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@wearesocialsg • 64 JAN 2016 Digital in 2016

We Are Social Singapore

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26 jan. 2016

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@wearesocialsg • 1
DIGITAL
IN 2016WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL,
SOCIAL, AND MOBILE DATA, TRENDS, AND STATI...

@wearesocialsg • 2

@wearesocialsg • 3
COUNTRIES INCLUDED IN THIS OVERVIEW
1 ARGENTINA
2 AUSTRALIA
3 BRAZIL
4 CANADA
5 CHINA
6 EGYPT
7 FRANCE
...

@wearesocialsg • 4
WELCOME
Welcome to We Are Social’s DIGITAL IN 2016 report, collating all the key data, statistics
and t...

@wearesocialsg • 5
CLICK HERE TO ACCESS WE ARE SOCIAL’S 2016
DIGITAL YEARBOOK, WHICH CONTAINS HIGH-LEVEL
DATA SNAPSHOTS FO...

@wearesocialsg • 6
GLOBAL & REGIONAL OVERVIEWS

@wearesocialsg • 7
GLOBAL DIGITAL SNAPSHOT
INTERNET
USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
A...

@wearesocialsg • 8
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOC...

@wearesocialsg • 9
SHARE OF GLOBAL USERS
JAN
2016
NORTH AMERICA
5% 9%
9% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SOUTH AMERICA
6% 9...

@wearesocialsg • 10
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCI...

@wearesocialsg • 11
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USE...

@wearesocialsg • 12
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCI...

@wearesocialsg • 13
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USE...

@wearesocialsg • 14
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCI...

@wearesocialsg • 15
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USE...

@wearesocialsg • 16
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCI...

@wearesocialsg • 17
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USE...

@wearesocialsg • 18
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCI...

@wearesocialsg • 19
JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USE...

@wearesocialsg • 20
GLOBAL INTERNET USAGE

@wearesocialsg • 21
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEAN...

@wearesocialsg • 22
INTERNET USE: REGIONAL OVERVIEW
JAN
2016
• Sources: ITU, InternetWorldStats, CIA, national government ...

@wearesocialsg • 23
INTERNET USE BY COUNTRY
JAN
2016
• Sources: ITU, InternetWorldStats, CIA, national government ministri...

@wearesocialsg • 24
INTERNET RANKINGS
JAN
2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and...

@wearesocialsg • 25
TIME SPENT ON THE INTERNET
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet u...

@wearesocialsg • 26
SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MO...

@wearesocialsg • 27
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2016
• Source: StatCounter, Q1 2016.
PERCENTAGE OF TOTAL WEB PAGES S...

@wearesocialsg • 28
AVERAGE NET CONNECTION SPEEDS
JAN
2016
• Source: Akamai’s State of the Internet report, Q3 2015.
AVERA...

@wearesocialsg • 29
ACTIVE E-COMMERCE SHOPPERS
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet u...

@wearesocialsg • 30
GLOBAL SOCIAL MEDIA USAGE

@wearesocialsg • 31
JAN
2016 SOCIAL MEDIA USE
##
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, Venture...

@wearesocialsg • 32
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEAN...

@wearesocialsg • 33
SOCIAL MEDIA REGIONAL OVERVIEW
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikk...

@wearesocialsg • 34
SOCIAL MEDIA USE BY COUNTRY
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei,...

@wearesocialsg • 35
SOCIAL MEDIA RANKINGS
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, Ventu...

@wearesocialsg • 36
ACTIVE USERS BY SOCIAL PLATFORM
JAN
2016
• Sources: latest company statements as published in press re...

@wearesocialsg • 37
TIME SPENT ON SOCIAL MEDIA
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet u...

@wearesocialsg • 38
JAN
2016 FACEBOOK USE BY DEVICE
BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK ...

@wearesocialsg • 39
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEAN...

@wearesocialsg • 40
MOBILE SOCIAL REGIONAL OVERVIEW
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nik...

@wearesocialsg • 41
MOBILE SOCIAL USE BY COUNTRY
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei...

