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@wearesocialsg • 105 JAN 2016 Digital in 2016

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@wearesocialsg • 105
JAN
2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, INMILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
10.0
19.0
13.0
7.5
4.3
2.2
8.9
18.0
11.0
5.5
2.8 1.5
103,000,000 54% 46%
18% 10% 9%
36% 18% 17%
23% 13% 11%
13% 7% 5%
7% 4% 3%
4% 2% 1%

Publié dans : Marketing, Médias sociaux, Internet
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