ul><ul><li>Introductory email </li></ul></ul><ul><ul><li>Any users are better than none but aim for two rounds: 10 per round </li></ul></ul><ul><ul><li>Aim for a good cross-section </li></ul></ul><ul><ul><li>Max 30-45 minutes to complete (around 5 tasks) </li></ul></ul><ul><ul><li>Create meaningful tasks – word tasks as instructions </li></ul></ul><ul><ul><li>Draft in a scribe </li></ul></ul><ul><ul><li>Think aloud and retrospective think aloud </li></ul></ul><ul><ul><li>Discussion guide – consistency is important </li></ul></ul>
  24. Remote usability testing
  25. Remote usability testing <ul><li>Tools: Adobe Connect (free trial / $55 month) </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Geographically distributed users </li></ul></ul><ul><ul><li>Qualitative feedback </li></ul></ul><ul><li>Tips: </li></ul><ul><ul><li>As for guerrilla, plus: </li></ul></ul><ul><ul><li>Create a set up guide </li></ul></ul><ul><ul><li>Try to keep sessions a bit shorter </li></ul></ul><ul><ul><li>Have several dry runs! </li></ul></ul><ul><ul><li>Use Adobe to record sound and visual </li></ul></ul>
  26. Eye tracking
  27. Eye tracking <ul><li>Tools: Tobii [Acuity ETS] (purchase or affordable lease) </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Detailed information on user behaviour </li></ul></ul><ul><li>Tips: </li></ul><ul><ul><li>Pay particular attention to set up </li></ul></ul><ul><ul><li>Use retrospective think aloud techniques </li></ul></ul><ul><ul><li>Take detailed notes </li></ul></ul><ul><ul><li>Create meaningful tasks </li></ul></ul><ul><ul><li>Recruit the right participants </li></ul></ul>
  28. Conclusions <ul><li>Don’t underestimate the power of UX! </li></ul><ul><li>There are a range of methods you can use </li></ul><ul><li>Doesn’t have to be expensive, time consuming or complex </li></ul><ul><li>Can be a great way to get user buy in </li></ul><ul><li>Satisfied users means a successful project </li></ul>
  29. Resources <ul><li>SurveyMonkey (online surveys) </li></ul><ul><li>Axure (rapid prototyping) </li></ul><ul><li>Silverback (guerrilla testing) </li></ul><ul><li>Freemind (mind-mapping) </li></ul><ul><li>Adobe Connect (remote testing) </li></ul><ul><li>Acuity (eye tracking) </li></ul>To recap… Also of interest… <ul><li>Card sorting (shaping navigation) </li></ul><ul><li>Treejack (tree testing navigation) </li></ul><ul><li>AbilityNet (accessibility testing) </li></ul><ul><li>EpiServer (multivariate testing) </li></ul><ul><li>Google Optimiser (conversion rates) </li></ul>Slides available at http://www.slideshare.net/wearesigma
  30. Contact us: <ul><li>www.wearesigma.com/ </li></ul><ul><li>@wearesigma </li></ul><ul><li>[email_address] </li></ul>
  31. <ul><li>@WeAreSigma </li></ul>Thank you! Any questions?

×