@wearesocialsg • 42
MOBILE SOCIAL RANKINGS
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, Vent...

@wearesocialsg • 43
GLOBAL MOBILE PHONE USAGE

@wearesocialsg • 44
JAN
2016 MOBILE USERS vs. CONNECTIONS
MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE
MOBILE USERS
WORLDWIDE
MOBIL...

@wearesocialsg • 45
UNIQUE MOBILE USERS BY COUNTRY
JAN
2016
• Sources: extrapolated from eMarketer data; UN, US Census Bur...

@wearesocialsg • 46
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPT...

@wearesocialsg • 47
JAN
2016 MOBILE CONNECTIONS BY DEVICE
CONNECTIONS
ORGINATING FROM
SMARTPHONE
DEVICES
TOTAL GLOBAL
CONN...

@wearesocialsg • 48
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEAN...

@wearesocialsg • 49
MOBILE REGIONAL OVERVIEW
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population da...

@wearesocialsg • 50
MOBILE CONNECTIONS BY COUNTRY
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for populati...

@wearesocialsg • 51
MOBILE CONNECTION RANKINGS
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population ...

@wearesocialsg • 52
PRE-PAY vs POST-PAY CONNECTIONS
JAN
2016
• Source: GSMA Intelligence.
PERCENTAGE OF MOBILE CONNECTIONS...

@wearesocialsg • 53
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2016
• Source: StatCounter, Q1 2016.
PERCENTAGE OF ALL GLOBAL WEB PA...

@wearesocialsg • 54
JAN
2016 PLATFORMS’ SHARE OF MOBILE WEB
PERCENTAGE OF GLOBAL
MOBILE WEB PAGE REQUESTS
ORIGINATING FROM...

@wearesocialsg • 55
GLOBAL MOBILE DATA GROWTH
JAN
2016
• Source: Ericsson Mobility Report Q3 2015.
TOTAL MONTHLY GLOBAL MO...

@wearesocialsg • 56
ACTIVE M-COMMERCE SHOPPERS
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet u...

@wearesocialsg • 57
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEAN...

@wearesocialsg • 58
MOBILE BROADBAND BY REGION
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population ...

@wearesocialsg • 59
MOBILE BROADBAND CONNECTIONS
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for populatio...

@wearesocialsg • 60
MOBILE BROADBAND RANKINGS
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population d...

@wearesocialsg • 61
COUNTRY SNAPSHOTS

@wearesocialsg • 62
ARGENTINA

@wearesocialsg • 63
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCI...

@wearesocialsg • 64
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SO...

@wearesocialsg • 65
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses...

@wearesocialsg • 66
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVI...

@wearesocialsg • 67
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET US...

@wearesocialsg • 68
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DA...

@wearesocialsg • 69
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
...

@wearesocialsg • 70
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOB...

@wearesocialsg • 71
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInterne...

@wearesocialsg • 72
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet ...

@wearesocialsg • 74
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF H...

@wearesocialsg • 75
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPT...

@wearesocialsg • 76
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PO...

@wearesocialsg • 77
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURC...

@wearesocialsg • 78
AUSTRALIA

@wearesocialsg • 79
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCI...

@wearesocialsg • 80
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SO...

@wearesocialsg • 81
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses...

@wearesocialsg • 82
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVI...

@wearesocialsg • 83
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET US...

@wearesocialsg • 84
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DA...

@wearesocialsg • 85
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
...

@wearesocialsg • 86
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOB...

@wearesocialsg • 87
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInterne...

@wearesocialsg • 88
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet ...

@wearesocialsg • 90
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF H...

@wearesocialsg • 91
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPT...

@wearesocialsg • 92
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PO...

@wearesocialsg • 93
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURC...

@wearesocialsg • 94
BRAZIL

@wearesocialsg • 95
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCI...

@wearesocialsg • 96
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SO...

@wearesocialsg • 97
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses...

@wearesocialsg • 98
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVI...

