A presentation our Director of Design Sarah Drummond delivered at IDOX.

1. SNOOK
DESIGNING with the
public in scotland
SARAH DRUMMOND
Idox - 13th December 2012

2. Hello Idox
You look amazing today

3. Rule #1
Always sweet talk your audience

5. LIE FS
R BE
O U
I PL ES
P RI NC
&

9. W E
O W
H
RATE
OP E

10. SNOOK
ENSEMBLE
SNOOK
SNOOKSTERS BOARD
SNOOK
SNOOK CORE TEAM
EVENTS CONSULTANCY
PRODUCTS VENTURES
COLLABO
-RATIONS

11. THE SNOOK TEAM

13. O OK
SN
ma kes
PACT
IM
AN

15. S C OT T I S H
PARLIAMENT
The festival of Politics
DEBATE CHAMBER, HOLYROOD

17. PERSONAL DEMOCRACY FORUM
GOOGLE FELLOWSHIP

18. SOCIAL
INNOVATION
CAMP
CAIRO, EGYPT

19. IDEA
INCUBATOR
ITU telecom World
GENEVA, SWITZERLAND

20. DESIGN
CAMP
GLASGOW 2014
COMMONWEALTH GAMES

21. YOUNG
ENTERPRISE
AWARD
YOUNG SCOT AWARDS 2012

22. N ERS
DE SIG
RV ICE
SE
th ings
do
EN TLY
IF FER
D

24. T EST
AB
LEC LIS
REF H
n oo k•
•S
DISCOVER
DELIVER
cess
p ro
P DE
LO FIN
DEVE E

28. 1
Prototype

32. 2
Visualise
&
Tell Stories

33. day, 15 August 2012
Wednesday, 15 August 2012

34. 3
CoCreate

36. Fuzzy Front End Problem Solving
- Liz Sanders

37. so you play with lego,
hang out with people and draw stuff
but what do you actually do?

38. O K
S NO
EC TS
RO J
P

39. INSIDE OUT

40. Post 16 Education

50. OUTSIDE IN

51. MyPolice

55. The Matter

66. The Client
The City of Edinburgh
Council

79. Total Craigroyston

88. TOTAL
craigroyston About | Activities | What’s on | Host your own group | News | Get in touch | Map of area Search...
news find out what's on daily
Total Monday morning afternoon evening
Craigroyston
tuesday morning afternoon evening
wednesday morning afternoon evening
Total Craigroyston holds thursday
is you
morning afternoon evening
idea camp friday morning afternoon evening
Yesterday we brought together a slice of the saturday morning afternoon evening
community and organisations to look at how
we can improve Craigroyston and make
sunday morning afternoon evening
futures brighter for children and young
people...
0:00 / 4:59 Posted by Christine Mackay local residents recommend
On a weekly basis I go to;
Search activities and services Get involved in total craigroyston John Doe
Peep groups on a tuesday morning, and in the
evening I take my kids swimming at Craigroyston
I’m looking for... High School between 5 and 7pm. There is also
Start up activities on a Saturday morning at North Edinburgh
Total
arts for me and my wee girl.
Craigroyston
your own
start start?
Days Time of day
Meetings club/ activities and groups in craigroyston
group
Mon Tues Wed Thurs Fri Sat Sun
up
Topic
I just want to know
use an use an
Parenting
about events
Mental Health
empty empty
Activities for kids
Health
space space
Education Search
Central Craigroyston
Website (and offline

90. “Working in the way we have done with the Total
Craigroyston initiative feels like we have actually
been listened to. It feels different this time”
- Local Resident at Co-Creation session

91. Start Up Street

100. PUBLIC SECTOR = NO DESIGN

102. GOING BACK TO BASIC SKILLS

103. HANDING OVER TOOLS

104. “FIRST OF ALL DESIGN
CANNOT BE SEEN.”
- PETER GORB

107. Global Service
Jam

111. C�monwealth
Games 2014
Design Camp

115. Here is the science bit...

116. Policy
Framing wicked problems
Catalysts of new futures
Designforgov
Do tank
Interpreting Action
Briefs not policys
Forming partnerships to
develop UI
Designforgov
Do tank
Internal Design Capacity
Companies who can
respond to user needs and
create awesome customer
Embedding
design
Grassroots
Closing feedback loops Communication
Responding Platforms

117. GOVERNMENT
RESEARCH
PUBLIC
PUBLIC
FUNDERS BODIES
Dotank
PARTNERSHIP ACCESS TO
PROJECTS THE PUBLIC
DEVELOPING
PROTOTYPING
PRODUCTS
TRAINING
(CPD)

118. This isn’t just service design
Empathy
New Skills
New relationships
New business cases
Changing Mindsets

119. Doing
If we talk about something all day,
it probably won’t happen

120. “Give people tools that guarantee their right
to work with high, independent efficiency”
- Ivan Illich

121. “A rat race is for rats. We are not rats.
We are Humans”
- Jimmy Reid

122. FERMENTING
A REVOLUTION
IN SCOTLAND
WE ARE SNOOK

123. SNOOK
Thanks
idox!
WWW.WEARESNOOK.COM @WEARESNOOK
Idox - 13th December 2012