@wearesocialsg • 99
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET US...

@wearesocialsg • 100
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT D...

@wearesocialsg • 101
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK...

@wearesocialsg • 102
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MO...

@wearesocialsg • 103
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveIntern...

@wearesocialsg • 104
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet...

@wearesocialsg • 106
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF ...

@wearesocialsg • 107
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIP...

@wearesocialsg • 108
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
P...

@wearesocialsg • 109
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PUR...

@wearesocialsg • 110
CANADA

@wearesocialsg • 111
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOC...

@wearesocialsg • 112
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
S...

@wearesocialsg • 113
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on response...

@wearesocialsg • 114
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIV...

@wearesocialsg • 115
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET U...

@wearesocialsg • 116
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT D...

@wearesocialsg • 117
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK...

@wearesocialsg • 118
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MO...

@wearesocialsg • 119
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveIntern...

@wearesocialsg • 120
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet...

@wearesocialsg • 122
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF ...

@wearesocialsg • 123
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIP...

@wearesocialsg • 124
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
P...

@wearesocialsg • 125
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PUR...

@wearesocialsg • 126
CHINA

@wearesocialsg • 127
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOC...

@wearesocialsg • 128
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
S...

@wearesocialsg • 129
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on response...

@wearesocialsg • 130
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIV...

@wearesocialsg • 131
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET U...

@wearesocialsg • 132
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT D...

@wearesocialsg • 133
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK...

@wearesocialsg • 134
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MO...

@wearesocialsg • 135
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveIntern...

@wearesocialsg • 136
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet...

@wearesocialsg • 137
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF ...

@wearesocialsg • 138
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIP...

@wearesocialsg • 139
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
P...

@wearesocialsg • 140
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PUR...

@wearesocialsg • 141
EGYPT

@wearesocialsg • 142
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOC...

@wearesocialsg • 143
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
S...

@wearesocialsg • 144
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT D...

@wearesocialsg • 145
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MO...

@wearesocialsg • 146
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveIntern...

@wearesocialsg • 148
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF ...

@wearesocialsg • 149
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIP...

@wearesocialsg • 150
FRANCE

@wearesocialsg • 151
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOC...

@wearesocialsg • 152
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
S...

@wearesocialsg • 153
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on response...

@wearesocialsg • 154
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIV...

@wearesocialsg • 155
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET U...

@wearesocialsg • 156
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT D...

@wearesocialsg • 157
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK...

@wearesocialsg • 158
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MO...

@wearesocialsg • 159
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveIntern...

@wearesocialsg • 160
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet...

@wearesocialsg • 162
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF ...

@wearesocialsg • 163
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIP...

@wearesocialsg • 164
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
P...

@wearesocialsg • 165
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PUR...

@wearesocialsg • 166
GERMANY

@wearesocialsg • 167
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOC...

@wearesocialsg • 168
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
S...

@wearesocialsg • 169
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on response...

@wearesocialsg • 170
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIV...

@wearesocialsg • 171
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET U...

@wearesocialsg • 172
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT D...

@wearesocialsg • 173
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK...

@wearesocialsg • 174
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MO...

@wearesocialsg • 175
JAN
2016 SOCIAL MEDIA USE
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveIntern...

@wearesocialsg • 176
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet...

@wearesocialsg • 178
JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF ...

@wearesocialsg • 179
JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIP...

@wearesocialsg • 180
JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
P...

@wearesocialsg • 181
JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PUR...

@wearesocialsg • 182
HONG KONG

@wearesocialsg • 183
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOC...

@wearesocialsg • 184
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
S...

@wearesocialsg • 185
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on response...

@wearesocialsg • 186
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIV...

@wearesocialsg • 187
JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET U...

@wearesocialsg • 188
JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT D...

@wearesocialsg • 189
JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK...

@wearesocialsg • 190
JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MO...

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Marketing Médias sociaux Internet

@wearesocialsg • 64
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
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@wearesocialsg • 64
JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+8% +4% -1% +5%
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.

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